lorem ipsum dolor? yep, you need a content strategy
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Lorem Ipsum Dolor?Yep, you need content strategy
April 4, 2012
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Today’s Presenter
Courtney Clark
Content Strategy Lead Forum One Communications
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DefinedContent Strategy plans for the creation, publication, and governance of useful usable content.
- Kristina Halvorson author of Content Strategy for the Web
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DefinedBlah
blah
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DefinedBlah
blah
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DefinedBlah
blah
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Websites GrowCookie monster doesn’t have just one cookie.
Your website is not just one page.
It sounds obvious, but we forget.
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We need a plan
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We need a plan
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So what?
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It’s important!Content is what users are looking for
when they visit your site.
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It’s influential!Content can build credibility, influence
behavior, and cement relationships.
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It’s helpful!
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Good Content Quals Relevant Actionable User-centered Clear Consistent Concise Supported
http://www.alistapart.com/articles/a-checklist-for-content-work/
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Relevant Are you in the right place, talking to the right people, about the right stuff?
Is this content relevant to our business goals, users, context
Is this written for the right audience? Is the content on the right page?
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Actionable What is the purpose of this content? What action do you want users to take?
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Actionable
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User-Centered What is your user’s mindset? What does the user want to accomplish? Are you helping him/her?
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User-Centered
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Clear Can a user read this content? Can a user understand it? Are you using terms the user already knows?
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Clear
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Consistent Are you using the style guide? Are you using terms consistently? Is the tone consistent? Is the message consistent?
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Consistent
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Concise Can you say this in one sentence instead of a paragraph?
Do you get to the point in the first sentence?
Did you give the overview before the long report?
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ConciseActionable• What is the purpose of this content?
• What action do you want users to take?
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Supported What’s the plan after this content is published?
Is it time sensitive? Who will update it? Does it need to be archived? Do you have the resources to support it?
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Supported
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Web Writing Tips Use short, direct sentences
Use bullets and numbered lists when appropriate
Use styles for headings and links
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Resources
Books, Websites, Conferences, etc.
http://www.forumone.com/blogs/post/content-strategy-resources
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