lod: participant behaviors and social engagement
TRANSCRIPT
Life on Demand:Participant Behaviors and Social Engagement
performics.comblog.performics.com@performics
78% 73% 47%
57% 46% 28%
26% 22% 9%
60%58%50%
How dependent are you on each of the following?
Device Dependence
mobile65%
laptop42%
desktop57%
tablet18%
18-29 30-49 50+ television
First Daily Use of Media
20%
20%
11%
3%
3%
56%
52%
60%
26%
16%
mobile
newspaper
First 5 Minutes First Hour
tablet
desktop
Log in to social networks 74% 35% 16%
Read the news 65% 21% 14%
Check the weather forecast 55% 37% 11%
desktopmobile
tablet
banking
order food
64%
transport info
book doctor
50%
book exercise
personal care
21%55%
restaurants
travel info51%
Expected Mobile Device Capabilities
Call Me, Maybe?
Trend Spotting
16%
29%
16%
47%29%
26%
33%
21%
21%
20%
48%58%31%
46%26%
24%
41%27%23%
22%
48%
64%36%47%38%
46%37%45%35%34%37%29%
22%
40%33%
34%38%35%
28%35%35%25%
Books
Business
Education
Entertainment
Finance
Games
Health & Fitness
Lifestyle
Medical
Music
Navigation
News
Photo & Video
Productivity
Reference
Social Networking
Sports
Travel
Utilities
Weather
mobile
Device Preferencetablet
51%
Check/send email 86% 38% 15%
can’t text can’t call
anyone’s phone number
Faced with mobile phone “separation”, primary concerns are:
Forget Me Not!
Not being able to make/receive voice calls
41%
send/receive textsNot being able to 24%
Not knowing%14
Not having GPSor a map app
4%
If you forget your mobile phone, which concerns you most?
AGE
34%71%
Daily Activities – By Device
28%
37%18–29AGE
46%
19%30–49
51%
13%50+
All data from Performics 2012 Life on Demand Study — Part 2Questions? Email [email protected]
How has mobile technology changed your life?