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Export Models of Asian Performing Arts Products

FAN YingPH.D. Candidate of Peking University

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Contents

The Development of International Performing Arts Market1

The Difficulties in the Export of Asian Performing arts Products2

Four Types of Export Models of Asian Performing arts Products3

Conclusion and Policy Suggestions4

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The Development of International Performing Arts Market

Three Beneficial Factors

1 、 the Convenience of Contemporary Transportation

2 、 Various International Festival Celebrations

3 、 the Development of International Performing Arts Industry Organization

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Data Source: Li Huailiang and Fang Ying. Report of International Culture Market[M], Capital University of Economics and Business Press, 2014, Beijing.

The general scale of international performing market amounted to around 124 billion dollars in 2010

Las Vegas

London’s West End

Broadway

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The characteristic and tendency of international performing arts market

monopolistic competition market

refined performing arts is regaining popularityrefined performing arts is regaining popularity

take advantage of strong visual effects take advantage of strong visual effects

cultural discount’s influence

cultural discount means: there are some cultural programs welcomed and favored by local audiences, which root in some kind of cultural context; however, when they are transplanted into other districts, due to the different cultural context, audiences there don’t identify with the style, value, beliefs, history or social regimes presented by the programs, therefore, its attraction would be decreased.

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The Difficulties in the Export of Asian Performing Arts Products

Field (Pierre Bourdieu) Effect in World’s Performing Arts Market

Cultural Discount（ U-model）

Shortcomings in industrial chain

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Government and Other Regulatory Institutions

Associations

Relevant Industries(tourism, festivals, etc)

Education and Training

Professionals Such as Aisle-sitters and Arts Critics

Production Outsourcing Team(stage art, costume, lighting, etc)

Program Designers and Investors

Derivatives Developers and Producers

Creating Team(playwrights, directors, leading actors)

Marketing(arts festivals, exhibitions, medias)

Audiences

The Core Parts of the Industry

Chains

Extended Industry Chains

Macroscopic Industry Circumstances

Producing Team (stage art, lighting, audio effect, costume, makeup)

Sales(theatre chain, ticket business)

Copyright Agents

performing arts industrial chain & related circumstances

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Four Types of Export Models of Asian Performing Arts Products

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Conclusion and Policy Suggestions

Value of

Worship

Valueof

Show

Valueof

Experience

Cultural Value

Economic Value

Flagship and Brand

（ government & enterprises）

Cultural Communication（ subsidy）

Cultural Industries（ Business-led）

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Thank you !