BlueZooCreative.com

Twitter.com/ccondray

6/30/2011

Would you like to… Get more word of mouth

about your organization?

Reward your best customers and secure their loyalty?

Let your strongest fans become public ambassadors?

2

Would you like to… Have someone handing out

flyers on every corner 1000 ft around your location?

Get more traffic from search engines?

Have another way to generate content on social networks?

3

Location Based Services (LBS)

4

How do LBS work for visitors? Users “check in” to a location,

primarily using their smartphone’s GPS.

Customized messages about what they’re doing can be sent to people who check in.

5

How do LBS work for visitors? Discover nearby locations

Items/Rewards

User generated content

Reviews

Pictures

6

How do LBS work for visitors? Check in notifies all the

friends on the service

Most connect to Twitter and Facebook automatically

Average Facebook user has 140 friends; they can be notified for every check in.

7

How do LBS work for owners? Locations claim their

location and manage specials

Manage local activity through the LBS site

8

Why are LBS important? Number of mobile social

network users is expected to increase 27% this year.

iPhone moving to Verizon, growth of the Android OS, and new tablets will create more demand.

9 Source: eMarketer

Major Location Based Services

11

Using LBS at BNI Increase awareness of

the group

Promote member businesses

Show we’re active

Show we’re fun

12

How to do it Check in some time

during the meeting

Share with your social media networks

Post pictures and other media

Like or comment on other members’ content

13

BlueZooCreative.com

Twitter.com/ccondray

6/30/2011