logo failures & its impact on brands

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DISCLAIMER Please don’t get offended if your favorite brand logo turns out to be an epic logo failure No logos were harmed in the making of this presentation None of the logos used in this presentation are fictitious

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Post on 07-Aug-2015

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  1. 1. DISCLAIMER Please dont get offended if your favorite brand logo turns out to be an epic logo failure No logos were harmed in the making of this presentation None of the logos used in this presentation are fictitious Even if you get hurt WE DONT CARE !
  2. 2. Logo Failures Causes & Considerations
  3. 3. Logos in ancient times
  4. 4. What is a Logo? Logo Distinctive Appropriate Practical Graphic Simple in form Convey an intended message
  5. 5. Roles of a Logo Tells vision and mission Strategy Unique & Sets you apart Tells a story Roles of a Logo
  6. 6. Steps for Logo Designing
  7. 7. How to Design a Good Logo 2
  8. 8. What makes a good logo
  9. 9. LOGO AND ITS MEANING 3
  10. 10. LOGOS CAN BREAK A BRAND 4
  11. 11. POPULAR BRAND LOGO CHANGE Procter & Gamble
  12. 12. Sun Rise Sushi The concept is a sun rising behind a Japanese tea house. The product is, well, less serene. Kids Exchange Proper punctuation should always be encouraged. LOGO DESIGN MISTAKES
  13. 13. A View Changer
  14. 14. There Is Always Another Chance ! Logo should be simple and, memorable and should identify the brand Logo should usually depict what the company stands for Logo should be timeless Logo should preferably be designed by a competent advertising agency FEDEX, Mcdonalds, NIKE
  15. 15. PRITAM PANDEY (2014205) PRIYANKA B (2014206) PRIYANKA JAND (2014207) PRONOY DE (2014208) PULKIT AGARWAL (2014209 Thank You