look for the duct tape
DESCRIPTION
Duct Tape in UX works 2 ways: 1. Shows where our products are failing 2. Inspires us to create new productsTRANSCRIPT
Look for the Duct TapeTradecraft Teach for 4.5.14
Don Norman and affordances in “Design of Everyday Things”
Architecture UX
Both find success with intuitive perception of use that allows for the opportunity of utility.
“Form follows function.” - Louis Sullivan
LOOK FOR THE DUCT TAPE!
Duct Tape in Physical Space
Duct Tape in Physical Space
Duct Tape in Physical Space
Duct Tape ruins a beautiful space
Duct Tape ruins a beautiful space
“Look for the Duct Tape” reinforces the Kate mantra: !!Ugly But Useful !beats !Pretty & Pointless
But it’s harder to find duct tape in the digital realm !• An employee tapes a piece of
cardboard to an Air Conditioning register because he’s cold
!• A user opens a new tab in a
browser to look something up that he doesn’t understand on your site
Duct Tape in UX works 2 ways !!1. Shows where our products are
failing !2. Inspires us to create new products
A Current Example of UX Duct Tape !!!
#HASHTAG#HASHTAG
Say #TBT again. I dare you!
Duct Tape in Digital Space
Twitter is addressing the Issue
Duct Tape in your project = BAD
Duct Tape in another project = OPPORTUNITY
Relevant UX Quote !“Content precedes design. Design in the absence of content is not design, it is decoration.” - Jeffrey Zeldman