localising your site

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Localising Your Site

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Web: www.searchlaboratory.com

Twitter: @searchlabs

Contact details

Ian HarrisCEO

Fifteen years’ web localisation experience

Founded Search Laboratory in 2005

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You will learn…How translators work

Why this is critical for SEO

Localisation options

Hidden pitfalls

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Translation tools

Translation memory

Database of previous translations

We do some nice holidays Welcome to Skyscanner

We do some niceHolidays. Please clickBelow to see how nice

ÕýÝÐÞñüýÏÏ

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Memory benefitsCost

Consistency

Speed

Filters

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Why do we care?

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Step 1Welcome to my websiteIt sells:Mountain bikesRoad bikesCycling helmets

Bienvenue sur mon siteNous vendons: VTT Vélos de route Casques de vélo

Welcome to my website

Bienvenue sur mon siteIt sells:Mountain bikesRacing bikes

Nous vendonsVélos de routeVTT

Cycling helmets Casques de vélo

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Step 2Welcome to my websiteIt has a huge range of:Mountain bikesRoad bikesCycling helmets

Bienvenue sur mon siteNous vendons: VTT Vélos de routeCasques de vélo





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Bienvenue sur mon siteIl a une vaste gamme de:VTT Vélos de routeCasques de vélo




Cycling helmets Casques de vélo It has a huge range of:

Il a une vaste gamme de:

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Step 1Welcome to my websiteIt sells:Mountain bikesRoad bikesCycling helmets

Bienvenue sur mon siteNous vendons: VTT Vélos de route Casques de vélo





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Step 1 - SEOWelcome to my websiteIt sells:Mountain bikesRoad bikesCycling helmets

Bienvenue sur mon siteNous vendons: VTT Vélos de routeCasques de vélo





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Step 1 - SEOWelcome to my websiteIt sells:Mountain bikesRoad bikesCycling helmets

Bienvenue sur mon siteNous vendons: VTT Vélos de courseCasques vélo





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#SLIDMC



Bienvenue sur mon siteIl a une vaste gamme de:VTT Vélos de routeCasques de vélo




Cycling helmets Casques de vélo It has a huge range of:

Il a une vaste gamme de:

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So…Make sure your SEO vendor knows this

SEO changes must populate the translation memory

Build a robust workflow

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Localisation options

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Your Website

DBBusiness

Logic Web Pages

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Replicate

EasySites can be differentSites can be locally hostedBusiness logic change must be rolled out 3xDifficult to keep ‘in step’

.co.uk

.fr

.de

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Integrate

Single deploymentFirst translation difficult, second easyAutomated translation workflow

.co.uk

.fr

.de

Your Website

DBBusiness

LogicBusiness

LogicDB

Translation Company

Web PagesWeb PagesWeb Pages

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Proxy

Very easy and fast to deployExcellent for static sitesDynamic content requires work (personalisation, A/B testing, complex business logic)

.co.uk

.fr

.de

Web Pages

Proxy

Web Pages

Translations

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LocalisationIs hard

Proxy is easy first step (test the market?)

Choose your translation company wisely

Estimate the tech time required and double it!

Partial translation is not an option

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Other localisation considerations

Payment options

Use of language Customer service

LegalImages

Logistics

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In summaryEngage with a specialist localisation company

Integrate SEO and translation

Choose your localisation process carefully

Make sure your SEO company gets it

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localising your site

Marketing