london food strategy implementation 07

8/8/2019 London Food Strategy Implementation 07

1/24

Healthy and Sustainable Foodor London

The Mayors Food StrategyImplementation PlanSeptember 2007


2/24


3/24

Contents

01 Introduction 03

02 Who will deliver the strategy? 07

03 From strategy to action 11Ensuringcommercialvibrancy 13

Securingconsumerengagement 14

Leveringthepoweroprocurement 15 Developingregionallinks 16 Deliveringhealthyschools 18 Reducingood-relatedwasteandlitter 19


4/24


5/24

Mayors oreword

This implementation plan sets out the eort requiredby a variety o organisations and individuals in order todevelop Londons ood sector in a way that contributesto achieving my vision o London as a sustainable world-class city. I want to promote diverse and healthy dietsamong Londoners, capitalising on the amazing array o

cuisines that have become established through Londonslong history o being open to the world. Greater demandor antastic, healthy ood on the plate can be linked toimprovements in the way in which ood is produced anddistributed. Priority projects include work to reduce theimpact o the ood system on climate change, increase theamount o seasonal, locally-sourced ood in London, divertcommercial ood waste rom going to landfll and celebrate

the diversity o Londons ood cultures in ways which willalso help to strengthen the capitals economy.Ken Livingstone, Mayor o London

Introduction 03

01Introduction


6/24

TheMayorsFoodStrategy,HealthyandSustainableFoodorLondon,publishedinMay2006,setsoutavisionoraworld-class,sustainableoodsystemorLondon.

ThisimplementationplansetsouthowtheMayorsvisionorahealthierLondoncanbeachieved,through

worktakenorwardbytheLondonDevelopmentAgencyanditspartners.

Theoodstrategyisorganisedaroundarangeothemescoveringthemainissuesthatbothimpacton,andareaectedby,theoodsysteminLondon:

Health and health inequalities

OncetheGreaterLondonAuthorityBill,currentlybeoreParliament,isenacted,theMayorwillhaveanewstatutorydutytoreducehealthinequalities.Therolethatoodplaysisvital,asdietisacriticaldeterminantohealth.Furtherprogressisrequiredinimproving

Londonersdietsandintacklingthewidehealthinequalitiesthatpersistinpartbecausepeoplestruggletoaccessaordablenutritiousood.

Environment

Actionisneededtolessenthenegativecontributionmadebyood

distributionandconsumptiononclimatechange,alongwithreducingotherenvironmentalimpactsotheoodsystem,suchasreducingtheamountowastegoingtolandll.

04 Introduction


7/24

Economy

TheoodsectorisasignicantpartoLondonseconomyandmustbeabletoadapttotheemergenceonewmarketscausedbytechnologicaladvancementsandchangingconsumertrends.

CulturesFoodplaysacentralroleinthelivesoalloLondonscommunities.Furthermore,muchoLondonsappealisduetothebroadarrayocuisinesthatthecityoers,makingoodanimportantelementoLondonstourismoer.

Food security

Londonsoodsystemmustbeabletowithstandanemergencyorcrisisevent,andensurethatoodanddrinkoeredinthecapitalisalwaystorconsumption

Furtherinormationonthestrategyanditsimplementationisavailableat

www.londonoodstrategy.org.uk

Introduction 05


8/24

06 Who will deliver the strategy?


9/24

02Who will deliverthe strategy?

