The LSBF Summer Business School offers intensive business courses aimed at university students from all around the world, exposing you to the new challenges and techniques found in the global marketplace.

LSBF has a long tradition of teaching graduates and professionals across a variety of subjects on both short and long-term programmes. These are designed to fill the knowledge gaps others overlook, and enhance individual employability.

Based on this same quality, we now offer the Summer Business School. Here you will be encouraged to discuss new business topics, and enhance your awareness at an international level.

You will be taught by the same experts that lecture on our master’s and MBA programmes.Through their combination of academic experience and professional exposure, you will gain fresh insights and perspectives on globally important topics.

The classes are delivered through a combination of discussions, case studies and group projects – taking you closer to the real business environment.

Join a truly global classroom this summer

Summer Business School programme

PROGRAMME STRUCTUREThe full Summer Business School programme lasts 4 weeks, and covers the following four topics

Marketing & Strategy Course dates 8-11 JulyMarketing success and business success are inseparably linked. Survival in the new media environment now puts even greater emphasis on intelligent use of marketing’s essential tools. Without agile strategies to implement these tools, most products and services fail.Throughout this module you will be introduced to the purpose, processes and methodologies of marketing strategy.Through presentations and discussions on examples of good practice, you will develop a more informed understanding of the purpose of marketing planning. You will also engage with a variety of underlying issues – strategic, operational and tactical.

New Media & Communication Course dates 15-19 JulyNames like Facebook and Twitter are part of our daily routine. The Digital Media’s power and possibilities are endless. Whether used in sports, business or politics, however, the most appropriate strategies and digital platforms must be considered carefully. Through a variety of case studies you will examine different situations, products and services – and their ultimate goals. You will analyse the pros and cons of various new media approaches, alongside ethical considerations and the future of the new media itself.

Leadership & Organisation Course dates 22-26 JulyAre you a leader? Do you want to become a leader? Will you ever be a leader? Organisations spend thousands on training and seminars on leadership and management techniques. This part of business is clearly linked to its success, with bad management leading to bad business decisions. The importance of understanding the key factors relevant in business management will be explored through is module. Students will test different approaches, while real-life case studies will be used to illustrate different strategic scenarios and outcomes.

Global Business Environment Course dates 29 July - 3 AugustWe live in a global economy. To succeed in international business you need a thorough understanding of different markets and economies, and how people across them think and communicate. The success stories in this area, such as Zara, Shell, and Body Shop, have thrived not only through accurate business sense, but also by knowing exactly how to tackle new international ventures. Throughout this module, you will examine case studies to develop your own critical thinking and analytical skills, as well exposing you to new ideas.

WHO IS IT FOR?The course was created for international undergraduate students who are currently pursuing their degrees in any subject (business, technology, social sciences, etc). It develops language and business knowledge in an international environment.

ENTRY CRITERIACurrently be taking an undergraduate degree (in any subject)Fluency in English.

KEY FACTS

Duration

Programme Fee:

Individual courses fee

Next Intake

Campus

Full programme 4 weeks or

Individual courses – 1 week each

Full programme : £2100 – 4 courses

Three courses: £1800

Two courses: £1500

One course: £800

8th July 2013

London

ADvANTAGESGive yourself an extra boost when competing for jobs in the global market placeDevelop your global outlook and practical skills for your future career in businessEngage with an international network based in one of the business capitals of the world.

CONTACT UST: (0)207 823 2308 | E: executive@lsbf.org.uk | W: www.lsbf.org.uk