Location Based Services and

Technology

-By Snehal Takawale.

Introduction History Concepts in LBS Locating methods Applications LBS in market Key factors for LBS to success Major design challenges Security design for privacy conclusion

Agenda

Location-based services (LBS) are a general class of computer program-level services that use location data to control features.

As such LBS is an information service and has a number of uses in social networking today as an entertainment service, which is accessible with mobile devices through the mobile network and which uses information on the geographical position of the mobile device.

Introduction

Location, Location, Location

Mobile.LBS.Google.Com?

Emergency Medical Services(EMS) Yellow Pages Local weather and traffic broadcast in radio and TV Emergency phone services

History

Position “32.49’49.7964”-116.49’.9.9228””

Location “San diego downtown gas lamp quarter”

Location Service(LCS) “Where am I?”

Location Based Service(LBS) “How can I go to gas lamp quarter from

here?”

Concepts in LBS

Location Methods Control plane locatingSometimes referred to as positioning Self-reported positioningA low cost alternative to using location technology to track the player, is to not track at all.this is more commonly known as a user "check-in". Otherslocal-range technologies such as Bluetooth Low Energy, WLAN, infrared and/or RFID/Near Field Communication technologies are used to match devices to nearby services.

Applications

LBS services in market

Compelling applications• Valuable to consumer and businesses• Easy and intuitive to use• Good return on the investment Handset availability• Wide range of LBS-capable handsets

Key factors to LBS success

Internet-friendly• IP based user plane standards Good business model• Custom segmentation is important• Adopt applications from 3rd parties• Help operators increase revenue User awareness and promotion• Security and privacy concerns

Positioning technologies Privacy Interoperability Emergency services

Major design challenges

It could do harm to the user’s privacy There is consumer's concerns about potential

threats to personal security and use of personal location records for commercial purposes and legal actions.

Preventing unauthorized access to personal location information is a prerequisite to protect privacy.

Security design for privacy

Location-based services are transforming the ways people across the country conduct business, organize their lives, and have fun. They can save time, money, and even lives.

As both the potential and the challenges of LBS have become more understood, the Commission, has begun to assess ways to best ensure the LBS users enjoy all their benefits and that their confidential information is secure.

Conclusion

Thank You !