lookbook outdoor ss13
DESCRIPTION
Lookbook Outdoor Spring/Summer 2013TRANSCRIPT
www.didriksons.com Tel +46-33-10 1913 e-mail: [email protected]
welCoMe To DIDRIKSoN’S ouTDooR SPRINg & SuMMeR 2013
2013 AND IT IS 100 YeARS Ago SINCe The FIRST DIDRIKSoNS gARMeNT wAS
MADe. IT wAS heRe IT All BegAN. BY The oCeAN AT gRuNDSuND BY The
SweDISh weST CoAST. we’ve ReTuRNeD To ouR RooTS. The PlACe ThAT
hAS ReFleCTeD ouR BRAND AND CloTheS FoR oNe CeNTuRY. whAT
CoulD Be MoRe NATuRAl. The ClIFFS, The oCeAN, The RAIN AND The
SToRMY wINDS PReSeNT AN eNvIRoNMeNT ThAT PuT gReAT DeMANDS
oN uS AND ouR CloTheS. BuT we ARe
CoNFIDeNT ThAT TheY CAN STAND
ThAT TeST oF TIMe AND hARSh
ClIMATeS – Now MoRe ThAN eveR.
welCoMe To gRuNDSuND.
welCoMe To ToTAl FReeDoM.
AND DIDRIKSoNS ouTDooRS.
Cascade Unisex JacketTrickett Unisex Shorts
Nante Unisex Jacket
Cascade Unisex Jacket
Campo Unisex JacketPulsar Unisex Pant
Balance Women’s T-shirtNorba Women’s JacketMira Women’s Jacket
Atris Women’s JacketTheta Women’s VestTricket Women’s Pant
Nante Women’s Jacket
BolD looK. wATeR-RePelleNT ZIP.
On our jacket Orion we have used the world’s largest zip manufacturer YKK’s latest water-resistant zip”Aquaguard®”. This is a traditional zip that has been given a thin film of polyurethane finish to create a polyurethane laminate. This makes it possible to create bolder designs and looks something that was previously impossible with earlier water-resistant zips.The zip also has a unique ‘Interlocking bottom stop’ which caps the space between the elements and the ‘bottom-stop’ to keep out water.
A registred brand by YKK
ThIS IS wheRe we’Re FRoM. ThIS IS wheRe we BeloNg.
The barren nature of the west coast of Bohuslän. where the inland ice sculptured
the rock hard granite that later has been polished by thousands of years of winds,
salt and lashing ocean water. The unsheltered archipelago of the west Coast with
small bays and inlets that let you find shelter from the merciless northerly winds.
This is where we’re from and this is where we try out our clothes. Sometimes it’s
like a ‘walk in the park’ with beaming sun and warm winds. Sometimes we are
clinging on for dear life caught in the strong winds. But that is when we really can
put our clothes to the test. when the forces of nature take over. Come rain and
come shine we’re out there. It’s second nature for us here at Didriksons.
Mira. A perfect mid layer in a neat and smart design. Maximum stretch in fabric.
Mira comes with very clever details like hidden pockets, thumb grips and zip pullers.
Campo. A smart and comfortably lined jacket. A water-repellent and windproof lightweight
outer shell. Ergonomic cut Stretch-panels provide maximum movement and ventilation.
Thumb holes on sleeve ends. Easily packed and folds smartly away into its own pocket bag.
FoR uS FuNCTIoNAlITY CoMeS NATuRAllY.
Nante. A lightweight jacket with maximum stretch. Perfect outer layer.
Balance is our base layer t-shirt with four-way stretch, comfortable overlock seams and a
mix of Merino wool and Tencel. A comfortable garment to wear all year round.
we NeveR geT STuCK BeTweeN A RoCK
AND A hARD PlACe.orion. Our most comfortable and functional pants. The side seams opens up all the way with a 2-way zip.
Lightweight waterproof 3-layer outer shell.The inside is a super soft fabric wicking away body moisture to the outer layer.
Velcro-adjustable waist and leg width. Smart loops for attaching string to secure the pants to your boots.
Tricket. Our super comfortable lightweight quick drying shorts with 4-way stretch and an
ergonomic cut. Smart zip-closed pockets on front of the legs. Zip fly and button at front.
Meaning, we love solving problems and finding ways to make our clothes smarter, more functional which in turn give you a
better outdoor experience. we never stop. we never get stuck.
we NeveR geT STuCK BeTweeN A RoCK
AND A hARD PlACe.Meaning, we love solving problems and finding ways to make our clothes smarter, more functional which in turn give you a
better outdoor experience. we never stop. we never get stuck.
www.didriksons.com Tel +46-33-10 1913 e-mail: [email protected]