CHANGING BRAND IDENTITY

MANAS GORE (22)&KARTIK MEHTA (50)

Mergers & Acquisitions

Inability to create a timeless image

Signaling the evolution

Simplify it

Keeping up with time

Reebok

• Brand hasn’t been on top of the ladder• Sales have been low

VS

The Logoic

(Logo + Logic)

Reebok• Focus shift from “Elite athletes” to “Fitness for all”

• Symbol of Change

• Positive and Transformative change that fitness can have on a person's life

• Embrace an active and challenging life

Windows Evolution

It is believed that few remember the original Windows logo. The company found it both refreshing and inspiring in relation to the work

they have been doing on the Metro style design visuals. The logo was simply created using simple lines and clear straight forward concept.

The now classic window shape and the introduction of the four colors were hallmarks of the Windows brand for many years to come.

The introduction of the "waving effect" gives the logo a sense of motion. This logo would be the basis of the Windows versions throughout the 1990s.

It is evident that not many changes had been made to the previous logo. In fact, the Windows 98 logo looks like a modified version of

its predecessor.

The basic element remained the same, but evidently, the logo got a significant makeover.

The next major incarnation of the logo came with the release of Windows XP.

What has come to be known as the "Windows flag" is a cleaner more sophisticated mark than its predecessors.

The Windows Vista release marked the beginning of the AERO design aesthetic in Windows with a key component of the interface being the "AERO glass" effect. The green Start button was replaced with the round glass-like button with a now flattened version of the "flag". Worldwide, this icon became known as the “Pearl".

The previous version of the logo was largely unchanged for Windows 7.

Cool and slick, symbolising what Microsoft wants Windows to be, slick and quick, yet cool and easy on the eye and easy to use.

Orange is Microsoft's Office products. Red means business, because it suggests a busy life, quick and hot, which means Office is meant to get things done nice and quick.

Green is Microsoft Gaming, mainly XBox. Green is fun and the 'Go!' colour, meaning maximum fun.

Yellow is bold and strong, which is what its hardware is build to be, long-lasting and efficient.

Now...Let’s Watch an Ad...

Meshing with the Metro design of Microsoft's upcoming Windows 8, the new logo is a slightly-angled blue block with a thin white cross in the middle, making it look like a window instead of the four-colour wavy flag in the past.

The new logo is designed by Paula Scher from the Pentagram Design Agency, whose notable works include the Citibank logo.

"We did less of a re-design and more to return it to its original meaning and bringing Windows back to its roots – reimagining the Windows logo as just that – a window" said the company. . The new logo, in many ways, is a throwback of sorts to the original Windows logo.

Blue for Windows, Windows Live, Server, SQL Server, Azure (including Cloud), Outlook.com, and Internet Explorer.

Red for Office

Green for Xbox and Xbox Live

Yellow… could it be Bing?!

Newly Revamped, Desktop User Interface