lola iwave 4/20 - november

4/20 #iWaveLolaNovember 2012

4/20iWaveLola, Madrid, November 2012

Take your November.ly dose creativity

#iWaveLolalunes 3 de diciembre de 2012


4/20 #digitalization content

#OnlineCreative campaigns for inspiration in the web

#DigitalUsage of the modern digital technology in the real life

#Social MediaTrendy implementation of social networks in the marketing mix

#InspireRaise your brain activity

Busy times

lunes 3 de diciembre de 2012


#Online



View it here: http://bit.ly/TdMX8m Source: cNet

Google Ingress: A Global Alternate Reality Game

Ingress begins with a series of training missions designed to orient new players. Quickly it introduces you to its quirky lexicon. Around town you will find various "portals"; the point of Ingress (at least so far) is to control them. To control portals you have to "hack" them, which is akin to a check-in on Facebook or Foursquare. Hacking portals rewards you with various items, the most important of which are portal keys and resonators.


http://bit.ly/TdMX8m

http://bit.ly/TdMX8m


View it here: http://bit.ly/WryCX8 Source: Creativity Online

Pinterest launches holiday campaign calendar

The calendar will live at holiday’s pinterest.com and be

promoted within Pinterest, on its blog, and on its Facebook

and Twitter feeds (Paid ads aren't a part of the mix). The

campaign was developed in-house, though the company

doesn't yet have a formal marketing department.


http://bit.ly/WryCX8

http://bit.ly/WryCX8


View it here: http://bit.ly/U7l1Ew Source: Awwwards

TV Safety

TVsafety.org was created to educate the public on the

growing danger of TV tip-overs and present safe solutions to

protect families.


http://bit.ly/U7l1Ew

http://bit.ly/U7l1Ew


View it here: http://bit.ly/SkN3Ok Source: AdsOfTheWorld

Dumb Ways to Die

Dumb Ways to Die is a public service announcement campaign by Metro Trains in Melbourne, Australia to promote rail safety. The campaign went viral through sharing and

social media. Viewed: 25 million times in YouTube for 10 days


http://bit.ly/SkN3Ok

http://bit.ly/SkN3Ok


View it here: http://bit.ly/Yiyxu3 Source: YouTube

Google Translate: Music Translate

A student idea to promote Google Translate in a different and creative way. Student project created at Forsbergs School of Design and Advertising, Stockholm, Sweden.

Created by Jacob Björdal, Isaac Bonnier, David Rinman & Jim Nilsson.


http://bit.ly/Yiyxu3

http://bit.ly/Yiyxu3


#Digital



View it here: http://bit.ly/UVQLL7 Source: Digital Buzz

Projecteo: A Tiny Instagram Projector

Brining the power and popularity of Instagram to physical

objects is a growing trend and this seriously cool little

Kickstarter project is jumping on the bandwagon of other

Instagram Kickstarter projects in the funding pipeline … It’s

called ‘Projecteo’ and is perfect for techno-geeks and hipsters

alike, it’s a tiny Instagram Projector powered by a single LED

that can project 6 Instagram photos from a single old-school

35mm slide film, making all your digital photography tangible

once again.

Do you like Instagram? Follow

@lolamadridlola

@ilchacho

@fbosch

@nicgcal

@panchocassis

@sevillajuan


http://bit.ly/UVQLL7

http://bit.ly/UVQLL7


View it here: http://bit.ly/TpFd5R Source: Digital Buzz

Nissan: Voice Driver Installation

Voice powered radio controlled car races over the internet? What a seriously cool installation from Nissan using their ‘Z’ Sports Cars. In about 5 days, there will be a Japan

GP where people turn up to race with the power of their voice … A week after that, it will be open to the world, with anyone connecting live online to race from their desktop

at home or from literally anywhere via the special iPhone app, with everyone competing to win the World GP event! I love this. Created by TBWA.


http://bit.ly/TpFd5R

http://bit.ly/TpFd5R


View it here: http://bit.ly/TYQKFG Source: Air France

Air France. Music Sky

Exclusive pieces of music are hidden in the clouds, and can find them and enrich your playlists by lifting your iPhone up to the sky.

From Paris to Tokyo passing through Buenos Aires, the sky in every region has its own tracks. Discover something new on every journey !


http://bit.ly/TYQKFG







View it here: http://bit.ly/V84GEa Source: indiegogo

HayTag: The World's Smartest Pet Tag

Think of HayTag as “dogtag 2.0” - a better way to keep pets safe and secure using smartphones and a new long-range and lightweight wireless technology. With HayTag, pet

owners quickly locate a lost pet and get alerts when a pet leaves (or enters) a designated area. Owners can immediately organize a lost pet search among other HayTag users

with their smartphones. And none of this requires invasive microchips or costly GPS collars.


http://bit.ly/V84GEa

http://bit.ly/V84GEa


View it here: http://bit.ly/TpRKq6 Source: Captive Media

The world’s first retrofit, networked washroom gaming system

The Captive Media system consists simply of a

hi-definition screen, fitted at eye level above

the urinal, where it commands the full attention

of the user. When not in active use, it plays a

mixture of adverts and content from one of our

twelve ‘PTV’ channels.


http://bit.ly/TpRKq6

http://bit.ly/TpRKq6


#Social



There you go with the most popular social media sources of the elections:http://bit.ly/UnArH2http://bit.ly/Ql9wejhttp://bit.ly/SooYVd

Source: Popsop

2012 US Presidential Campaign: The most “Social-Media” Election Ever

The 2012 presidential elections in the USA was definitely

the first social media political elections across the globe.

