Local Television

Local television• The terms  local television refers to a television program

 made by a television station or independent television producer for broadcast only within the station's transmission area or television market. Local program can encompass the whole range of programme genres but will usually only cover subjects or people of particular interest to an audience within the station’s coverage area. Like city 42 etc.

Rates of City 42 NEWS

Prime rate • 07 Pm to 11 Pm • Rs. 12000/min • Punjab 16% GST apply • Sindh 14% GST apply• 15% commission of agent

Non Prime rate • Other the 07 Pm to 11 Pm • Rs. 6000/min• Punjab 16% GST apply • Sindh 14% GST apply• 15% commission of agent

Rates of City 42 NEWS

NEWS before sport 12000 + 20% of 12000

NEWS after sport 12000 + 10% of 12000

Flat rate in prime rate

• This rate is according to client budget • The prime rate (7 Pm to 11Pm ) is fixed in one ratio

because its according to budget of client if the budget is bigger amount then its fixed rate is less and if budget smaller then its fixed rate is higher.

Objectives Achieve• By providing HD video quality they can attract multiple new viewers

to their site.• Live streaming in high quality without buffering they can get viewers

rating and listeners rating.• By using different apps like “Sniply” we can drive traffic to our site.• To be socialize we plugin “WP socializer” in our site and by installing

this app we can send news post on different social platforms like Facebook, Twitter, etc. in this way our rating and viewers increases.

• By measuring profit or loss ratio of television show they can decide weather to take this show down or keep this show on-air.

• Increasing expenses in broadcasting a show they can get can the budget by measure it.

• They can measure the increase in the number of receivers.

Key Performance Indicators

There are multiple KPI’s regarding local television which we can measure by different Platforms. • No. of daily viewers Nationally/Internationally• Broadcast Cash Flow• Rise in operating revenues that occurred on a yearly basis• Profit before Taxes • % of units that are profitable

• Power of transmitters• Viewers rating• Listeners rating• % increase in own production facilities• Top trp channels ratio• % increase in number of receivers• Staff turnover• % of reporting units that show profit

What are the Indicators ?

• A TV station has lots of things to measure, starting from finances and ending in TV show diversity. Cost per show, cost per minute on air or broadcast cash flow are typical indicators in the financial category.

• Conversion from analog to digital standards is another important KPI to be measured.

• To locate the most profitable units and revenues, TV stations may use the following measures: % of units that are profitable, revenue before taxes.

Measurement

• KPIS Measured by different software like BSC Designer

Thank you