logo designlogo design “a graphic representation or symbol of a company name, trademark, etc....
TRANSCRIPT
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Logo Design
“A graphic representation or symbol of a company name, trademark, etc. uniquely designed for easy recognition.”
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History of Logos
Logos date back to Greece in ancient times.!!
Early Greek and Roman coins bear the monograms or logos of rulers or towns.
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Ancient Greek coins from Ionia c. 175-85
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Logo design evolved from simple ciphers to trademarks for traders and merchants in the 13th Century.
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Industrial Revolution
1890 the US had 700 lithographic firms!!
8,000 people where “designers”
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Modernism
“less is more” -- Ludwig Mies van der Rohe!!
mass visual communication
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and today... Corporate Branding
• Company logos are the face of the business, not only to the public, but to its employees and the company itself!
• Logos have become the front line of the company, the corporate identity!
• Just as a nation's flag expresses the distinct identity of a country, a logo helps to establish the name and define the character of a corporation
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Logo Trends 2014
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Elements of logos
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Space
!•!Negative space refers to empty space!!• Negative space is void of objects and elements!!•!Negative space is a starting point for design
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Text
• Logos in the form of words or letters have natural properties that make them visually effective!
• Good recognition!
• Good descriptiveness!
• Good presence
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Fonts
• In a typographic logo, a logo made out of text only, choosing the right font is crucial.!
• In typography there are two kinds of type faces (fonts): serifs and sans-serif.
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Serif font
Sans-Seris font
Serif font (red serifs)
Fonts
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Fonts can be manipulated and combined with other fonts in an application such as Illustrator.
Fonts
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Combining two fonts
Manipulating a letter !of a font
Manipulating two !letters of the same font
Fonts
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Shapes
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• Connect information in an organized manner
• Represent different ideas
• Add texture, depth and movement
• Express different moods and emotions
• Highlight different areas and points of interest
• Take the eye across different elements
Shapes
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Shapes
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Color
Color is important yet a good logo starts in black and white.!
!
The test of a good logo is stripping all of its color and resulting with a logo that is as recognizable.!
!
Color palette link:!www.colourlovers.com
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fin