The London Link-up II

The Director’s Cut

event sponsors

Social networking event for members of the

Only Marketing Jobs Community31st March 2010

A social network:

An interactive structure made of

individuals (or organizations) called

‘nodes’, which are connected by one or

more specific types of interdependency.

…it pays to know peopleLondon Link-up | The Director’s Cut

Wikipedia

Social events allow you to:

Connect with people

Exchange business ideas

Develop your brand

Enhance your career

…and that’s what business networking is.

…it pays to know people

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13,000 The number of members in the

UK Marketing Lounge Group,

making it by far the largest UK

marketing hub on LinkedIN.

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LinkedIn is now the

undisputed world champion

of professional social media.Those not engaged are

conspicuous by their absence.

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Everything is changing.

People are connecting and working

together. The Internet is enabling

conversations and there is nothing

corporations can do about it.

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Social media is like teen sex.

Everyone wants to do it.

Nobody knows how.

When it’s finally done there is

surprise it’s not better.

Avinash Kaushik, Analytics Evangelist, Google

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2 out of 3people find a job through networking.

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…it pays to know people

3The number of seconds it takes

to form an opinion of someone.

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Referral-basedrecruitmentwill be a significant feature of the employment landscape within 2 years.

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How you perceive yourself is

important. But what really matters is

how you are perceived by others.

What is ‘brand you’ telling the world?

…it pays to know peopleLondon Link-up | The Director’s Cut

Social networking can be a maze of

duplications and dead ends.

Using an established recruiter is

like having online Sat Nav.

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Technology is shifting the power away

from the editors, the publishers, the

establishment and the media elite.

Now it’s the people who

are in control.

Rupert Murdoch, Global Media Entrepreneur

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It is thought that 70% of job

vacancies are never advertised.

So you need to make sure that

you can be found.

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For companies, resistance to

social media is futile.

Your competitors

are already there.

Your customers

have been there for a long time.

…it pays to know people

Business Week

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Stop thinking

‘campaigns’

…it pays to know people

Start thinking

‘conversations’

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…it pays to know people

10The number of new contacts you

should have before you leave tonight.

That’s a conversation with someone

different every 30 minutes.

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Some people want it to happen,

some wish it would happen,

others make it happen.

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The successful networkers I know,

the ones receiving tons of referrals

and feeling truly happy about

themselves, continually put the other

person's needs ahead of their own.

Bob Burg, Author and Networking Expert

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You are like an ant.

They can’t survive on their own,

either. Ants help other workers in

their colonies. It is the very

definition of altruism.

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More business decisions occur

over lunch and dinner than at

any other time, yet no MBA

courses are given on the subject.

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A shifting business climate

creates an ever-moving target.

A moving target is easier to hit if you’re moving with it.

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The way of the world is meeting

people through other people.

There’s nothing new about it.

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All things being equal, people

will do business with and refer

business to those people they

know, like and trust.

Bob Burg, Author and Networking Expert

…it pays to know peopleLondon Link-up | The Director’s Cut

The current economic climate

lays a responsibility on us all to

find ways to increase the

awareness of our expertise.

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…it pays to know people

11The number of potential Dark Sides in

every individual. Finding out what they

are and managing them better is what

separates success from also-ran.

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Openly and actively engage

with others by offering support,

advice and friendship.

Do this without expectation of

reward and it will soon some back

to you by the truckload.

…it pays to know peopleLondon Link-up | The Director’s Cut