Logo Usage Guidelines

Why do we need Guidelines?The UMSU Inc logo is the foundation upon which our image is built. It is the icon by which we are recognised and remembered. The logo is most powerful when applied consistently. For this reason it must be integrated through all levels of communication for the organisation.

It is critical that the visual identity is always presented correctly, whether used in printed material, signage or online. This document is designed to help you protect our visual identity. It provides detailed guidelines for

its use and outlines errors to avoid. The successful impact of the visual identity depends upon everyone taking responsibility for ensuring that these guidelines are adhered to.

Organisational LogoComponentsThe UMSU logo consists of two main elements; the ‘UMSU’ visual element and the ‘University of Melbourne Student Union’ logotype. These elements must always be reproduced from master artwork.

The ‘University of Melbourne Student Union’ logotype must always appear in the logo configuration and is not to be re-drawn or recreated in any other form.

The logo must always be sourced from master artwork available for you on the Intranet (aka Wiki).

http://staff.umsu.org.au

Should you have any questions regarding the file format or correct application of the logo, you may contact the Comms office to discuss your specific needs.

Acceptable uses

The UMSU Inc logo can be used in the following ways.

• Use logo on colour documents where the logo sits on a white background area

• Use black and white logo variant on black and white documents

• Use reversed (white) logo variant on coloured and image backgrounds

• Use the standard logo at a minimum size of 15mm

• Between 10mm and 15mm, use the small variant of the logo

• 10mm is the absolute minimum size for the logo

• Ensure there is a clear space around the logo that is equivalent to the ‘U’ in the logo

Main logo

Organisational Colour

PMS 526 C

4 colour breakdown

C 67 M 98 Y 05 K 01

Black & white variant

Reversed variant For coloured and image backgrounds

Application on a coloured or image background When used on a coloured or image background, the reversed (white) logo should be used.

minimum height

= 10mm

Incorrect Use of the LogoBelow are examples of incorrect combinations that must never be applied to the UMSU Inc logo under any circumstance.

If at all unsure, please contact the Comms office x 48869.

UMSU Inc. Logo Guidelines. 3.

Incorrect Use of the LogoBelow are examples of incorrect combinations that must never be applied to the UMSU Inc. logo under any circumstance.

If at all unsure, please contact the Marketing and Research Officer x 48869.

Do not outline the logo Do not print the logo as a percentage tintbackground image

Do not stretch the logo Do not add text or rearrange elements in the logo

Do not place the logo in an unauthorised shape

or watermark

Do not use unauthorised colours

UMSU Inc logo association with the University of Melbourne logo

Clearspace of the UMSU Inc logo is the width and depth of the ‘U’.

Clearspace of the University of Melbourne horizontal logo is one quarter of its depth and one sixteenth of its width.

Equal Height

Clearspace of the UMSU Inc logo is the width and depth of the ‘U’.

Clearspace of the University of Melbourne stacked logo is one sixth of its depth and width.

Equal Height

UMSU Inc logo association with other logosThe UMSU Inc visual identity when placed with other organisations’ logos are to have the following visual relationship.

Other logos should not compete or overshadow the UMSU Inc organisational logo and appropriate clear space is to be given.

Associations with other companies logos are to be sighted and approved by the Marketing and Communications Officer.

How the logo has been used

UMSU INC.VCE SUMMER SCHOOL 2014THE UNIVERSITY OF MELBOURNE

VCESS T-Shirt.indd 1 5/12/13 2:25 PM

WEDNESDAY 22 MAY12–2PM North Court, Union House

* YOU WILL NEED TO SHOW YOUR UNIVERSITY OF MELBOURNE STUDENT ID CARD

IN NEED OF KITCHENWARE? WE HAVE YOU COVERED! PLATES, BOWLS, GLASSES AND LOADS OF OTHER USEFUL ITEMS.STATIONERY WILL ALSO BE AVAILABLE.GOLD COIN DONATION*

☆☆☆KITCHENWARE SALE☆☆☆

what is a liveable community?

WEDNESDAY 2 OCTOBER TO FRIDAY 4 OCTOBEROPENING NIGHT TUESDAY 1 OCTOBER

Join us for a three-day student-run conference, providing participants with the opportunity to develop, share and debate ideas relating to the question of what is a liveable community?

FAIRTRADEFAIR

Sponsored by

making fair and ethical consumer choices on campus

PICKUP YOUR FREE COFFEE VOUCHER HEREVALID 8 MAY AT La Bonne Bouffe, Professors Court Cafe, Percy’s, Chill Out, Lab39.

Present this $3.50 voucher at

La Bonne Bouffe, Professor’s Court Café,

Percy’s at the Graniger, Chill Out,

LAB 39 towards a purchase of coffee,

tea and chocolate.

FAIRTRADEFAIR

Sponsored by

VOUCHERValid 8 May 2013