Through this programme o priority projects, and the wholeo London Foods activity, we aim to give Londoners moreoptions o healthy aordable ood not only in ood shops,markets and restaurants but also in schools and hospitals.At the same time, we aim to reduce the harm caused to theenvironment by Londons ood system and, instead, ostera ood system, which positively benefts the environment.This programme will also strengthen Londons ood supply

system and lessen its vulnerability to crisis. It will supportthe exciting diversity o ood in the capital which has suchas important role to play culturally and in the economy.Jenny Jones

Who will deliver the strategy? 07


10/24

LondonsoodsystemiscomplexandthisisrefectedintherangeoprojectsandinitiativesthatarealreadybeingusedtoimproveLondonsood.Theoodstrategyincorporatesawiderangeotheseprojectsaswellasdevelopingnewinitiativestocomplementandbuilduponexistingapproaches.LondonFoodisapartnershipbodythatprovidesaocusorthisactivityacrossLondon.Thisandotherpartnershipsencompassthepublic,privateandthirdsectors,includingsupermarketsandsmallandmediumenterprises,atregional,localandcommunitylevel.

TheLondonDevelopmentAgencyiscommittedtospendingatleast3.8moverthethreenancialyearstoMarch2009todeliverprojectslinkedtothe

priorityactionareasotheoodstrategy.Theprojectscapturedunderthestrategyrangeromprojectideastothosebeingullyimplemented.Someotheprojectscontinuetoseekpartnersand/orundingorimplementation.

Therearesix main project partners

responsibleordeliveringtheprojectsoutlinedintheimplementationplan.

London Development Agency

Sustain/London Food Link

Government Ofce or London

London Councils

Regional Public Health Group

or London

Greenwich Co-operativeDevelopment Agency

08 Who will deliver the strategy?


11/24

TheMayorestablishedtheLondonFoodBoardin2004toleadonoodmattersinthecapital.LondonFood

willoverseethedeliveryothestrategyandholdpartnerstoaccount.

London Food

Chair

Jenny JonesLondonAssemblyMember

Alison WheatonMitchell&ButlersLondonDevelopmentAgencyBoardMember

Anne Dolamore

Sustain/LondonFoodLinkCheryl CohenLondonFarmersMarkets

Claire PritchardGreenwichCo-operativeDevelopmentAgency

Sir Don Curry

ChairSustainableFarming&FoodImplementationGroup

David SmithCityoLondonCorporation

Eric SamuelCommunityFoodEnterprise

Newham

Geetie SinghSloeberryTradingLtd

Henrietta Green

FoodLoversFairsJenny BatesFriendsotheEarth

Jenny UsherFarmer

Dr Ken IeAricanCaribbeanBusinessNetwork

Laura ButterfeldUnison

Dr Maggie BarkerRegionalPublicHealthGroupLondon

Dr Martin CaraherCityUniversity

Cllr Neil WilsonLondonCouncils

Dr Penny BramwellGovernmentOceLondon

Richard Hallett

FerndaleFoods

Mark WattsMayorsOce

Who will deliver the strategy? 09


12/24

10 From strategy to action


13/24

London deserves a world-class ood system with a vibrant,healthy and sustainable economy. I am confdent thatthese projects will contribute to the ood sectors continuedsustainable development.Mary Reilly

From strategy to action 11

03From strategyto action


14/24


ThestrategyhighlightstheimportanceoprioritisingactionstoensurethateortistargetedwhereitismostneededinordertoachievethevisionoSustainable and Healthy Food orLondon.Sixpriorityactionareashavebeenidentied,theseare:

ensuringcommercialvibrancy;

securingconsumerengagement;

leveringthepoweroprocurement;

developingregionallinks;

deliveringhealthyschoolmeals;and

reducingood-relatedwasteandlitter.

Actionsoreachotheseactionareasallowhichareconsideredtobeoequalimportanceandneedtobepursuedinparallelaresetoutbelow.AsthisisaGreaterLondonAuthority-groupdocument,thereismoredetailedinormationprovided

orLondonDevelopmentAgency-ledprojects.Furtherinormationontheprojectsledbyotherorganisationscanbeobtainedromthepartneragencies.


