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www.loremoapp.com

An Innovative, intuitive and informative program to “identify, engage and reward

your customers to keep them coming back”

“Engage Explore & Experience”

An Intelligent Customer Engagement Mechanism

The Product

The modern merchant needs a method for “Separating the customers who will move for a 2% drop in price versus the ones who would never move even for 20% hike”. -- the unreliable customers from the reliable.

Such a program should incentivise each customer's store visit in a manner such as to allow the merchant (you) to collect accurate and useful data about their lifestyle, purchases, motivations, interests, and most importantly what opinions they hold of your goods and services.

LoReMo is a customer focused smartphone based Rewards program that helps merchants IDENTIFY, ENGAGE, REWARD and RETAIN “Loyal Customers” in a completely new and innovative way. It helps you close the 'redemption loop' – provides for transaction traceability of offers.

Retain existing customers and acquire new customers and to effectively engage them?

Help new customers find merchants and their outlets and get them to walk right in and get footfall traffic into the store.

Move customers up the RFM (Recency, Frequency & Monetary value) segments?

Win-back techniques aimed at recovering lost customers?

Identifying high-value customers.

Increasing the CLV customer lifetime value while building long-lasting customer relationships

Create advocates among loyal customers within their own social networks while engaging them to communicate and receive good/bad feedback

Adjust pricing strategy for greater profitability and respond to competitive challenges Cutting promotional and advertising costs.

Communicating and receiving good/bad feedback

Do merchants today have a system that allows them to:

Standout Features

Helps customers find your business from within the smartphone app and attract them with rewards to your business.

Ensures existing customers visit more often as they get rewarded for it.

Pushes targeted deals and offers to the smartphones of consumers when they are visiting your store or when they are away.

Manage a granular strategy of offering rewards, instead of archaic, single-point, single-transaction models.

Helps you see real-time consumer behavior information related to store footfalls, demographic distribution of consumers, effect of new deals on consumer attention, run surveys, feedback etc.

What is different?

Merchants can introduce an element of gaming in the way consumers explore their stores creating excitement around visiting and exploring the store.

Merchants can incentivize customers for spreading the good word about their products and services over social network and reach a customer base that is not otherwise possible.

Merchants can obtain location-based updates regarding customer activity.

Merchants can be part of a cross-vendor coalition for rewards that helps increase consumer curiosity and drives engagement.

Target multiple platforms for consumer engagement by incorporating a simple QR code image.

Now the INNOVATIVE

This is where – LoReMo – an innovative new customer engagement tool built around the customer's phone can help you

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Allows Instant gratification – customers can collect reward points for activities like: store check-in using QR, aisle exploration, sharing of experiences and information (deals/offers/promos) over their social network, paying at the point of sale and taking surveys.

Is a card wallet - Allows a consumer to check the status of points collected across different merchants! All at the touch of a single app.

Allows them to check reward status - Know rewards that are “Unlocked” and which are “Almost there” and helps drive behavior.

Provides feedback - Allows a consumer to give feedback directly to the merchant.

Provides intuitive and easy rewards – Redeem unlocked rewards across the counter with a simple merchant verification

For the customer LoReMo:

Supported Platforms

Sneak Preview

LoReMo app is currently available on the Android Platform and will be soon made available to consumers on all smartphone platforms.

Android BlackberryiOS Symbian Windows Mobile

IT Requirements

LoReMo will be completely hosted on the cloud. Merchants can acceess the LoReMo Bizz application through any popular web browser.

Login

In-store: Points, Deals and Rewards to Take!

List of Deals

Loyalty Rewards

Deal information

Redeem Rewards

Scan

Merchants Loyalty Points

Training Bizz Platform

1

2

3

4Point of Sale Integration*

System Integration (if any)

Advertising & Marketing*(in store)

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External Mini Printer

Tight Integration with PoS machine

Staple QR slip with bill

Will require customisation. Bill will have QR image printed.

We take care of

Merchant takes care of

Standardisation of posters

Printing first set of standardised material

QR zone identifiers

Repeat printing – based on standardised set

Fixing

In-store guidance for installing and using LoReMo

Retail Market

Indian total retail market Size

Sourc

e:

Cll -

A.T

. Kearn

ey

Report

2006

Urban Population as % of Total Population

1951

1961

1981

1991

2001

%

17.3

18

23.3

25.7

27.8

1998

2000

2002

2004

2006

2008

2010 421

350

321

278

238

204

201

USD Bn

CAGR: 7-8%

Evolution

Retail % Contribution to GDP (Yr 2005) Organized RetailPenetration (%)

Sourc

e:

Cll -

A.T

. Kearn

ey

Report

2006

Current Scenario

204

23

39

32

22

17

55

USA

Brazil

South Africa

Vietnam

China

India

85

75

32

22

20

6

USA

Brazil

South Africa

Vietnam

China

IndiaSo

urc

e:

KSA

Tech

nopak a

naly

sis

Future

US $ Bn

Growing Indian Retail Market

700

600

500

400

300

200

100

0

300

427

637

2006 2010 2015

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History of Loyalty and Rewards Programs

