logistics management in china

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  • 8/7/2019 Logistics Management in China

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    Logistics Management in

    China

    Challenges, Opportunities and

    Strategies

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    China - the rising Star

    Source: http://www.chinability.com

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    China - the rising Star

    Source: http://www.chinability.com

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    China - the rising Star

    Source: China Statistical Yearbook

    0%

    5%

    10%

    15%

    20%

    25%

    30%

    35%

    40%

    2001 2002 2003 2004 2005 2006 2007 2008

    Annual revenue growth rate of China logistics industry

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    China - the rising Star

    Source: China Federation of Logistics and Purchasing

    Logistics expenditure as of GDP in China

    Year TransportCost

    InventoryCarrying cost

    Administrationcost

    Total Logisticscost

    1994 11.9 7.0 3.2 22.1

    1995 11.0 7.6 3.4 22.0

    1996 11.2 7.5 3.3 22.0

    1997 11.0 7.7 3.5 22.3

    1998 11.0 6.8 3.5 21.4

    1999 11.6 6.2 3.6 21.42000 11.2 6.5 3.6 21.2

    2001 11.2 6.4 3.5 21.1

    2002 11.6 6.4 3.4 21.5

    2003 12.0 6.3 3.1 21.4

    2004 12.1 6.2 3.0 21.3

    Comparison: USA / Japan

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    Table of contents

    . Preface

    . Going global

    . Why China?

    . Logistics Management in China

    . Challenges, Opportunities and Strategies

    . Conclusion

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    Going global

    9 - 999: global trade has grown three times the rate of

    worldwide GDP

    Worldwide exchange USD billion a second

    9 of exporting manufacturers are SME

    . Global reach is important to a companys survival

    . Multinational companies are more profitable and grow faster

    Source: Lee, H. and Lee, C. ( ) / Kouvelis, P. and Niederhoff, J. ( )

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    Going global

    Sourcing from low cost countries

    Maturing markets

    Price competition from competitors

    China is top on everyones list for sourcing

    of North American manufacturers

    9 of Western European manufacturers

    Why China?

    Source: Koudal, P. and Engel, D. ( )

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    Why China?

    Great opportunity for low-cost sourcing

    save up to of sourcing expenditures

    Fast-growing market

    Source: Koudal, P. and Engel, D. ( )

    to of the cost of goods sold is logistics cost

    double the level in Europe and the US

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    Logistics Management in China

    direct outcomes, economic development, market growth

    increasing demand for transportation and logistics

    Logistics costs in China:

    999 - USD billion / USD billion (IMF statistics)

    more than indrease in years

    Chinese enterprises: still keep all-in-one business framework

    No logistics provider can achieve a significant market share

    Source: Feng, G. et al. ( )

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    Logistics Management in China

    Source: Feng, G. et al. ( )

    Government Support

    Five-Year Development Plan

    Reduce logistics cost by

    in GDP

    Logistics companies:

    More than in logistics

    industry

    Develop a supply chain

    network

    Build up logistics business

    unions

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    Challenges, Opportunities & Strategies

    Suppliers ClientWare-

    house

    Ware-

    houseregulations

    flow of goods

    flow of information

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    Challenges, Opportunities & Strategies

    Suppliers ClientWare-

    house

    Ware-

    houseregulations

    flow of goods

    flow of information

    No logistics companycan offer nationwide

    distribution

    higher transport coststhan in developed markets

    of on-road trucks transport

    their own goods

    are empty loaded

    average speed: km/h

    Average stocktime exceeds

    daysof logistics

    centers are empty

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    Challenges, Opportunities & Strategies

    Suppliers ClientWare-

    house

    Ware-

    houseregulations

    flow of goods

    flow of information

    Profits from value added

    services are very low

    Lack of regional or national

    information exchange

    platforms

    Lack of logisticsstandards

    Each new logistics product

    requires a new license

    Different regulations hinder

    creation of national networks

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    Challenges, Opportunities & Strategies

    Separate licences and various governing bodies for different activities

    Ministry of Communications, Ministry of Commerce, PRC General

    Administration of Customs, State General Administration for Quality

    Supervision Inspection and Quarantine (AQSIQ), Ministry of Railway,

    State Administration of Industry and Commerce, State Administration

    ofTaxation, State Administration of Foreign Exchange

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    Challenges, Opportunities & Strategies

    distinct regions with varying:- regulatory

    - legal

    - infrastructural

    - cultural- and language differences

    Underdeveloped infrastructures

    Fragmented distribution systems

    Insufficiant techonlogy

    Onerous regulations

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    Challenges, Opportunities & Strategies

    Big room for development for logistics consulting companies

    Developing and expanding commodity exchange markets

    Development and more competition in logistics market

    Lower circulation costs

    Increase logistics efficiency

    Adopt comprehensive logistics management

    Great opportunites for logistics companies

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    Challenges, Opportunities & Strategies

    Build logistics information systems

    Manufacturing and commercial companies

    outsourcing their logistics services

    Supply chain as seperate bussines unit

    as important as sales and marketing

    Strategic partnership between manufacturers and logistics companies

    Further legal reforms in line with WTO entry

    Stronger legal frameworks to protect foreign investors

    from political risks and bureaucratic red tape

    Sources: Bolton, J. and Liu, W. ( ) / Koudal, P. and Engel, D. ( )

    Leung, K. and Forster, P. ( ) / Feng,G. et al. ( ) / Chan, F. ( )

    Huang, S. ( )

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    Conclusion

    Very high market potential

    High growth rates in logistics

    Government enthusiasm is very high

    Situations change very fast

    A lot of challenges...

    ... but also opportunites exist

    You can not ignore the development of the Chinese market as

    multinational company

    But be prepared!

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    sources

    Lee, L. and Lee, C. ( ) Preface in Lee, L. and Lee, C. (eds.), BuildingSupply Chain

    Excellence in EmergingEconomies, New York, Springer, pp. xiii-xviii.

    Kouvelis, P. and Niederhoff, J. ( ) On the Globalization of Operations and Supply Chain

    Strategies in Lee, L. and Lee, C. (eds.), BuildingSupply Chain Excellence in Emerging

    Economies, New York, Springer, pp. - .

    Koudal, P. and Engel, D. ( ) Globalization and Emerging Markets in Lee, L. and Lee,

    C. (eds.), BuildingSupply Chain Excellence in EmergingEconomies, New York, Springer,

    pp. - .

    Bolton, J. and Liu, W. ( ) Integrated Fulfillment in Todays China in Lee, L. and Lee, C.

    (eds.), BuildingSupply Chain Excellence in EmergingEconomies, New York, Springer, pp.- .

    Feng, G. et al. ( ) Logistics Management in China in Lee, L. and Lee, C. (eds.),

    BuildingSupply Chain Excellence in EmergingEconomies, New York, Springer, pp. -

    99.

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    sources

    Leung, K. and Forster, P. ( ) DHL in China in Lee, L. and Lee, C. (eds.), Building

    Supply Chain Excellence in EmergingEconomies, New York, Springer, pp. - .

    Chan, F. ( ) Logistics Management in China UNEAC Asia Papers, No.

    Chinability ( ) FDI inflows 9 - (online) (cited November ). Available

    from

    Chinability ( ) GDP growth 9 - (online) (cited November ). Available

    from

    Huang, S. ( ) Growing pains for Chinas PL market (online) (cited November

    ). Available from