logo history and design
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http://www.youtube.com/user/UPSWBCampaign#http://www.youtube.com/user/UPSWBCampaign# -
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What is a logo?
A logo is the visual representation of acompany or organization, which forms the
foundation of its corporate identity. It is aname, symbol, monogram, emblem,trademark, or other graphic device designedfor easy and definitive recognition by thecompanys audience.
Trust, recognition, and attraction.
Smashlab: Understanding Logo Design: http://www.smashlab.com/files/Understanding_Logo_Design_screen.pdf
http://www.smashlab.com/files/Understanding_Logo_Design_screen.pdfhttp://www.smashlab.com/files/Understanding_Logo_Design_screen.pdf -
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Images and words
...for profit and not for profit
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History of logos
Ancient Greece
Early technology of writing and seals Religious and political identification
Smashlab: Understanding Logo Design: http://www.smashlab.com/files/Understanding_Logo_Design_screen.pdf
http://www.smashlab.com/files/Understanding_Logo_Design_screen.pdfhttp://www.smashlab.com/files/Understanding_Logo_Design_screen.pdf -
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History of logos
Industrial technology changes everything.
18th and 19th Centuries: Lithography andtypography bring increased use of trademarksfor merchants and businesses.
By 20th Century, logo design is established part
of printing and advertising.
Meggs, Philip B. (1998).A History of Graphic Design (Third ed.). John Wiley & Sons, Inc..
http://en.wikipedia.org/wiki/Philip_B._Meggshttp://en.wikipedia.org/wiki/Philip_B._Meggshttp://en.wikipedia.org/wiki/Philip_B._Meggshttp://en.wikipedia.org/wiki/Philip_B._Meggs -
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What should a logo be?
The trademark should embody in the simplest
form the essential characteristics of the product
or institution being advertised. Paul Rand
Simple (Describable)
Versatile (Scalable and B&W-friendly)
Distinctive (Memorable)
Smashlab: Understanding Logo Design: http://www.smashlab.com/files/Understanding_Logo_Design_screen.pdf
http://www.smashlab.com/files/Understanding_Logo_Design_screen.pdfhttp://www.smashlab.com/files/Understanding_Logo_Design_screen.pdfhttp://www.smashlab.com/files/Understanding_Logo_Design_screen.pdf -
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What makes a good logo?
Simple? Versatile?
Distinctive?
Smashlab: Understanding Logo Design: http://www.smashlab.com/files/Understanding_Logo_Design_screen.pdf
http://www.smashlab.com/files/Understanding_Logo_Design_screen.pdfhttp://www.smashlab.com/files/Understanding_Logo_Design_screen.pdf -
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2008 Logo Design Trends
1. Organic 3d: Starts with a very basic
shapes that is applied to a simple
transparency effect.
2. Waves-The New Swooshes:Flexibility,
transfer,quickness and connection.
3. Web 2.0 Logos:So-called the Apple
type logo, rainbow logo,glass Apple
logo bright color, cute icon, effect, simple
font, rounded font.
organic 3d Wave Web 2.0 Apple logo
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4. Transparency: Growth, development,
combination and connection
5. Underground Typography-Minimal
fonts: Minimal Font,catch
attention,provoke a sentiment or
desire ,but create confusion among
conservatives
6. New Rainbow/Color Scale:
Sophistication,technology and freshness.
There are no boundaries- nothing is
impossible
Transparency Minimal FontsColor scale
2008 Logo Design Trends
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7. Sci-fi Fonts: Typographic logos,Straight
edges and simple shapes. less is more
8. Leaves Logos: Synonymous with
creativity and innovative thinking.web
2.0 logo feature leaves making spring-green the preferred web 2.0 color.
9. The Ugly 80s: looks like kid play
around mindlessly. stands out and get
notices,different, never boring
10. The New Crest: Contrast between the
old and new-novelty fonts against
medieval lions, ancient decorations
versus modern object. blending the right
element to strike the right chord
Sci-fi Fonts Leaves 80s The new Crest
2008 Logo Design Trends
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1. Psychedelic Pop Background: Part
60s psychedelic part Optical Art.