Evolution of Rewards Programs

Evolution

Measures and Behaviors Identified with Loyalty

Retention

Medium or Format % Using % Preferring Likely Trend

Expansion Compliance Advocacy

Repeat Buyer Seeks Out Brand Avoids Competition

Web Sites (Corporate & Landing)

E mail

World of Mouth

Point-of-sale

Direct Mail, Statements, Inserts

Customer Service / Sales Reps

Dedicated Sites (Loyalty Program)

SMS Texting

Social Networks

iAPPS

“Share of Wallet”Pays Price Premium

Provides Info. Self-Services Complies W/Requests Accepts Advice

Recommends BrandSupports Brandand Positions

Current Scenario

FOR MORE THAN 100 YEARS PROGRAMS HAVE REWARDED CUSTOMERS FOR LOYALTY

1930s

Today

Future

Sourc

e:

Tow

er

Gro

up

Note

: Base

d o

n 3

00 C

MO

resp

onse

s acr

oss

div

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e indust

ries

Sourc

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Extr

apola

ted f

rom

2009 C

MO

Counci

l data

Developments since the 1980s aredirecly related to:

Future developments are supported byIT, specifically in the areas of:

Social media

POS

Web 2.0 (i.e. iAPPS, Tweets, etc)

Mobile

Proximity (RFID technologies)

Wearable or “ubiquitous” computing

Advance in IT and at POS

S&H Green Stamps

Airlines

Hotels

Rental Care

Credit Cards

Grocery & Convenience

Coalitions

Enterprise Rewards

Instant Rewards

Ubiquitous Rewards

60

60

47

46

42

39

60

8

8

5

45

84

N/A

N/A

51

25

32

24

16

N/A

Future

HURRYPRINT YOUR MOBILE COUPON

tEST DRIVE

Special

Offers

25%off

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Evolution

Worldwide smartphone market shareMillions of units shipped

*Google numbers include Android and OMS, Tabs platform variants

Intelligence is now at the edge: it’s the PC mode!

Assumptions Shattered Faster CPUs, 3D graphics, Massive Storage, High definition displays,Media centric, Smart penetration > 50%.

Always Online, Multiple PDP context, Multiple access, Application driven, Web Centric.

Intelligently Connected,Push as well as pull,Pervasive P2P,Smart UIs,Context aware.

Current Scenario

Future

Smartphones

Strategic Context: Power of Devices Drives Peer to Peer

4Q 2009

4Q 2010

4.7

23.9

33.331.0

16.2

8.710.7

14.6

3.93.1 1.8 3.0

Google* Nokia Apple RIM Microsoft Others

615.1%30.0%

85.9% 36.0%

20.3%64.8%

Source: Canalys UK - 2010

FAQWhat happens to the existing Loyalty and Rewards Program?

LoReMo will co-exist with existing Loyalty Programs. The smart phone users can move to LoReMo by carrying forward the merchant points.

Can we co-exist with other Loyalty and Rewards Programs?

Yes. Consumers who have smart phones with a data connection can migrate to LoReMo while the rest of the users can continue to remain with the existing Loyalty Programs until the right time. Over time, consumers who indicate to you, or to us, that they'd like to move to LoReMo can have their data migrated.

What are the pre-requisites in terms of IT, people and efforts from the Merchants end?

LoReMo is hosted on the cloud and the integration at merchants is customized to meet the specific requirements.

IT Infrastructure / Support / Integration

Web service that allow us to sync data (Bill number) from LoReMo with relevant shopping details from Vendor servers

LDAP or User information with Roles - Sync with Vendor systems

People

IT and systems integration in charge

Marketing and PR - Positioning LoReMo inside stores

Effort

Understanding LoReMo - Seamless

Devising Points and Rewards Strategy

Establishing the Redeeming Strategy and systems in place (existing)

Marketing and Store advertising strategy for LoReMo

Training Store/POS people to print QR with bill and process of redeeming bill.

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Tight or Loose integration with POS?

This is a strategic decision that will be taken at the right time

Implementation Strategy and Time to go live?

2-3 months. This will depend on the type of integration and number of stores

Overall branding and positioning inside the store?

This will be done in consultation with the merchant and team. The activities would involve: Placing QR codes in the store, material/design of the flyers with information regarding LoReMo etc.

Do merchants take care of the advertising and popularizing of the app or do we do it? – External

During the initial stages this is going to be a joint effort.

Product Road map for the next one year. Platforms supported?

LoReMo on iOS, Blackberry, Windows Mobile, Symbian

Advanced Analytics

Feature phone support - SMS based.

Additional features for restaurants and Coffee shops?

Write reviews about the restaurant

Recommend the place

Share photos from the restaurant/food

Give instant feedback on service, ambience, food experience etc.

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www.loremoapp.com

Address:# 201, 3rd floor, 4th C cross Kasthurinagar main road, Bangalore - 560 043 India.

Contact no: +91 98455 84767, +91 98450 96637

Emai: info@loremosolutions.com

LOREMO Solutions