S H A F I R A

A s t h e f i r s t a n d l a r g e s t Mu s l i m f a s h i o n r e t a i l b r a n d i n I n d o n e s i a , S h a f i r a , p i o n e e r e d b y F e n y Mu s t a f a i n

1 9 8 9 h a s e s t a b l i s h e d m e a s u r e s t o a l i g n t h e m s e l v e s w i t h o t h e r i n t e r n a t i o n a l b r a n d s . T h r o u g h t h e u t i l i s a t i o n o f m o d e r n m a n a g e m e n t a s w e l l a s i t s s i m p l y e l e g a n t Mu s l i m f a s h i o n d e s i g n a n d t a s t e , S h a f i r a i s t r y i n g t o c a t e r t o t h e g l o b a l m a r k e t .

W i t h a v i s i o n t o m a k e I n d o n e s i a a s t h e Wo r l d ’ s Mu s l i m f a s h i o n q i b l a i n t h e y e a r 2 0 2 0 , S h a f i r a h a s s t a r t e d i t s j o u r n e y i n t h e y e a r 2 0 0 8 b y p r o v o k i n g t h e f a s h i o n i n d u s t r y a n d g o v e r n m e n t . T o m a k e i t s d r e a m a r e a l i t y, S h a f i r a a l o n g s i d e t h e f a s h i o n c o m m u n i t y a n d t h e m e d i a h a s s i g n e d t h e D e c l a r a t i o n o f I n d o n e s i a a s a Wo r l d ’ s F a s h i o n Mu s l i m Q i b l a 2 0 2 0 d u r i n g t h e a n n u a l e v e n t L e b a r a n B e r s a m a S h a f i r a i n 2 0 0 9 .

T o r e a l i s e t h i s d r e a m, t h e I n d o n e s i a n I s l a m i c F a s h i o n C o n s o r t i u m ( I I F C) w a s s t a r t e d i n 2 0 1 0 a s a f o r u m f o r t h e r e a l i s a t i o n o f I n d o n e s i a a s a Wo r l d ’ s Mu s l i m F a s h i o n Q i b l a i n 2 0 2 0 . T h e s u p p o r t o f t h e v a r i o u s s t a k e h o l d e r s o f t h e f a s h i o n i n d u s t r y a n d t h e g o v e r n m e n t ( r e p r e s e n t e d b y t h e M i n i s t r y o f I n d u s t r y ) h a s b e e n g r e a t l y a p p r e c i a t e d i n t h e c r e a t i o n o f t h i s f o r u m.

T h e c o n c e p t o f “B e y o n d B o r d e r s” d e e p l y e c h o e s i n t h e h a l l s o f S h a f i r a i n t h e y e a r 2 0 1 1 , n o t o n l y a s a f o r m o f

e n l i g h t e n m e n t , b u t a l s o t o p r o v e t h a t S h a f i r a w i l l g o i n t e r n a t i o n a l . A s a f a s h i o n r e t a i l b r a n d t h a t c a n r e p r e s e n t I n d o n e s i a t h r o u g h c r e a t i v e h a n d s t h a t i s r e a l i s e d i n a n i n d u s t r i a l s c a l e w i t h a p r o c e s s t h a t c o m p l i e s w i t h t h e i n t e r n a t i o n a l q u a l i t y s t a n d a r d s .

S h a f i r a w a n t s t o g i v e t h e c h a n c e f o r t h e f a s h i o n i n d u s t r y t o o p t i m i s e t h e p o t e n t i a l o f I n d o n e s i a n h a n d - c r a f t s m a n s h i p a n d a p p l y i t i n t o f a s h i o n c o l l e c t i o n s t h a t i s c o m p a r a b l e w i t h o t h e r w o r l d - c l a s s f a s h i o n p r o d u c t s . T h r o u g h t h e m a r r i a g e o f c u l t u r a l w i s d o m a n d m o d e r n i s a t i o n , S h a f i r a i s t r y i n g t o s h o w t h a t I n d o n e s i a n p r o d u c t s c a n s t a n d o n i t s o w n i n t h e g l o b a l m a r k e t a n d c a p t u r e t h e h e a r t s o f p e o p l e a l l o v e r t h e w o r l d .

