lojine consulting profile
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b2b marketing
b2b sales
e-strategies
business plans
We help our clients improve their marketing and sales results, from strategy to execution.
We deliver value through our expertise in marketing and sales consulting, e-strategies and marketing outsourcing.g p g g, g g g
About UsAbout Us
What we can do for you:
Marketing and sales strategies and plans
Position or re-position your company / products or services
E-marketing utilization
Systemizing marketing and sales functionsSystemizing marketing and sales functions
Full execution through marketing outsourcing
www.LOJINE.comwww.lojine.com
Scope of services
Marketing O tso rcingConsulting Marketing Outsourcing
ManagementExecution
ConsultingAdvisoryStrategy
Measuringgy
Planning
As independent marketing consultants with solid business backgrounds and wide marketing expertise we deliver results from strategy toand wide marketing expertise, we deliver results from strategy to execution.
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Who we are
Our Vision
Caring more for our clients and caring more for ourselves, offering effective practical business solutions with a commitment to pursue excellence in all operations.
Our Values
Respect Integrity
Q lit Quality
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Industries we serve
Industry LOJINE Consulting
Manufacturing
Distribution
Technology Technology
Business Services
Trading
Dot-coms
We work with many types of firms: large and small, established or in the start-up phase
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Consultation
Consultation involves a two-way exchange of ideas and information before a decision is made.
The higher client involvement is, the more effective the consultation process;Only then can consultants solve client problems while creating sustainable valuecreating sustainable value.
Consultants are not magicians who wave on their magic g gwands and solve clients’ problems!
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Marketing outsourcing
A form of outsourcing that involves the contracting of marketing operations and responsibilities to a third-party g p p p yservice provider.
O tso rcing pro ides a ne and efficient alternati e bOutsourcing provides a new and efficient alternative by offering the company the flexibility of controlling just how much time and money it wants to allocate to marketing functions, and still have the highest quality expertise and experience to call upon.
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Typical marketing approachMarketing Strategy
Marketing Planning
Marketing Research
Web Design
Your organization
Web Usability
Internet Marketing
PackagingPackaging Design
Direct Marketing
PR
Exhibitions
Advertising
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Outsourced marketing approachMarketing Strategy
Marketing Planning
Marketing Research
Web Design
Your organization
Web Usability
Internet Marketing
Your organization Packaging Design
Direct Marketing
PR
Exhibitions
Ad ti i
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Advertising
We would be your organizations’
Chief Marketing Officer (CMO) Marketing Manager
E-Marketing Manager Marketing Department
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Service PortfolioService Portfolio
B2B Marketing
Marketing strategies Internet marketing strategiesg g Marketing plans / e-marketing plans Restructuring / establishing marketing departments
M k ti d t t l ( ) Marketing department manuals (processes) Product development Content writingContent writing Branding/ e-branding E-marketing research Marketing communication
Full execution through marketing outsourcing
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Full execution through marketing outsourcing
B2B Sales
Restructuring sales departments Establishing the sales cycleEstablishing the sales cycle Standard operating procedures (SOP’s) Sales department manuals (processes)p (p ) Sales planning Developing the sales kit Lead generation plans Sales tactics
Cli t i ti Client communications Sales team evaluation
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E-Strategies
E-strategy sets the direction for the entire organization; it is a subset of business strategygy
It is NOT ‘IT strategy’ for the InternetMuch like business strategy drives IT strategyE-strategy drives IT strategy
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Our E-Pyramid Framework
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http://blog.lojine.com/2011/05/e-pyramid-for-e-strategy.html
E-Strategies Services
Setting corporate e-strategies
E b h ki
E-Research Industry research
C titi l i E-benchmarking
E-Marketing Strategy Website requirements document
Competition analysis Product research Expert / vendor search
Social media strategy E-marketing plans
Integrate e marketing processes to your
Search engine marketing Search engine optimization Search engine registration Pay per click campaigns Integrate e-marketing processes to your
business
Setting measurement criteria & KPI’s
Pay per click campaigns
Social media marketing Social media optimization Online reputation monitoring
E-Press releases, blogging, etc.
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Business Plans
Business plan market research
Business plan writing
Business plan presentations
Start ups Established companies
I t & it l Investors & capital sources
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How We WorkHow We Work
Our basic principles
Sales is a function of marketing, marketing is not a function of sales!
There is a direct relationship between marketing & sales:Excellent marketing = Excellent $alesg $
If some companies think of marketing as an expense, they really don’t know the cost of ‘not investing in marketing’:don t know the cost of not investing in marketing : Lost sales opportunities Inability to acquire large key accounts
L i i ti li t Losing existing clients And more…
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How we do it
Assess Define the End Game
Research & Benchmark Advise & Coach
DevelopDeployMonitorMeasure
Analyze Enhancement Plan
Choose Best Alternative Improve
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Companies hire us because they…
Need an Expert Specialized knowledge (industry or functional) Unique tools & approachesNeed an Expert Unique tools & approaches Information about latest innovations
Objectivity (avoids internal politics)Need an Outsider
Objectivity (avoids internal politics) Fresh perspective Credibility
Need More Capacity
Infrequently performed work Short term, intensive work Cheaper than creating a full time position
Guidance in Project Management
Bring people together and improve team spirit Ensure tasks are accomplished on time & within budgets
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The experience !
Them - other consulting Firms Us - LOJINE Consulting
Academic & complex terminologies Simple English (and Arabic!)
Require lots of client resources Work with existing or relatively limited li tclient resources
Slower Faster & more agile
Theoretical business solutions Practical business solutions
Unneeded complexity We believe that simplicity is the ultimate sophistication
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By the book Hands on experience
Why Us? From our clients’ words:
Our approach is focused on delivering results and making strategy happen
We carefully analyze your business environment and uncover the fundamental steps you need to take to sell more
O t l i ‘h d ’ t l ff ti l d t ff ti id Our style is ‘hands on’, we truly offer practical and cost effective guidance
Proven e-xperience
We provide valuable insights and innovative marketing thinking
W k ithi th liti f b d t d k t i i th We work within the realities of your budget and seek to maximize the productivity of your business
Continuous R&D in e-marketing - we are always up-to-date with the latest
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Continuous R&D in e-marketing - we are always up-to-date with the latest worldwide e-marketing technology tactics and trends
Engagement models
Consultancy In one or more of our 4 core areas: marketing, b2b sales e-strategies & business plansConsultancy sales, e strategies & business plans Consultancy/ Advisory based on agreed man days
Y k ti d t t if d ’t h
Obj ti d l f i i d
Marketing Outsourcing
Your marketing department if you don’t have one More muscle if you do
Special Assignments
Objectives and goals for services required are clearly identified Characterized by having a starting and an ending date
Marketing Audit Full assessment of your marketing & sales strategies, tactics & performance
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Have a nice business
Thank youThank you
8 Mostafa Kamel St., Sheraton Buildings, Heliopolis, Cairo - Egypt(+2) 010-518-6996 | [email protected] | www.lojine.com