LOCATION-BASED SERVICES: There is potential just waiting to be unleashed…

Overview:

Location-based services have become a hot trending topic over the past few months

LBS users are said to double to 95.7 million in the next year alone

Will soon have $2 Billion in revenue Smart phones and apps have started

taking advantage of built-in GPS and LBS technology

Consumer Engagement:

Consumers are demanding faster real time information

Increasing reliance on mobile web and smartphones

Want relationships with companies in return for loyalty to a product

Pushing social networking limits and boundaries

Business Engagement:

Find a way to create value for company, product, service Discounts, deals, “Mayorships”, badges,

more engagement Creating relationships between loyal

customers is key Friends of followers will become more

engaged and interested as well Free advertising

Potential For All Businesses:

Large businesses Small businesses Non-profits Hospitality Industry Healthcare Industry Activist groups

Every group can find a different way to maximize location-based services Key is INNOVATIVE IDEAS

Successful Examples:

Starbucks on Foursquare: Offers rewards to frequent customers with

Barista badge Starting to experiment with different types

of mayor and frequent customer rewards Nation-wide Mayor special

Enjoy $1 discount on Frappucinos Runs through June 28th

Successful Examples:

National Geographic on Go-Walla: Created a collection of trips featuring hand-

picked destinations from Nat Geo staff 15 city walking tours 8-15 check-in spots Intend to connect people across the globe

with these destinations

Potential Cons of LBS:

Safety issues Revenue- how will it translate Create same type of value for all different

types of LBS? User activity and frequency of check-ins

How can it be measured Promotion of “narcissism”

encourages internet generation to connect through devices

Too much information for friends/co-workers/etc?

The Time Is Now…

Location-based services will change the way we conduct business

Has the potential to: Strengthen customer loyalty through

discounts and word of mouth Attract new customers Engage with other businesses or potential

clients Push the boundaries of social media to the

limit

ARE YOU READY?