15/24


Ensuring commercialvibrancy

Priority actionLondon Food Events (LondonDevelopment Agency)

Anticipated budget 220,000

AseriesoLondonoodeventsandestivalsthatcelebratethequalityanddiversityooodinLondonwillbesupported,alongsideparallelworktoensurethatoodplaysastrongerroleinthewiderangeoeventsand

activitiesheldacrossLondoneveryyear.Thesewillhelptoshowcasehealthyoodandprovideinormationabouthealthydietsandsustainableoodproduction,distributionandwaste.Inparticulartheprojectwilltargetareasinwhichdietrelatedillnessishighthroughaseriesosmall

grantstoundactivitiesandeventsindeprivedareas.

Why are we intervening?

Aoodsectorthatisdiverse,robustandvibrantwillprovidearichrangeoemploymentopportunities,andgenerateincomeinavarietyoways.

ItwillalsohelpincreaseLondonsoodsecurityasystemthatistoorigid,ortoodependentonanarrowbasewillnotbesucientlyresilientintheeventoanemergency.

Foodeventsareoneothemosttangibleandaccessiblewaysto

engagepeoplearoundhealthyandsustainableoodissues.Theseeventswillsupportcommunitiestoincreasetheirenjoymentohealthy,sustainableoodandwillhelpto

improvetheeconomicvibrancyolocalbusinesses.ThisprojectwillcontributetoprovidinginormationandeducationthatwillimprovethedietandhealthoLondonersaswellasreducingtheenvironmentalimpact

oLondonoodsystem.

Targets

Atleastonehighprole,largeeventinLondontopromotetheobjectivesotheLondonFoodStrategy

Key milestones

Milestone Date

Contract an organisation tosupply small grants to peopleand organisations in orderto take part in or hold eventsand activities

2007/08

One large event or serieso high profle events held(in partnership with Events

or London)

20072009

Workshops or businessesthat serve ood to touristsand support or a networko these businesses

2007/08

Further actions by London Foodpartner organisations

Sustainable ood into restaurants(London Food Link)

Aimstoincreasetheproportionolocal,organic,andairtradeoodprocuredandoeredbyLondonsrestaurants

London-wide social enterprise

support programme (GreenwichCo-operative Development Agency)

Consultancyserviceorsocialenterprises


16/24

Growing exotic oods (Sustain)

Totrialcommercialgrowingoexoticoodsin/aroundLondon

Flavours o London (LondonFood Link)

Aconsortiumocaterersoeringsustainableandculturallydiversecuisinesthatwillworkcollaboratively,buildcapacitytotakeadvantageoeventcateringopportunitiesanddobusinessoutsidetheircorecommunities

Sustainable ood into multiculturalbusinesses (London Food Link)

Aimstoincreasetheproportionolocal,organicandairtradeoodproducedandconsumedbyLondonsdiverseethniccommunities

Securing consumerengagement

Priority actionConsumer Engagement / SocialMarketing Programme (Regional

Public Health Group)Ahighprolecommunicationscampaignwillpromotehealthyood,saedrinkingandpreparationmethods.ThiswillbeaimedatLondonersandbebasedonresearchintothemosteectivecommunicationmethods.


EngagementandheightenedawarenesswillmeanthatLondonerswillbemorelikelytochoose,prepareandconsumeoodsthatwillbenettheirhealthandwillbemorelikelytoexerttheirinfuenceasconsumersuponproducers,manuacturersandretailerstoengendersustainabilityacrosstheoodsysteminLondonandbeyond.



17/24

Awarenessraisingandeducation,particularlyaroundhealthissuescanenableLondonerstounderstandoodissues.Thisprojectalsohastheobjectiveoincreasingconsumptionoruitandvegetablesamongstpopulationtarget

groupsandcontributingtohaltingchildhoodobesity.

Itisimportanttoacknowledgethatawarenessalonedoesnotnecessarilyleadtosustainedbehaviourchange.Londonersabilitytoputtheirintentionsintopracticecanbelimitedbytheirinabilitytoprepareorcookood,andinsomecasestogrowood.Furtheractivitieswilladdressthisaspect.


