in online marketing….

What's long tail….

Selling Less of More

“Long tail" was coined by Chris Anderson to describe the business strategy of e-Tailers .

• For example Amazon.com that sell a high volume of say thousands of popular items (the head portion in the graph below, in red)

• And low volume of hundreds of thousands of niche or unique items (the mustard tail portion in the image below).

So you can use the same long tail strategy for your other online marketing ..lets see how…

1. Optimize Your Site for Tons of Keywords

• SEO is an important part of your inbound marketing strategy and you should optimize your site for hundreds if not thousand's of keywords, especially long tail key phrases.

• Long tail key phrases may drive a low volume of traffic but as you can see in the graph above, the combined traffic of all the keywords in the tail portion really matter.

2. Create a lot of content

• Youtube.com, eBay.com, Amazon.com, etc. are great examples of sites providing a huge variety of content that helps them attract millions of visitors

• Above is a snapshot of pages ,a lot in number But over time look at how many page views we get for all the other pages, Even towards the far end of the long tail the last 20 or so content sources drove more than a 1000 page views. That is serious business!

3. Grow Your Followers and Fans Base

• Here you can see that there's a core group of most engaged followers (the head) that does a lot of retweeting. At the same time, the sum of the retweets by people who only retweet occasionally is also a force to reckon with.

4. Spread Your Content Around

• Share your content online using social media ,if its good content it will spread and bring more traffic to your site.

5. Maximize Your Website Footprint

• Agreed, it is not easy for everyone to build lots of tools and manage multiple sites. But you could invest in a blog and you could build micro sites that serve a similar purpose. Such site drive qualified traffic and leads back to your main hub.

The Take-Away From the Long Tail for Marketers

• Maximize your opportunity by investing in a multitude of niche areas and sharing your content widely.

• Diversify your keyword, content and web asset portfolios. You yield better results and reduce the risks by not putting all your eggs in one basket.

• There is significant value in getting bite-sized results from many sources.

Thank you ………………………………………………………..