London 2012 Olympic London 2012 Olympic & Paralympic Games & Paralympic Games

Opportunities for BirminghamOpportunities for Birmingham

James Watkins – West Midlands Business CouncilJames Watkins – West Midlands Business Council

London Olympic & Paralympic London Olympic & Paralympic Games 2012Games 2012

the greatest show on the greatest show on earth, the 30earth, the 30thth Olympiad, Olympiad, starts at 7.30 pm, Friday starts at 7.30 pm, Friday 27 July, 2012; and finishes 27 July, 2012; and finishes Sunday 12 AugustSunday 12 August

Cultural Festival between Cultural Festival between Olympics and Paralympics Olympics and Paralympics

Paralympics: Wed. 29 Paralympics: Wed. 29 August – Sun. 9 August – Sun. 9 SeptemberSeptember

Scale of London 2012 GamesScale of London 2012 Games International Olympic Committee (IOC) has 204 member countriesInternational Olympic Committee (IOC) has 204 member countries International Paralympic Committee (IPC) has 160 membersInternational Paralympic Committee (IPC) has 160 members

10,250 athletes anticipated at main Games10,250 athletes anticipated at main Games 6,000 coaches and officials6,000 coaches and officials 5,000 Olympic Family5,000 Olympic Family 6,500 athletes and officials at Paralympics6,500 athletes and officials at Paralympics 20,000 media20,000 media 7,000 official sponsor representatives7,000 official sponsor representatives 70,000 volunteers70,000 volunteers 31 different venues31 different venues

9 new venues, with 169,000 seats9 new venues, with 169,000 seats 9.6 million ticketed spectators9.6 million ticketed spectators Global audience of est. 4 billion. BBC TV is host broadcasterGlobal audience of est. 4 billion. BBC TV is host broadcaster Legacy – largest new park in Europe for 150 yearsLegacy – largest new park in Europe for 150 years

London 2012 OrganisationsLondon 2012 Organisations

Olympic Delivery Authority Olympic Delivery Authority - ODA- ODA

the physical “theatre” the physical “theatre”

London Organising London Organising Committee for the Olympic Committee for the Olympic Games – LOCOGGames – LOCOG

the “play or entertainment” the “play or entertainment” within the theatrewithin the theatre

ODA ResponsibilitiesODA Responsibilities

Land assembly Land assembly

Land remediation and preparationLand remediation and preparation

InfrastructureInfrastructure

TransportTransport

Buildings – stadia; athletes’ village; media centreBuildings – stadia; athletes’ village; media centre

LOCOG ResponsibilitiesLOCOG Responsibilities Sponsorship – must raise £750 Sponsorship – must raise £750

millionmillion Legal & FinancialLegal & Financial Marketing & ticket salesMarketing & ticket sales Cultural programmeCultural programme VolunteeringVolunteering Torch RelayTorch Relay Opening / Closing CeremoniesOpening / Closing Ceremonies Olympic village operationsOlympic village operations Temporary venues and facilitiesTemporary venues and facilities Venue technologyVenue technology TransportTransport SecuritySecurity MediaMedia Licensing & MerchandisingLicensing & Merchandising The eventsThe events Medical servicesMedical services Medal ceremoniesMedal ceremonies

London 2012: UK-wide London 2012: UK-wide OpportunitiesOpportunities

Contracts & Tenders Contracts & Tenders

Cultural OlympiadCultural Olympiad

Preparation / Training campsPreparation / Training camps

Tourism & HospitalityTourism & Hospitality

Increase sports participationIncrease sports participation

Volunteering Programme Volunteering Programme

Tenders & Procurement for the Tenders & Procurement for the GamesGames

• Open, transparent, OJEU processOpen, transparent, OJEU process

• A few tenders already released – A few tenders already released – circulated informallycirculated informally

• Firms register interest now on Firms register interest now on www.london2012.com www.london2012.com and and www.readyforbusiness-wm-www.readyforbusiness-wm-london2012.comlondon2012.com

2012 “Business Club”2012 “Business Club”

Developed for the Games in Sydney, Manchester, MelbourneDeveloped for the Games in Sydney, Manchester, Melbourne National London 2012 Business Club –National London 2012 Business Club – “ “Business Opportunities NetworkBusiness Opportunities Network” (BON) -” (BON) -

for ODA and LOCOG contracts = approx £5 billionfor ODA and LOCOG contracts = approx £5 billion

Proposal from DTI / emda will offer:-Proposal from DTI / emda will offer:- Advance notice of TendersAdvance notice of Tenders NewslettersNewsletters Networking eventsNetworking eventsLEGACY -LEGACY - Training on tendering for other public contractsTraining on tendering for other public contracts Advice on bidding for other major sports eventsAdvice on bidding for other major sports events

Other Tender OpportunitiesOther Tender Opportunities

The following Games-related opportunities will possibly be The following Games-related opportunities will possibly be outsideoutside the scope of the official London 2012 procurement the scope of the official London 2012 procurement route, BON:-route, BON:-

• Transport Improvements - £17 billionTransport Improvements - £17 billion

• Five “Olympic” London Boroughs – up to £2 billion???Five “Olympic” London Boroughs – up to £2 billion???