Local engagement through LocalArea Agreements (Regional Public

Health Group)WorkthroughLocalStrategicPartnershipstoensureprioritiesoroodandobesityeatureinLocalAreaAgreementprocess

Understanding the barriers toaccessing a healthy diet or older

people (Greenwich Co-operativeDevelopment Agency)

Pilotprojecttotacklecommunitydietandmalnutritioninolderpeople

Food growing project (GCDA)

Focusonolderpeoplebeingengaged

withallotmentsandcommunityoodgrowingprojects

Levering the power oprocurement

Priority actionPublic Sector Food ProcurementInitiative (Government Ofce or

London)SustainabilityissueswillbeembeddedintolocalauthorityandPrimaryCareTrustcontractsalongsideworktoincreasethecapacityolocalsupplierstomeetdemand.Workinginitiallywithtwolocalauthorities,publicsectororganisationswillbesupportedtoproducenewcateringcontractsthatincorporatesustainableprocurementcriteria.


ThepublicsectorinEnglandspends1.8billionperyearonoodandcateringservices.ProvidingappropriateservicestoincreasetheopportunitiesordomesticproducerstocompeteorbusinesshasthepotentialtosupportLondonsoodeconomy,toreducetheenvironmentalimpactoLondonsoodsystemandbothdirectlyandindirectlycontributetotheimprovedhealthoLondoners.

Theprocurementrequirements,incentivesandthelegalrameworkwithinwhichtheprivatesectoroperateareverydierenttothepublicsector.Nonetheless,thescaleandscopeothepotentialimpactissuchthatprivatesectorprocurementpracticeswillalso

betargetedthroughurtherprojects.



18/24


Good Food on the Public Plate(Sustain)

Workingprimarilywithhospitals

acrossLondontoincreaselevelsosustainableprocurement

Events and catering best practice(Greenwich Co-operativeDevelopment Agency)

Producepublicsectorprocurementguidelinesorhealthyandsustainable

oodinpartnershipwithGreenwichPrimaryCareTrust

2012 Olympic and Paralympic Games(London Development Agency)

Workinggrouptoassessthescopeorincreasingthesupplyohealthy,sustainableoodatthe2012Olympics

Local procurement projects(Greenwich Co-operativeDevelopment Agency)

GCDAandCommunityFoodEnterpriseareworkingtoprocureproduceromlocalandregionalarmersandsupplyittolocallybasedcommunityprojectsandshops

Food and health in 2012 deliveryplans (Regional Public Health Group)

EnsurethathealthyoodisacorepartotheLondonHealth2012DeliveryPlan

Developing regional links

Priority actionLocal Food Inrastructure Project(London Development Agency)

Anticipated budget 1,500,0000WorkwillbeundertakenwithoneormoreoLondonswholesalemarketsalongwithproducersandcustomersatdierentstagesothesupplychaininordertobuildthecapacityorlocal,regionalandsustainableoodtobesuppliedintoLondon.Thiswill

involveactivitiestohelpwholesalemarketstomodiytheirpracticesinordertomeetthedemandorandsupplyosustainableood.ThisprojectwillbesupportedbyarangeocomplementarymeasuresincludingworkingtoestablishasustainableLocalLondonoodbrand;increasing

sustainableprocurementbyoodaccessprojectsinLondonandmakingoodtransportmoresustainable.


Akeyareaomarketailureorlocalandsustainableoodisimperectinormation.Firstly,thisprevents

suppliersestablishingcost-eectivenetworksinordertorespondtoconsumerdemand,andsecondlypreventsconsumersrommakinginormeddecisionsabouttheenvironmental,socialandeconomiccostsandbenetsotheoodtheybuy.

ThisisaninterconnectedissueandthereorerequiresaseriesocomplementaryinterventionstoimprovetheaccessproducershavetotheLondonmarket,theremustbedemandortheirproduce;theymust



19/24

beablephysicallytodistributetheirproducetoLondon;andtheremustberetailopportunitiesorsellingtheproduceonceitgetshere.

