SiRFusion - Location as a ServiceSiRF Fusion - The Ubiquitous and Real-time

Location PlatformNicolas Graube

May 10th, 2012

Agenda

� Market place and Use Case Discussions

� Technology Overview

� SiRFusion Location Solution

� Value Proposition

Page 2

Location Services Market Vision

Tracking – airline luggage, high value

portable assets, remote monitoring

Locate and secure the information on lost mobile

devices, geo-fencing to restrict or enable access, store & retrieve location information via the cloud

Location everywhere for tracking, interacting and transacting

Find local games and gamers to compete with, Your avatar moves as you move, Get directed to outdoor or indoor

places in city, neighborhood, etc.

Meet up w/ friends at the mall, sports events,

conventions, concerts, etc., Keep track of kids & elder parents, Automatically tag posts & pics from favorite

locations.Mobile Payments

(verification, greetings)

Social, Retail,

Safety

Security, Enterprise

Gaming

Tracking

Some Numbers

Page 4

Mobile Enterprise TAM $12B

• End point Security market $9.8B • Mobile Device Management $1.2B• Scope: 100M Smart Phones & Tablets sold to Enterprise in US

and EU

Asset Tracking TAM $5B Service Revenue

• 82M Modules*• Asset Tracking, Auto, Vending, Shipping, etc.• Assume $5/M/D

Consumer LBS TAM $20B

• Navigation, Local Search, people locating, mobile payments ~$10B

• Locations based Gaming $9.8B

Challenges : Many Markets, One Solution

� Position delivery is no longer sufficient– Has to operate across the whole eco-system – end-to-end solution.

– Location (semantic) probably as important as Position – 3-1000m accuracy

� User Location Information is sensitive– any usage (especially harvesting) done with authorisation, anonymously.

� Ubiquity of solution– Location anywhere, everywhere, 100% Yield, seamless transitions

• Outdoors, Urban-Canyon, In-doors.

• Single Technology solution cannot be the answer.

– Dedicated (tags) and Generic Platforms (Phone, Smart Phone, Tablet, PC)

� Real Time (location, analytic, triggering)

� Scalability– System must be capable of handling large amount of request (+1000 TPS

scalable) – Cloud based solutions.

– Location Solution must be deployable anywhere (surveying is unlikely to be always acceptable or possible).

� Power efficiencyPage 5

Technology Overview

IOS

Android

Microsoft

Blackberry

CSR SiRF Chipsets

Proprietary Systems

LTS Tracker

Cloud Service Client side

Indoor Maps

Analytics

Indoor Outdoor Positioning

Indoor Precision

Geofencing

Pedestrian Dead Reckoning

Self Learning DB

Fusion Algorithms

Alerts

SiRFstudio SDK

Apps

Asset Tracking

Wi-Fi Database

Geofencing

GNSS AssistanceTerrestrial Assistance

Tags/Bespoke DB

Outdoor Maps

Positioning On-Chip/Off-ChipGNSS, WiFi, Ble, GSM, MEMS

Apps

Multisat GNSS

GPS, GLONASS, future GNSSWAAS, EGNOS, QZSS, future SBAS

SiRFaware power managementA-GNSS, extended ephemeris

MEMS Gateway

Baro, Acc, Gyro, CompassNavigation enhancements in car

and pedestrian use caseHeading smoothing

Pedestrian Dead Reckoning (PDR)

Application Processor

Run apps on chip to offload hostCalorie counting, geofence, logging

Interrupt to wake-up hostLeverage LBS without draining

battery

Wireless Sniffer Hybrid

Internal or external Wi-Fi , Cellular and other radio signal sniffersWi-Fi positioning for indoors & aiding Urban Canyon driving

Integration with GNSS and PDRSelf-learning

SiRFstarV

SiRFusion

Indoor LocationLocation Applications

Outdoors Indoor NavigationUrban Canyons

Connect to CSR Location Solution

SiRFstarV – The Next Generation Location Platform

CSR location solution

� Fusion of multiple technologies supports indoor navigation

� Complete solution E2E

– Self-learning DB is highly differentiated with indoor WiFi learning

– Support for 3rd party A-GNSS

GNSS Wireless Hybrid

MEMS

GatewayApplications

SiRFfusion

A-GNSSExtended

Ephemeris

WiFi / Cellular Fingerprinting

HybridSelf Learning

SiRFfusion

Handset Cloud Based Server

Self learning solution scales worldwide

Targeting excellent indoor positioning and navigation performance

Current handset OEMs will deploy SiRFfusion in Next Generation designs

Flexible platform can support other chipsets

SiRF Studio SiRF Studio

From Location Chip

Page 9

SiRFstarV Location Capability

GLONASS, GPS, Galileo, SBAS

Agile

radio

DS

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LEO/other sig of opportunity

WiFi sniffing

BLE sniffing

GSM 850/900 sniffing

GSM 1800/1900 sniffing

MEMS capability

SiRFcity / Indoor map aiding

Location Manager

CSRG05xp

Applets

Seamless outdoor to indoor navigation

Supplied and qualified by one vendor

Enables full cross-optimization between

technologies

Not dependent on existing host infrastructure

Future proof Hybrid Rx chain with flexible DSP

signal processing

Minimal E-BOM solution

Optimal location performance through

combining data at the measurement level

Complementing technology for uncertainty

management

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SiRF Studio

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Assist/Harvest Gtw

Product

• Applications• Middleware• Positioning

Server

SiRFcloud Platform

• SSV Chip • System

Design

SiRFstarV

• Client SDK• Applications

Client Software

SiRFusion Integrated Services Platform

SiRFusion Value Proposition

Page 12

� Scalability: Parts of Cloud Service operational conducting 1000+ TPS.

� Universality of Assistance: GNSS, Cellular, beacons(WiFi, Ble), Maps, Barometry. SUPL or Bespoke protocol.

� Self learning, beacons, Cellular.

� Ubiquitous indoor positioning (<10M) for Consumer Apps.

� Best-in-class outdoor positioning for Enterprise Apps (GNSS=GPS or/and Glonass).

� Seamless Outdoor to Indoor positioning that supports both

– Infrastructure - less: no need for expensive beacons

or installation of black boxes

– Infrastructure Beaconing - multiple approaches

including WiFi and Bluetooth

� Power Efficient Geo-fencing

� Platform SDK for Apps development

� OS API conformance and OS API implementation

� Rich Online Real-time Analytics – data flow exploitation.