Location Based

NarrativeBy

Lauren G. and Urmi C.

Overview● Augmented Reality (AR) and how it is a form of Location Based

Narrative

● Layar-ed

● Pokemon Go

What is Location Based Narrative?

“Audience members receive narrative elements as they physically navigate through a geographical story space”- Valentina Nisi

➔ NarrativeA story that is told or written (Merriam-Webster)

➔ Physically NavigateMove through the world we live in

➔ Story SpaceSocially constructed reality (setting of a book, facebook timelines, etc)

What is Augmented Reality?

“Technology that mixes the real environment with the virtual, is registered in 3D, real time, and interactive”- Liao

LAYARWhat Is It?

“Layar is a global leader in Augmented Reality and Interactive Print, helping to bridge the gap between the print and digital worlds. The Layar app has been downloaded over 46 million times. Brands are provided access to an expanding audience of tech-savvy consumers eager to unlock the physical world with a digital experience.” - Layar Website

LAYAR-ED PLACES“All the informants who created layers reported that their practices of augmentation and the potential for augmentation changed their relationship with places around them”

Technology today allows us to communicate with our surroundings in a mediated space, by controlling our experiences and practices. An application like Layar allows us to have a little power over this form of technology in any place. Thus, creating a unique relationship between a user and a location, in this case.

LAYAR-ED PLACESExamples:

● Memorials● Information● Art● Private communication

Pokemon Go

Pokemon GoAnd Location Based

Narrative

Pokemon Go brings the world of Pokemon into the “real” world

Profiting from the gamePokeconomy article: ● Use game hotspots to

increase foot traffic to local businesses

Pokemon Trainer article:● Pokemon Chauffeurs● Pay someone to play for you

The company profits through in app purchases as players train their pokemon.

QUESTIONS1. Can you think of any other AR platforms?2. What do you think the future of AR looks like?3. How will it affect our perception of the world?4. Have you had an experience in which a technology affected your

relationship with something in the physical world?