P a r t i c i p a t i n g i n J a k a r t a F a s h i o n We e k , I n d o n e s i a ’ s l a r g e s t f a s h i o n w e e k t h a t i s t r y i n g t o s e t I n d o n e s i a a s A s i a ’ s f a s h i o n c e n t r e i s a s t e p t o p r o m o t e S h a f i r a t o b o t h l o c a l a n d i n t e r n a t i o n a l f a s h i o n l o v e r s a n d j o u r n a l i s t s . I n t h e y e a r 2 0 1 2 , S h a f i r a w i l l l a u n c h S h a f i r a A r o u n d t h e Wo r l d a s a n i n t e r n a t i o n a l Mu s l i m F a s h i o n r e t a i l b r a n d . I t s f i r s t s t e p i s a n i n v a s i o n o f f a s h i o n t o E u r o p e . S t e p b y s t e p , S h a f i r a i s s u r e l y e m b o d y i n g i t s a i m t o b e “B e y o n d B o r d e r s .”

魅了するオリエント世界

パステルパレットを通してロマンチックなの色合いとデジタル印刷の技法

でシルク素材に注がれた古代東洋の富によって促される。様々な遊び心の

あるパンツとスカートと合わせて、ショートからロングジャケットは、ミスマ

ッチ風に組み合わせて、流行のシルエットを示し、スタイリッシュの感覚を

あなたに届ける

華やかな面を見せるために、様々な模様をしているアクセサリー、ネックレ

ス、ブレスレット、ブローチで置き換えられます。ミスマッチ風の組み合わ

せはShafira トレントコレクション2012年の主調になる

THE MESMERIZING ORIENTALISM

Inspired by the richness of the ancient orient that is embodied by silk and the addition of a digital print technique with shades of romantic pastel palette, Shafira is bringing you its latest line. Showing trendy silhouettes through the mix and match of short and long jacket combined with a variety of playful pants and skirt is sure to make you feel like a stylish traveller.

Shafira is also bringing another side of romanticism through the touch of drapery and golden embroidery with oriental motifs as the detail in shades of green that harmonises with black hue. A variety of motif is possible through the various accessories such as necklaces, bracelets and brooches to show your glamorous side. Mix and match the various symphonies of Shafira in 2012 to create your very own melody.

愛l o v e

住む l i v e

the mesmerizing orientalism魅了するオリエント世

かわいいs w e e t

命- *' &

生き残るBMJWF

the mesmerizing orientalism

魅了するオリエント世

優れるelegant

FENY MUSTAFA

Designer and SHAFIRA founder in 1989. Travel around and participated in world’s fashion event make her realized that Indonesia has the most dinamic trend in Fashion Muslim. With the largest Islamic population among countries that posses rich cultural heritance, abundance of fashion designer, large numbers of skillful fashion crafters make her dream to make Indonesia as World’s Fashion Muslim Qibla.

Through SHAFIRA and fashion Muslim, Feny Mustafa wants to introduce Indonesia with new positive image to the forefront of the International market.

Aspired to lift Indonesian heritage in collaboration with stylish silhouette and delicate simplicity. Has reached and garnered positive reviews from fashion commu-nity, SHAFIRA consistence in its ready to wear fashion Muslim line up to now.

Creative Consultant Sigit Endroyono

Maulisa

Art Direction Shetyawan

Graphic Design Dendy Nugraha

Rival W. Budiman

Photography Faizal Rachman

Marketing Communication Yuliani Dewi

contact ph: +62 812 201 1951

e: yuliani.dewi@shafco.com

For any further information about product purchasing

please contact :

Merchandise Dept. Endah Ariyanti

contact ph: +62817 611 348

e: endah.dewi@shafco.com