2. Origami: Small butbeautiful,Japanese art of folding paper.
3. Tactile Logos:Texture,invoking the
sense of touch
4. Arabesque: Arabic Calligraphy,
beautiful soul of middle East. Theharmonious blend of ancient
calligraphy and modern sans serif fonts
works like a charm.
Psychedelic Pop
BackgroundOrigami
Tactile Arabesque
2009 Logo Design Trends
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5. Classic Modernism: Somber and
calculated,white space is cleverly used.
Fundamental shapes,sharp contrast
6. Pictogram: good to communicate the
message of here I am instead of Let me
tell you about my company
7.80s Geometry Lesson: fine-
tuned,visually stable and very difficult toreproduce.
Classic Modernism Pictogram 80s Geometry
2009 Logo Design Trends
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8. Typographic Logos: Deliver not only
simplicity but also attractiveness.
9. Street Art: Wall paintings, a breath of
fresh air, a welcome relief from digital
computer art.
10. Puzzle Patterns: Using complex
vector graphics to intentionally veer
away from the rules. Undisciplined but
skillful interplay of type.
Typograohy Puzzle PatternStreet Art
2009 Logo Design Trends
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To stand out and be refreshingly different at what ever cost
From an identity point of view, web 2.0 logos failed miserably.
Minimalism is fading , this weakness is paving the way for spectacular remixes to take over
A particular style cannot emerge and expert to stay at top indefinitely.Logo trends have ashort lifespan.
New trends emerge only to be contradicted by others that go the opposite direction.
More will be the new less. Strong visibility and passion are dictating themes.
2009 Logo Design Trends
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Original logo, 1971
Make the belly button less obvious
Slightly alter the facial expression Remove the unattractive shade around tummy Siren - represent the seductive and irresistiblequality of the coffee
http://gourmet-coffee-zone.com/starbucks-logo.html
http://gourmet-coffee-zone.com/starbucks-logo.htmlhttp://gourmet-coffee-zone.com/starbucks-logo.htmlhttp://gourmet-coffee-zone.com/starbucks-logo.html -
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Until 1987...
+
Coffee brownscheme, circular ring
surrounding the siren -resemble cigar band
label
Head of Mercury(mythology) - bring
out the theme of swiftspeed for espresso
coffee
http://gourmet-coffee-zone.com/starbucks-logo.html
http://gourmet-coffee-zone.com/starbucks-logo.htmlhttp://gourmet-coffee-zone.com/starbucks-logo.htmlhttp://gourmet-coffee-zone.com/starbucks-logo.html -
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From 1987 to 1992
More attractive,
stylized version Chest hidden Text in the circular
band simplified
Cropped the siren, leave ahint of tail
With the introduction of anew blend (Apr, 2008)- Re-
introduced a version of the
original logohttp://gourmet-coffee-zone.com/starbucks-logo.html
http://gourmet-coffee-zone.com/starbucks-logo.htmlhttp://gourmet-coffee-zone.com/starbucks-logo.htmlhttp://gourmet-coffee-zone.com/starbucks-logo.html -
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From 1971 to now
http://www.starbucks.com/flash/pikeplaceroast/index.html
http://www.starbucks.com/flash/pikeplaceroast/index.htmlhttp://www.starbucks.com/flash/pikeplaceroast/index.htmlhttp://www.starbucks.com/flash/pikeplaceroast/index.html -
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Logo design tips
Simple is sometimes better -
A complex logo can be difficult to reproduce and
more importantly, difficult to remember.
A logo doesnt have to convey what your
company does -
A logo is better designed to be able to adapted to
whatever direction the company takes. Size matters -
Your logo needs to reproduce at a variety of
different sizes, particularly on the smallish side.
http://www.thelogofactory.com/logo-design-tips/
http://www.thelogofactory.com/logo-design-tips/http://www.thelogofactory.com/logo-design-tips/http://www.thelogofactory.com/logo-design-tips/ -
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Logo design tips
Your logo is for your audience -
Logo is to appeal to your customers, and should
be created with them in mind.
Your logo has to have instant impact -
You probably have a few seconds to grab the
viewers attention. Dont change. (Almost) never -
Brand recognition takes time.
http://www.thelogofactory.com/logo-design-tips/
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