looking for the next apple in emerging markets - five tips for building a global brand
Post on 17-Oct-2014
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By IMD President Dominique Turpin - It’s official: emerging-market brands are going global. This is especially the case in fashion and technology, where consumer tastes and lifestyles change all the time. Read the full article: http://link.imd.org/Looking-for-the-next-Apple IMD is ranked FIRST in open programs worldwide (Financial Times 2012 & 2013) and FIRST in executive education outside the US (Financial Times 2008-2013) www.imd.orgTRANSCRIPT
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http://link.imd.org/Looking-for-the-next-Apple