• ““Stratford City” - £50 millionStratford City” - £50 million

• Sponsor Expenditure - £750 million?Sponsor Expenditure - £750 million?

Already Supplying the Olympic Already Supplying the Olympic MovementMovement

W S Atkins, BirminghamW S Atkins, Birmingham Birmingham College of Food & TourismBirmingham College of Food & Tourism Pinsents solicitors, BirminghamPinsents solicitors, Birmingham Hycontrol Ltd., RedditchHycontrol Ltd., Redditch Radford Ezynets, Worcestershire Radford Ezynets, Worcestershire Rojac, Black CountryRojac, Black Country Rural Productions Ltd, Tenbury WellsRural Productions Ltd, Tenbury Wells Simworx Ltd, Black CountrySimworx Ltd, Black Country Slick Seating, RedditchSlick Seating, Redditch H & E Smith Ltd., StokeH & E Smith Ltd., Stoke

Working with Olympic organisations gives:-Working with Olympic organisations gives:- 1) world-wide exposure1) world-wide exposure

2) possible business from future Olympics and other international sports 2) possible business from future Olympics and other international sports eventsevents

Cultural Olympiad 2008-12Cultural Olympiad 2008-12

The four-year Cultural Olympiad 2008-12 will start as soon The four-year Cultural Olympiad 2008-12 will start as soon as the Olympic Flame is passed from Beijing to London as the Olympic Flame is passed from Beijing to London

Cultural Olympiad will include the Torch Relays and the Cultural Olympiad will include the Torch Relays and the Opening & Closing ceremoniesOpening & Closing ceremonies

Programme of events 2008-12 to be developedProgramme of events 2008-12 to be developed

New Trust Fund established - £35 millionNew Trust Fund established - £35 million

Advance Training CampsAdvance Training Camps

Explanation Explanation

Process for bidding to become an authorised advance Process for bidding to become an authorised advance training camp published on the London 2012 web-site.training camp published on the London 2012 web-site.

Birmingham – Birmingham – US Track and Field TeamUS Track and Field Team

o China?? China?? o 50 metre pool??50 metre pool??

““Test” events in advance of 2012 – Test” events in advance of 2012 – o Euro Indoor Athletics Championships, NIA, 2007Euro Indoor Athletics Championships, NIA, 2007o UK School Games, Coventry, 2007UK School Games, Coventry, 2007o World Wheelchair Basketball Championships, NIA, 2010World Wheelchair Basketball Championships, NIA, 2010

Tourism & HospitalityTourism & Hospitality

Impact of the Games – estimated £2 billion in UK Impact of the Games – estimated £2 billion in UK

Draft London 2012 Tourism Strategy publishedDraft London 2012 Tourism Strategy published

DomesticDomestic as well as overseas visitors as well as overseas visitors

AfterAfter, as well as before and during the Games, as well as before and during the Games

Birmingham – attractions & shoppingBirmingham – attractions & shopping

Much Wenlock, Shrops. – Wenlock Olympian GamesMuch Wenlock, Shrops. – Wenlock Olympian Games

Olympic Marks – Warning!Olympic Marks – Warning!

Olympic Games” and “Paralympic Games” are Olympic Games” and “Paralympic Games” are brands that belong to the IOC and IPCbrands that belong to the IOC and IPC

These and others protected by These and others protected by “Olympic Symbols “Olympic Symbols etc (Protection) Act 1995”;etc (Protection) Act 1995”; and the and the “London “London Olympic Games & Paralympic Games Act 2006”Olympic Games & Paralympic Games Act 2006”

See See www.london2012.orgwww.london2012.org / use of Olympic marks, for details. / use of Olympic marks, for details. Or page 42 of Or page 42 of “Be Part of 2012”“Be Part of 2012”

SummarySummary

1)1) There There AREARE major opportunities for the West Midlands, and major opportunities for the West Midlands, and Birmingham, associated with the London 2012 Olympic and Birmingham, associated with the London 2012 Olympic and Paralympic GamesParalympic Games

2)2) You have You have NOTNOT “missed the boat” – only a very few Contracts let “missed the boat” – only a very few Contracts let

3)3) Register now at Register now at www.london2012.com and www.readyforbusiness-www.london2012.com and www.readyforbusiness-wm-london2012.comwm-london2012.com ! !

4)4) However, let’s be realistic, and not create over-expectation However, let’s be realistic, and not create over-expectation

5)5) But be pro-active - these are opportunities, not guaranteesBut be pro-active - these are opportunities, not guarantees

Hand OutsHand Outs

London 2012 Prospectus London 2012 Prospectus “Be Part of 2012”“Be Part of 2012”

““Host City NewsHost City News””

West Midlands London 2012 “Fact Sheet”West Midlands London 2012 “Fact Sheet”

““A World-Class Sporting Region”A World-Class Sporting Region”

London 2012London 2012

It’s possible to get business out of the It’s possible to get business out of the

London Games and improve your London Games and improve your

bottom line if you are a small and medium bottom line if you are a small and medium

sized business in the West Midlandssized business in the West Midlands

Good LuckGood Luck