long run works creds main
TRANSCRIPT
- Growing Good Ideas - Our credentials.
Our call to adventure
The works
Growing good
Our work
Our team
Working together
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14 slides 10min read
We make stories to win support for ideas that make a positive difference.
Long and short of it
“Whatever you are trying to sell,
storytelling is the most powerful thing
you can do”. Richard Branson
Our founders joined the same big London agency straight out of Uni and spent 10 years measuring their success on how big their brands, budgets and nights outs were.
They both had ‘oh-shit’ moments on years out.
One repented by supporting start-ups that were solving society’s biggest challenges and the other used his creativity to inspire change.
A 2014 Christmas pub reunion started with an argument on all that is wrong in the communication industry and finished with an agreement to fix it.
Their New Year’s revolution was to start Long Run Works, an agency finding new ways to make and tell stories that help good ideas grow.
Our story
Our three models
CLIENT BRIEF
NEW STORIES
GROW GOOD
GOOD IDEAS
NEW STORIES
GROW GOOD
NEW STORY
FUSE WITH
BRANDS GROW GOOD
‘TRADITIONAL CLIENT & AGENCY”
‘SHARE FOR
GOOD”
‘WRITE OUR OWN
BRIEF”
• People who turn society’s challenges into amazing new opportunities need their story to be heard.
• Humans are hardwired to react to stories that emotionally resonate – so stories need to be about people and purpose.
• Telling stories is getting easier but making them stick is getting harder, so stories need to be made properly.
The way we think
• Our long run tools will give you fresh perspectives, deeper truths and more impactful ideas.
• We love to do more for less, so expect innovative collaboration and new ways to use technology to make better stories.
• Our workshop approach makes it easier to get going with new brands, campaigns and conversations, or to refresh and recharge existing ones.
The way we do
Our team
Guy Pattison > CEO
Former director at a top 5 PR agency and in-house head of communications. Took a unique brand-led approach to
help over 100 of the UK’s top entrepreneurs secure over £600m.
Alex Webb > People & Projects
14 years in the events world. Events Director for Sky Festival
overseeing 36 events in 1 weekend.
Charlotte Vang > Project Manager
Hosted two start-up incubators. Awarded UK’s most creative
Psychology BSc dissertation in 2014.
Ollie Graham > Content & Film
Produced videos for ASOS, The Guardian, Eric Schmit and Tim
Vine. Delivered over 10m views.
Vijit Singh > Innovation & Insight
Expert in strategy, product and brand innovation. Launched
pre-pay mobile in India.
Will Hill > Creative Director
10 years experience as Creative Director at leading PR agencies.
Launched Dove Campaign for Real Beauty and sat on Coca-Cola’s global board of creative agencies.
Alex Caminer > Business Development
Recovering behavioural science researcher. Connector of new
ideas and markets.
Collide > Youth Engagement
Fresh thinking from 16 to 19 year olds on how to be better brands,
businesses and consumers.
Some of our past experience
Accounts run: Awards won:
• PR Week, Campaign of the Year • PR Week, Best Use of Research • Marketing Society, Employee
Engagement • PRCA, Digital & New Media Award • DADI, Best Recruitment Campaign • BT Digital Music, Best Event • Sports Industry Awards, Best
Community Programme • PRCA, Best Integrated Campaign • PRCA, Best Consumer Campaign • CIPR, Best Industry & Commerce
Campaign • Marketing Society, Best Marketing
Communications • Hollis Sponsorship, Best Use of PR
And we’re really pleased to say that Long Run Works has been shortlisted for Green PR Agency of the Year by the Business Green Leaders Awards 2015.
Our work
Hermann International Our strategy to reposition a 40 year old company in the UK as a skunk works division is empowering them to experiment with new digital products and build a new story to ensure it flourishes for the next 40.
A partnership with Clean and Cool will provide intelligence from entrepreneurs tackling society’s biggest challenges. An event in Q4 for c-level executives will showcase the value of embracing diverse thinking to help people find new solutions to the biggest business issues.
BUSINESS ISSUES
CEO
HR
BUSINESS SOLUTIONS
CONFERENCE & FILMS
Clean and Cool
Our unique story-led platform for the UK’s best cleantech SMEs is designed on the insight that the most important challenge for founder–CEOs in jumping the innovation ‘valley of death’ is a human one.
We’ve found, inspired and equipped 76 of the UK’s early stage companies that have the transformative potential in agriculture, buildings, energy, transport, water and waste. Our entrepreneur missions to the US, training and follow on support gives them the pitch and profile and contacts that they used to secure over £600m in 123 deals. We are backed by the UK government and private sector partners.
TM
Appgree As a ground-breaking digital tool that allows you to learn the genuine consensus of the crowd in real time, we’re building their story around the most newsworthy crowds in the UK, with global reach.
In 3 months we’ve established launch partnerships with a political party, a Premier League football club, a sport governing body and a global mobile telecoms brand. We’re now planning a launch news generating campaign that grows good by sharing better insights and making voices heard.
BASIS With the power of sport still yet to be mobilised to make a difference, our programme will create a stronger brand, clearer communication and a grassroots sustainability campaign that embraces facilities and fans.
We’ve designed a series of collaborative workshops for the members of the British Association of Sustainability in Sport - including Royal Ascot, Twickenham, Lords, Wembley Stadium and Wimbledon – to remake their collective story and empower them to tell it.
SPARK FestivalBy bringing together people who care the most about new ways for children to learn we sparked a festival of ideas in an innovative collaboration with MakerClub.
Over 70 teachers, innovators and employers including SKY, Barclays and the BBC took part in our inaugural one day showcase and workshop to spark local action in education. Outcomes included a new crowd funded maker space, a city wide rewilding strategy and an innovative new social enterprise to help unemployed 16-18 year olds.
We’re scaling an innovation that improves community engagement and decisions about sustainability in urban planning by using games to allow kids to design change.
Blockbuilders
We made a story that was launched on stage at TEDx Brighton, pitched to the head of innovation at Dept. of Energy and Climate Change and the next step is an audience of developers and architects as part of RIBA’s digital transformation platform. Blockbuilders are now involved in the Mary Portas Regeneration Project and are being engaged by local councils.
Goodmoney’s gift voucher is designed to help small independent businesses by keeping more money circulating locally for longer. To launch successfully it needed an authentic brand, compelling story and a ready made engaged community.
Goodmoney
By setting up a classic news creation PR calendar – from a competition at launch to a ‘shelfie’ socal media campaign – we’re helping win new customers for all local businesses that sign up. We are also running Make Your Story workshops to help over 100 SMEs tell a better story.
Working together We love nothing more than being asked to prove ourselves.
We’ve designed workshops and tools that can refresh, challenge or create a brand and communication strategy in 48hrs.
We deliver immediate, practical and tactical actions for either you or us to implement.
Our approach is always to: - inject energy - be open and share tools, know-how and
networks - push, challenge and stretch what we can do
together based on big thinking and results The opportunity to help grow good ideas everyday makes for an awesome adventure.
We’d love to hear your story, please get in touch:
[email protected] [email protected]
We believe in the power of stories to grow good ideas and change
behaviour for the better. We’d love to make yours.