Logo Development & Design

By Charlie Wheelhouse & Oliver Friend

E4’s Corporate IdentityE4 uses this theory in many different ways from the use

of colours and fonts to logos, this is also known as "Corporate Design". E4 as i previously mentions uses a custom font for their logo ( The letter 'E' placed inside the number '4'), just from that simple design the E4 logo is well recognised across the nation. Colour plays a very important part in the corporate design of E4, the colour that is well associated with the channel is the colour purple. The channel caters programmes which appeals to both genders which bodes well with the use of the colour purple to represent their corporation cause that also appeals to both genders. E4 use the colour purple in all of their idents and most importantly their logo.

This is the first logo that I designed, as you can see it started off quite Simple. I then I added the E4 logo into the “Monster’s eye”. Then for theThird and final development added more colours to the “monsters” fur andAlso added a purple paint splat behind it. The reason I made all these Changes is to appeal to the E4’s target audience ( who are aged 16-34).