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You Are Here Location-Based Marketing To Check-in or Not to Check-in? Twitter #SMWGeo

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Page 1: Location-Base Marketing: Social Media Week LA

You Are Here

Location-Based MarketingTo Check-in or Not to Check-in?

Twitter #SMWGeo

Page 2: Location-Base Marketing: Social Media Week LA

Stamp Your Passport

@Gowalla

Page 3: Location-Base Marketing: Social Media Week LA

What is Location-Based Marketing?

Page 4: Location-Base Marketing: Social Media Week LA

Our Attention is Shifting

Page 5: Location-Base Marketing: Social Media Week LA

In Q2 2010, 19% of mobile devices sold worldwide were smartphones

13%

6%

81%

Bloomberg 8.12.10

Smartphone Adoption

Annual growth = 50%

Android & iPhone OS

OtherSmartphones

FeaturePhones

Page 6: Location-Base Marketing: Social Media Week LA

❖ 700-800 million smartphones will be sold worldwide

❖ 5 billion people on earth will be over age 15

❖ ~2 billion of whom will have purchased a smartphone in the previous 3 years

❖ 4,200% increase in LBS mobile marketing

IDC 9.10

By 2015...

Page 7: Location-Base Marketing: Social Media Week LA

Location-Based Engagement (LBE)

Page 8: Location-Base Marketing: Social Media Week LA

Marketing in the Moment

Time + Place

Present + Engaged


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