location based social networks - killer app or blind alley?

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weaverluke.com Location-based social networking: opportunity or blind alley? Steven Feldman KnowWhere Consulting [email protected]

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Luke Razzell and I ran this as a guided discussion at the British Computer Society on 5th March 2009. Then I tried to run through it in 6 minutes at Mashup* Events Being Location Aware on 19th March 2009

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Page 1: Location Based Social Networks - Killer App or Blind Alley?

weaverluke.com

Location-based social networking:

opportunity or blind alley?

Steven FeldmanKnowWhere Consulting

[email protected]

Page 2: Location Based Social Networks - Killer App or Blind Alley?

weaverluke.com

Social networking

•530m social network users worldwide

•Facebook has 175m users worldwide. UK has 15m users, retains users for 169 minutes per month

•Twitter UK traffic has trebled in 2009!

Page 3: Location Based Social Networks - Killer App or Blind Alley?

Introducing location

weaverluke.com

Page 4: Location Based Social Networks - Killer App or Blind Alley?

Mobilityis.gd/ICqn

weaverluke.com

Page 5: Location Based Social Networks - Killer App or Blind Alley?

Is it all about time?

http://is.gd/lCrI

weaverluke.com

Page 6: Location Based Social Networks - Killer App or Blind Alley?

Time, Proximity & Granularity

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Page 7: Location Based Social Networks - Killer App or Blind Alley?

Privacyis.gd/ICqn

weaverluke.com

Page 8: Location Based Social Networks - Killer App or Blind Alley?

 “… Brightkite is a location-based social network. In real time you can see where your friends are and what they’re up to. Depending on your privacy settings you

can also meet others nearby.…”

weaverluke.com

Page 9: Location Based Social Networks - Killer App or Blind Alley?

“…Rummble is a location based social search and discovery tool, enabling users find recommended content for a location more easily, without a traditional keyword

search. Instead, Rummble’s algorithm provides personalized results based upon

a trust profile it builds for you and the content in your social network …”weaverluke.com

Page 10: Location Based Social Networks - Killer App or Blind Alley?

 “… Dopplr is an online service for frequent travelers. It lets you share your future travel plans with a group of trusted fellow travelers that you have chosen. It also reminds you of friends and colleagues who live in the cities

you’re planning to visit. You can use the service with your personal computer and mobile

phone…” weaverluke.com

Page 11: Location Based Social Networks - Killer App or Blind Alley?

Aka-Aki Belysio Blumapia Blumni Brightkite BuddyBeacon Buddycloud BuddyMob BuddyWay buzzd Carticipate ComeTogethr Dodgeball Dopplr Duzine FindbyClick FindMe Footprint History Fraced GeoMe GeoSpot GeoUpdater GyPSii ICloseby Ipoki IRL Jentro Latitude LightPole Limbo Locatik Locatrix Locle Loki Loopt MapMe Map My Tracks MeetMoi Mobilaris MobiLuck Mologogo Moximiti MyGeoDiary MyGeolog Myrimis Now Here Pelago Placr Plazes PocketLife Quiro Qlique Rummble Shizzow Skobbler Skout Sniff Socialight Sparrow Spot Adventures SpotJots The Grid TownKing TownQueen Tripit Twittelator Unype weNear WHERETM WhereYouGonnaBe Whrrl Zhiing Zintin

weaverluke.com

Page 12: Location Based Social Networks - Killer App or Blind Alley?

Google storms in

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Page 13: Location Based Social Networks - Killer App or Blind Alley?

Big boys add location

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Page 14: Location Based Social Networks - Killer App or Blind Alley?

Where’s the beef?

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Page 15: Location Based Social Networks - Killer App or Blind Alley?

Ubiquitous location

Being present everywhere at once

Steven Feldman

KnowWhere Consulting

[email protected]

http://GIScussions.blogspot.com

weaverluke.com