lod: participant behaviors and social engagement

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Life on Demand: Participant Behaviors and Social Engagement performics.com blog.performics.com @performics 78 % 73 % 47 % 57 % 46 % 28 % 26 % 22 % 9 % 60 % 58 % 50 % How dependent are you on each of the following? Device Dependence mobile 65% laptop 42% desktop 57% tablet 18% 18-29 30-49 50+ television First Daily Use of Media 20 % 20 % 11 % 3 % 3 % 56 % 52 % 60 % 26 % 16 % mobile newspaper First 5 Minutes First Hour tablet desktop Log in to social networks 74 % 35 % 16 % Read the news 65 % 21 % 14 % Check the weather forecast 55 % 37 % 11 % desktop mobile tablet banking order food 64 % transport info book doctor 50 % book exercise personal care 21 % 55 % restaurants travel info 51 % Expected Mobile Device Capabilities Call Me, Maybe? Trend Spotting 16 % 29 % 16 % 47 % 29 % 26 % 33 % 21 % 21 % 20 % 48 % 58 % 31 % 46 % 26 % 24 % 41 % 27 % 23 % 22 % 48 % 64 % 36 % 47 % 38 % 46 % 37 % 45 % 35 % 34 % 37 % 29 % 22 % 40 % 33 % 34 % 38 % 35 % 28 % 35 % 35 % 25 % Books Business Education Email Entertainment Finance Games Health & Fitness Lifestyle Medical Music Navigation News Photo & Video Productivity Reference Social Networking Sports Travel Utilities Weather mobile Device Preference tablet 51 % Check/send email 86 % 38 % 15 % can’t text can’t call anyone’s phone number Faced with mobile phone “separation”, primary concerns are: Forget Me Not! Not being able to make/receive voice calls 41 % send/receive texts Not being able to 24 % Not knowing % 14 Not having GPS or a map app 4 % If you forget your mobile phone, which concerns you most? AGE 34 % 71 % Daily Activities – By Device 28 % 37 % 18–29 AGE 46 % 19 % 30–49 51 % 13 % 50+ All data from Performics 2012 Life on Demand Study — Part 2 Questions? Email [email protected] How has mobile technology changed your life?

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Page 1: LOD: Participant Behaviors and Social Engagement

Life on Demand:Participant Behaviors and Social Engagement

performics.comblog.performics.com@performics

78% 73% 47%

57% 46% 28%

26% 22% 9%

60%58%50%

How dependent are you on each of the following?

Device Dependence

mobile65%

laptop42%

desktop57%

tablet18%

18-29 30-49 50+ television

First Daily Use of Media

20%

20%

11%

3%

3%

56%

52%

60%

26%

16%

mobile

newspaper

First 5 Minutes First Hour

tablet

desktop

Log in to social networks 74% 35% 16%

Read the news 65% 21% 14%

Check the weather forecast 55% 37% 11%

desktopmobile

tablet

banking

order food

64%

transport info

book doctor

50%

book exercise

personal care

21%55%

restaurants

travel info51%

Expected Mobile Device Capabilities

Call Me, Maybe?

Trend Spotting

16%

29%

16%

47%29%

26%

33%

21%

21%

20%

48%58%31%

46%26%

24%

41%27%23%

22%

48%

64%36%47%38%

46%37%45%35%34%37%29%

22%

40%33%

34%38%35%

28%35%35%25%

Books

Business

Education

Email

Entertainment

Finance

Games

Health & Fitness

Lifestyle

Medical

Music

Navigation

News

Photo & Video

Productivity

Reference

Social Networking

Sports

Travel

Utilities

Weather

mobile

Device Preferencetablet

51%

Check/send email 86% 38% 15%

can’t text can’t call

anyone’s phone number

Faced with mobile phone “separation”, primary concerns are:

Forget Me Not!

Not being able to make/receive voice calls

41%

send/receive textsNot being able to 24%

Not knowing%14

Not having GPSor a map app

4%

If you forget your mobile phone, which concerns you most?

AGE

34%71%

Daily Activities – By Device

28%

37%18–29AGE

46%

19%30–49

51%

13%50+

All data from Performics 2012 Life on Demand Study — Part 2Questions? Email [email protected]

How has mobile technology changed your life?