Location Intelligence Overview & Marketplace

Marc HobellEMEA Director

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PitneyBoweshasanearly100yearlegacyinlocationdatadatingtoourinitialworkwiththeUSPSandotherPosts…

Weutilizethisexpertise,technologyanddatatoenableourclientstogrowtheirbusinessesthroughunmatchedlocation-basedinsights

Our overall approach and philosophy to building

products is to gettobusinessvaluefasterfor

ourclients.

LocationIntelligenceanswersthequestionof“where”

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We enable our users to understand, analyze and ultimately make decisions on data through evaluating

its relevant geography, position in space, and time.

The Result: Location Intelligence

Present FuturePast

Timex

y

z432

321

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SpaceGeography

NewLocationIntelligenceusersandusecases

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Themarketdesiresreal-time location-basedinsights thatinformsanalysis,fuelsinteractions&drivesdecision-making

ConsumerizationofGIShas introduced a wider array of users tothetechnology

Alreadybiglocation data,combinedwithmassiveamountsofsensor&third-partydataplacespressureontechnologytokeepup

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Choose spatial capabilities based on user and use case.

- Forrester

“”

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Strong

Currentoffering

Weak

Challengers

Market presence

ContendersStrong

Performers Leaders

Esri

StrongWeak Strategy

Oracle

SAPAlteryx

MapLarge

Pitney BowesPitney Bowes delivers a scalable spatial solution connected for commerce

- Forrester

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PitneyBowesIntegratedLocationIntelligenceSuite

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It’s not just about maps…

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It’s about the data.

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UniquelysupportoperationalLocationIntelligence

• A desktop mapping application which provides comprehensiveLocationIntelligencecapabilities

• Basemapcreationandediting• Visualizationandanalysis• Outputandsharinginallforms

• IntegratedwithPitneyBowesLocationIntelligenceSuite

• Easytolearnanduse

• Availablein16languages

• Usedinawidevarietyofverticalmarketsandindustries• Publicsector(planning,emergencyresponse,crimeanalysis)• Telecommunications(networkplanningandoptimisation)• Insurance(riskanalysis,bookanalysis,underwritinganalysis)• Retail and property (site location and analysis,

targetedmarketing)• Andlotsmore!...

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MapInfoPro®

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• Aready-to-usebusinessanalysissolutionthatusespowerfulwebmappingcapabilitiestoenableusersto:

• View

• Share

• Query

• Interact

• Edit

• Understand

• Accessbothbusinessand spatialdata

• Onyourfavoritebrowseranddevice.

PitneyBowes| 2017EMEAPartnerConference 14

Spectrum®SpatialAnalyst

Location Intelligence for Business Intelligence

• ProvideconsistentcapabilitiesacrossawidearrayofBIplatforms.

• Leverageexistinginvestmentsindatawarehouses.

• Utilizeexistingaccessmechanisms.(e.g.,web-basedportals)

• MaintainsecuritywithintheBIsolution.

• Rapidlyperformanalysisusingcurrent,accurate,relevantdata.

• Empowerthebusinesstoimprovedecisionmakingandresults.

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Disruption#2

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FromDataCollectiontoAnalytics

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11/30/17 WorldofWatson2016 18

The realization is that ALL companies need to “think spatially” by employing Spatial Analytics

Inreality…weallaskthe“WHERE”questionseveryday

Our DifferentiationDeliverrelevantandactionableinsightsateverytouchpoint

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We’vereachedatimewherenotonlycanyouliveordiebasedonthequalityofyourproduct,butyouwilldieifyoustaystagnantanalyzingandutilizingdatainthesame

oldway.– TimeWarnerCable

FocusbeyondGIStoaddress theneedsofbusinessandIT

Highperformance&scalability

Easeofuse

GlobalData Catalogue andGeoenrichment capabilities

Fastandaccurateglobalgeocoding

Completenessofsolutionsuite

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Calltoaction

• clientstoLi360!• Reduceoverheadbyallowingthecommunity(andPB

knowledgebase)toprovidetechnicalsupporttoyourclients

• Encourageclientstointeractwiththeirpeers;developbroaderindustryperspectives(togrowusage)

• IfyouarepointingclientstoourYouTubechannel,repointthemtoLi360

• Co-brandedmaterialsareavailabletosupportdemandgeneration

• Becomeactivecommunitycontributors!

• IfyouareregisteredforthePartnercommunity,youarealreadypartofLi360 (logintoPartnersite,thenopenLi360inaseparatetab)

• UpdateyourLi360profilewithyourexpertiseapicture

• JointheprivategroupforLocationIntelligencePartnerstostayinformed

• Showyourexpertiseanddevelopyourfollowing:

• Sharecasestudies,whitepapers,newsandinformation• Participateinconversations– beathoughtleader• Shareeventsyouareattending• Joinothergroupstobepartofspecificdiscussions

(industries,products,etc.)• Considerfacilitatingagroupifyouhaveaspecific

expertiseorinterest

Thank you

MarcHobellEMEADirector0044(0)7766725241Marc.hobell@pb.com