ReconnectingproducerswithconsumersinLondonwillnotonlyprovideenvironmentalbenetsromreducedtransport,butwillalsoprovideregionalandnationaleconomicbenets;benetslocallytothearmingcommunityandimprovedaccesstoreshproduceorLondoners.

Targets

15%increaseoverprojectlietimecomparedtobaselineguresinthevolumesolocally-andregionally-sourcedsustainableoodsourcedbypartnerwholesalemarkets

Key milestones

Milestone DateBegin work to supportwholesale markets

2007/08

Support to existing PublicSector Food Procurement work

2007/08

Development o local-to-London brand

2007/08

Sustainable Supply Chainproject commences

2008/09

Begin work with ood accessprojects

2008/09


Regional ood group (LondonFood Link)

TopromoteandraisetheproleooodproducedinandaroundLondontopublicandprivatesectorpurchasersinLondon

London ood access orum (Sustain)

Communicationbetweenmembersotheorumsnetworksinordertopromotejointworking

London Food Link network

(London Food Link)

ThenetworkacilitatesLondonsoodorganisationsandinterestedpartiestocommunicateonsustainableoodinLondon

Greenwich community oodco-ops (Greenwich Co-operativeDevelopment Agency)

Improveexistingandopenmorestreet-basedstallstorevivelocalcommunityandprovideaccesstohealthyood



20/24

Delivering healthy schools

Priority actionGood Food Training or London(London Development Agency andGreenwich Co-operative

Development Agency)


Trainingandskillsprogrammesinprocuring,preparingandcookinghealthyandseasonaloodwillbedeliveredtopublicsectorcateringstaandprocurementmanagersinschools

andhospitals,throughdedicatedtrainingcentresacrossLondon.ThepilotprojectcanthenberolledoutacrossotherLondontrainingcentres.Akeydriveristodeveloptheskillsopublicsectorcatererstoensurethatquality,healthyoodisservedconsistently.

Why are we intervening?SchoolshaveaundamentalroleintheoodsysteminLondon:theyhavetheopportunitytoprovidepupilswithhealthymealsatleastonceaday;theycaneducatechildrenaboutood,nutrition,healthyeatingandtheenvironment;theycanequipchildren

withtheskillstheyneedtomakeinormedchoicesandpreparetheirownood;andtheycanequipchildrentoeducateandpassonknowledgetotheirparentsandpeers.

Formanypeopleinschoolsandhospitals,theoodprovidedbythesepublicsectororganisationsistheironlyhot,nutritiousmealotheday.Thisisespeciallytrueoryoungchildrenlivinginpovertyandtheelderlywhotendtobethemainrecipientsohospitaloodaterthe

sta.Theprogrammeswillalsodeliverastepchangeinthepurchasingooodwithinthepublicsector.

Targets

Over1,000peoplewillbetrainedin

thepilotboroughs

Key milestones

Milestone Date

Recruitment to sustainableood procurement post tobegin engagement o hospitals

2006/07 2008/09

Design and Equip training

centre (including co-ordination)

2006/07

2007/08

Securing relevant trainingcourses, including designingthe package o training to suitthe particular user groups NVQ level

2006/07

Supporting measures(implementing managementsta to oversee the centre,marketing, brand image,publicity)

2006/07 2008/09

Research report to evaluateand make recommendations

2007/08 2008/09


Delivering healthy eating strand o

healthy schools standard (RegionalPublic Health Group)

WorkingwithHealthySchoolsPartnershipstoassistandaccelerateprogressbyschoolstowardstheHealthyEatingThemeoHealthySchoolsStatus,includingsupportonwholeschooloodpoliciesandmeeting

thenewschooloodstandards

Childrens Food Campaign (Sustain)

Policyissuesrelatingtochildrenandhealthyood



21/24

Reducing ood-relatedwaste and litter

Priority actionStrengthening Londons CommercialFood Waste Supply Chain (London

Development Agency)


TheprojectwillacilitatethedevelopmentomarketsorLondonsood-relatedwastethroughsupportingatleastonepilotoodwastecollectionscheme.Areastargetedorassistance

includesupplychainmanagementandcustomerrecruitment.Theprojectwill,indenedgeographicalareas,engagecommercialoutletsromsmalloodbusinessestosupermarketsthatgenerateoodwastethroughselling,preparingandservingoodstus.Theprojectwillbebasedoncurrent

nationalandinternationalbestpracticeoroodwastecollectionprocesses.

