localsocial overview q22011
DESCRIPTION
Overview of LocalSocial: Proximity PlatformTRANSCRIPT
POWERING PROXIMITY
Sean O Sullivan CEO, Rococo So*ware
sos@rococoso*.com
twi5er @sos100
P2PGaming Hardware Tags Proximity Marketing Connected Healthcare
OS / Java VM
JSR82 Java/Bluetooth
Rococo helped write the original Java/Bluetooth Standard (JSR82) and conInues to drive that standard today (Release 4 just completed). Rococo offers the most widely deployed JSR82 implementaIon in the world (196M units and counIng).
Rococo and JSR82
Phones
Embedded software shipments (cumulative)
handsets shippedcompany HQ (million) 0 100M 200M 300M 400M 500M 600M 700M 800M
Applications (embedded)3
Browsers
4
5
6
7
8
9
#
#
#
#
#
#
#
#
#
#
#
#
#
#
Input engines
#
E=estimate R=reported by vendor
The 100 Million Club is the watchlist of software companies whose products have been embedded on more than 100 million mobile handsets. The current edition features cumulative shipments up to the end of 2010.
Despite the apparent opportunity in the one-billion-a-year handset market, very few software companies have managed to overcome the commercial and technical challenges inherent in the mobile industry.
Worldwide Handset Shipments in 2H10 780 million
Key insights
- Total handset shipments for the second half of 2010 were 780 million, a 25% increase over the first half. A handful of software products, like vRapid Mobile by Red Bend and CAPS by Scalado, managed to tap a sizable portion of this figure, having more than 100 million shipments in H2 2010 alone.
- WebKit continues to grow, fueled by the accelerated rate of smartphone penetration. Up to the end of 2010, WebKit-based browsers had been shipped in more than half a billion handsets - Myriad Group is now the only company to have 3 products with more than 100 million shipments, after Nuance merged two products into T9/XT9/T9Trace. With the products combined, cumulative shipments have reached a staggering 10.5B shipments. Research notes
Handset shipments refer to cumulative licensed units, which have been pre-loaded on handsets shipped by the end of 2H10.
H2 2010 Update v.2
377 R
ACCESS Netfront browser Japan 843 E
Myriad Group Browser browser Switzerland 2246 R
515 E
Opera Opera Mobile browser Norway 172
R
ARM
Published in April 2011. Copyright VisionMobile. Some rights reserved.
6B
VisionMobile Market Maps Distilling market noise into market sense www.100millionclub.com
1B 2B 3B 4B 5Bproduct type
Quickoffice Mobile Office enterprise application USA
100 million 500 million
E
Various WebKit browser engine USA
1 billion
Kernel Components
Middleware
R
Carrier IQ Mobile Intelligence analytics module USA 136 R
BitFlash Mobile SVG graphics engine Canada 529
Mali-JSR184 graphics middleware UK 215 R
Aricent Media EXP suite audio/video codecs USA 574
E
Ikivo SVG Player graphics engine Sweden 450 R
HI CORPORATION MascotCapsule graphics engine Japan 675
R
Myriad Group Messaging client messaging middleware Switzerland 1182 R
Mimer Mimer SQL database engine Sweden 125
R
NXP Software LifeVibes MxMedia multimedia middleware Netherlands 855 R
Nuance VSuite speech recognition USA 500
R
Red Bend Software vRapid Mobile firmware update USA 1010 R
PacketVideo CORE video codecs USA 454
R
Scalado CAPS graphics engine Sweden 830 R
Rococo Impronto TLK bluetooth middleware Ireland 196
Licensed for use under a Creative Commons Attribution No Derivatives 3.0 license.VisionMobile believes the statements contained in this document to be based upon information that we consider reliable at the time of publication. The 100 million club is based on an original concept by Morten Grauballe.
R
Nuance T9/XT9/T9Trace text input engine USA 6150 R
Open Kernel Labs OKL4 microkernel USA 1200
Micron Flash Data Integrator file system USA 1000 R
Rococo: No. 1 Independent JSR82 vendor with 196M units
SHORT RANGE WIRELESS
Bluetooth NFC
WiFi
Make it as easy to use Proximity in your applications, as it is to use Location today
How?
Proximity PlaRorm
LocalSocial Cloud Service
Client Libraries for Mobile Devices
+ + Apps
LocalSocial Cloud Service Retail / Location
Partner
Developers
Developers build proximity-enabled applications using the LocalSocial Libraries. The libraries in turn use the LocalSocial Cloud service (via APIs).
Apps can react when other LocalSocial-enabled Apps are within range, or when any location is within range. Enables loyalty tracking, hyperlocal offers, vouchers, gaming, social browsing….
LocalSocial Library
Android JSR82
Tagster
And
roid
Dow
ser
And
roid
Proxim
ity
Linked
In
Dow
ser
J2ME
Mobile
LocalSocial Service
Cloud
Java /J2ME
Website mylocalsocial.com
Oauth Interface for third party service
Server DB
Twi5er
Last.fm
Social
API
Architecture
Applications
Person to person
Person to Business
How can LocalSocial be used in Applica7ons?
LocalSocial Cloud Service
Person to Person Apps can react when other LocalSocial-‐enabled Apps are
nearby
Person to Business Enables loyalty tracking, hyperlocal offers, vouchers,
gaming, social browsing….
Retail / LocaIon Partner
LocalSocial Cloud Service
Business Model
Charge for Premium Analytics
Share a portion of value-transacted in the platform: Ads, Coupons, Vouchers, Real Time Deals
Apps with high API usage pay for throughput
tagster
dowser
nearbuyers
Open API
Android and J2ME Support
www.mylocalsocial.com
Android Market Apps: tagster, dowser
POWERING PROXIMITY
Sean O Sullivan CEO, Rococo So*ware
sos@rococoso*.com
twi5er @sos100