Now, with the rapid development of the web and

technology, when digital sources help people sharing

their choices in all fields, the winner is the one who

manages to establish its strong presence on the web, be

it a consumer brand or a president. Since digital is now

the most powerful media to influence the opinions of the

digital-savvy, tech-embracing public, from the “digital”

point of view, the election was destined to be won by not

Mitt Romney but Barak Obama, who dominated on the

web as a result of a well-thought digital promotion policy.


http://bit.ly/UnArH2

http://bit.ly/UnArH2

http://bit.ly/Ql9wej

http://bit.ly/Ql9wej

http://bit.ly/SooYVd

http://bit.ly/SooYVd


View it here: http://bit.ly/Tg9SQD Source: Popsop

Diesel: The Pre-Internet Shoe with a Call to Disconnect.

The brand is encouraging its fans to get disconnected from their social media life for at least

three days for a chance to win shoes from Diesel. “Stop sharing things online for three days and

you could win 20 pairs of shoes! Select Facebook to participate, add Twitter and Instagram to

complete the challenge faster,” calls Diesel.


http://bit.ly/Tg9SQD

http://bit.ly/Tg9SQD


View it here: http://slidesha.re/ToDKxB Source: Digital Buzz

The 36 Faces of Facebook Fans.

You experience them every day, but you just probably haven’t thought to

categorize them like this, well, our friends at Soap have and here they are for

your enjoyment! Introducing the 36 Faces of Facebook Fans, and in-depth study

into the 1 Billion Facebook Fans and their social actions which have lead them

to be stereotyped with names such as: The Firsty, The Hater, The Clinger, The

Sticky Keyboard and the Techno-Noob!


http://slidesha.re/ToDKxB





View it here: http://bit.ly/WrD7Rs Source: Weidert Group

Coca-Cola Adopted Content Marketing With Their New Website

Through seven years of change in SEO

and web trends, the corporate site was a

stopover for employees and investors to

get up-to-date information on company

affairs. Now, Coca-Cola is making a

smart move by repurposing the website

to drive a new corporate site called

Coca-Cola Journey. But how smart are

we talking?


http://bit.ly/WrD7Rs

http://bit.ly/WrD7Rs


View it here: http://bit.ly/UVS2lC Source: Digital Buzz

Social Media Revolution Video v4 2012

Well, here we go again! The super world famous Socialnomics “Social Media Revolution” video #4 is here and has been updated with all the latest 2012 stats. Created

by the social guru, Erik Qualman from Socialnomics, the video is an animated infographic telling the story of how social is taking over the world through an array

current statistics…


http://bit.ly/UVS2lC

http://bit.ly/UVS2lC


#Inspire



View it here: http://bit.ly/UMrfu4 Source: Popsop

Grolsch Celebrates the Art of “Unbottling” Beer Internationally

The Dutch beer brand, well known mostly due to its distinctive bottle with a swing-top cap which eliminates the need for an opener, for the first time in its history held

a special event celebrating the art of beer opening — Grolsch Swing-top Open World Championship.


http://bit.ly/UMrfu4

http://bit.ly/UMrfu4


View it here: http://bit.ly/WQM7EG Source: Sketch Events

Windows 8: The Live Tile Experiment

Windows 8 have really been stepping up their game recently and this PR Stunt / Experiential activity is no exception. When unsuspecting Oslo (Norway) residents

passed by ‘fake’ building, which appeared to have a lively party inside, they were given an exclusive preview of the windows live experience … with an interactive “Live

Tile” in the middle of the street.


http://bit.ly/WQM7EG

http://bit.ly/WQM7EG


View it here: http://bit.ly/TlFeWh Source: YouTube

Ogilvy. Pirate Recruitment

Today young web designers need to buy very expensive application suites in

order to create. So they are more tempted to download these suites on illegal

pirate websites. To prevent them from not only becoming criminals but also

wasting their creativity in the numbness of unemployment, we've uploaded a

file supposed to be the wanted application suite. For free. But when the web

designers downloaded it, they didn't found the new suite. They found a much

stronger offer: a job opportunity at Ogilvy.


http://bit.ly/TlFeWh





View it here: http://bit.ly/TpHMVC Source: YouTube

15 Years of Creative Bravery. BETC and Canal+

Stéphane Xiberras, President and CCO of BETC Paris, will talk about creative

bravery at the 2012 Eurobest festival, and show examples from his 15 year

long collaboration with French broadcaster Canal+. Some of the work BETC

has produced for Canal+ includes Cannes Lions 2012 Grand Prix Winner "The

Bear", "March of the emperor" and "The Closet" that was the most awarded TV

commercial in 2010.


http://bit.ly/TpHMVC





View it here: http://bit.ly/QG2SAJ Source: Creative Online

Cartier. Winter Tale

Something about panthers and a winter wonderland seems to just work for Cartier. Last year, the luxury

jewelry brand unveiled an opulent short film featuring the brand's emblematic animal. Called "L'Odyssee

de Cartier," the film was a heavy, sparkly journey through Cartier's history and the world.


http://bit.ly/QG2SAJ

http://bit.ly/QG2SAJ

“Reality is merely an illusion,albeit a very persistent one.”Albert Einstein

Quote of the month


Calle del Marqués de Cubas, 428014 Madrid

Tel.: +34 917 89 33 50lola-madrid.com

LOLA lives in Madrid. To us, the capital of all Latins. If you want to connect and find out about what's happening inside the walls, pop in for a chat and a coffee; or simply become a fan, follower or a viewer of any of the channels listed at the bottom. Very easy and very very 2.0!

Hello. Hola.


http://www.lola-madrid.com/contacto.php

http://www.lola-madrid.com/contacto.php

lola iwave 4/20 - november

Documents

digital buzzlunes

lytdmx8m source

lyu7l1ew source

lyskn3ok source

lyyiyxu3 source

lyuvqll7 source

lytpfd5r source

digital usage