location-based media: you + where
TRANSCRIPT
Tim NekritzDirector of Web Communication
SUNY Oswego
“By mapping the world, we have mapped ourselves.”
— James Burke The Day The Universe
Changed, 1985
Mobile services tied to your smartphone that allow you to interact with your physical environment and other users.
The fastest-evolving area of social media.*
* So fast, this presentation evolves on a weekly basis
Location-based services have enormous potential to connect people to places, places to people, and people to people in places.
-- Tim Jones, North Carolina State University
Fast-growing yet fragmented market. Increased adoption among consumers.
Potential value-added for higher ed.
Basic geosocial platforms Foursquare Gowalla SCVNGR Facebook Places Loopt/Loopt StarAdvanced/augmented reality Yelp LayarPhoto sharing: Instagram, ColorCustom mobile apps?
UsefulnessUsabilityUser interactivitySharabilitySustainabilityBONUS: Critical mass
I’m hereAbout meLeave tips/recommendationsGaming (mayor)Specials
Are we moving beyond check-ins?
Biggest community Gaming aspect (mayor, badges) Specials available Interactivity of tips Easy creation *College partnership program
Can be slow, buggy (I’m not at Tractor Supply)
Spammy sharability backlash The points don’t matter
* In fairness, some of these are common to many geosocial applications
[They did … within hours]
Easy startup Super sharable Trip/tour creation Passport function
Modest user base Navigation issues Poor data hygiene
Good news, bad news
Good news: Lots of clicks
Bad news: Not much interaction
Navigability/engagement lacking
Traveling Gowalla show?
Easy creation of … everything Tips/clues/scavenger hunt Points system Multifaceted possibilities Can incorporate multimedia
Still low user base Gaming data loss Data hygiene/duplicates
21 tasks Meet folks, see offices, get facts Randomized (preferably) Google Maps based Set up quickly (could have done more) Orientation paid for contract (for
expedience) Not yet made sustainable
Why two apps?
Loopt Star: Can add actual digital
rewards Cool satellite
view/pins interface
Loopt: Events: Searches for
happenings around you
Clunky interfaces Can you fit the
users in a phone booth?
Did I mention there were two separate apps?
Incentivized attending Commencement Week activities
Reward: MP3 of fight songs, college performers
Goal of sustainable platform
http://blog.loopt.com/tag/stanford/
Huge Facebook user base Appeals to casuals (not another app) Reasonable functionality Anyone can create venues
Anyone can create venue Many users = many duplicates Poor data hygiene No value-added Facebook hates your brand
The University of Kentucky seems to like it
Alas, poor Whrrl … Built great system Low user base Bought,
cannibalized by Groupon
Monocle = augmented reality Reviews/ratings Sharability Interactivity
Limited monocle availability Phonebook-oriented Lack of mobile functionality Underadopted
Pros: App store within an app Brings together Twitter, Gowalla, more Links time, space
Cons: Ever-changing user interface Poor usability Limited user base
App store within an application
Instagram Color
Pros: Rich experience Not limited by platform Build own user base (marketability)
Cons: Cost Complexity Updating?
Chancellor’s interactive tour WolfWalk NC State on Campus
NC State Chancellor’s Statewide Tour
WolfWalk: NC State Historic Tour
Integrates sources including Facebook Places, Foursquare, Gowalla
Share videos, photos, comments Rewards/promotions to users Greater connectivity
It also aggregates friends lists from the idea that it’smore important to find and connect with your friends than it is to know what service they use to check in.
-- Tim Jones, NC State
Increased location-based marketing via Email Tips “People like you …”
Be present Know if your users are present Goals, then tools Students can be your social media secret
weapons … get them involved Moves pretty fast
Contacts:[email protected]://www.twitter.com/TimNekritzhttp://insidetimshead.wordpress.comhttp://www.slideshare.net/TimNekritz