TheprojectwilllinktootherwasteinitiativesinLondonandinparticularthegenerationobiouels.Forexample,theLondonDevelopmentAgency,theLondonClimateChangeAgencyandLondonRemadeare

workingwiththeprivatesectoronaprojectidentiyingsitesornon-combustioncommercialandindustrialwasteorenergyprojectsinLondon.


Theproductionoood-related

wastehassignicantenvironmental,economicandhealthimpacts.Food-relatedwasteincludestwokeyelements:packagingwasteandorganicoodwaste.Theseelementsrequiredierentapproachestotacklethem.Thereisaneedtoconsiderbothhouseholdandcommercialwaste

streamsandtoadopttwokeywasteinterventions:wastereductions/re-useandrecycling/composting.

Consultationshowedthatinvestorshavebeguntonancetheprocessinginrastructureneededinordertodivertcommercialwasteromlandll,however,thesupplyside(typesandquantitiesooodwasteavailable,collectionsystems,supportandtraining,contractdevelopment)ispoorlydeveloped.Interventionisthereoreneededtobringthematerialtomarket,providingacatalystorurtherinvestmentinprocessinginrastructure.Withouttheprocessinginrastructureinplacetoseparateandcollectoodwasteromthecommercialsector,itisunlikelythatnewwasteprocessingtechnologieswillberealisedinLondon.Thiswill



22/24

havetheoveralleectoreducingthequantitiesocommercialoodwastebeingdisposedotolandllandincineration.

Targets

Tobeinormedbythebusinesscase.Itwillincludebusinesssupport,jobscreated,landlldiversionCO2savings(includemethane)

Key milestones

Milestone Date

Tender or research andbusiness case design 2007/08

Expression o interest or grantunding to develop ood wastecollection business

2007/08

Identiy interim recipient(s) orreprocessing o the ood wastewhilst the pilot is carried out

2007/08

Delivery o business support 2008/09

Evaluation o pilot 2008/09


London boroughs ood wastecollaboration (London Councils)

WorkingwithLondonboroughs

toacilitatejointactionontacklingoodwasteissues,especiallykitchenwastecomposting

Towards a greener ood and drinksector (London Food Link)

WorkingwithLondonSustainabilityExchangetohelpoodanddrink

businessestoreduceresourceusethroughupskillinginbetterwastemanagementandmoreecientuseoresources,procurementooodromsustainablesourcesandpromotinghealthyeating


Find out more

FormoreinormationabouttheMayorsFoodStrategyImplementationPlan,contact

[email protected]

www.londonoodstrategy.org.uk


23/24

Arabic

Bengali

Chinese

Greek

Gujarati

Hindi

Punjabi

Turkish

Urdu

Vietnamese

Thisdocumentisalsoavailableinlargeprint,braille,ondisk,audiocassetteandinthelanguageslistedbelow.Foracopy,pleasecontact:

Public Liaison UnitLondon Development AgencyPalestra197 Blackriars RoadLondon SE1 1AA

T: 020 7593 9000Textphone: 020 7593 9001www.lda.gov.uk

Other languages and ormats


24/24

London Development Agency

Palestra

197 Blackfriars Road

London SE1 8AA

T +44 (0)20 7593 8000

F +44 (0)20 7593 8002

www.lda.gov.uk

dandproducedbyTheTeamw

ww.t

heteam.co.u

k

london food strategy implementation 07

Documents