Overall Race Start – May 12, 2013 ESCONDIDO

Local Sponsor Information

The City of Escondido is proud to host the overall race start for the

2013 AMGEN Tour of California.

Stage One of the Tour will take place on Sunday, May 12, 2013 with special events and promotional opportunities throughout the

week leading up to the race.

2013 is the first time the Tour has begun in Southern California and headed north, and Escondido is the

only San Diego County city to host a race stage of the 2013 Tour.

You’re invited to take part in this one of a kind outreach opportunity. Contact us today about

becoming a local tour sponsor:

Alfredo Velasco, Financial Development Chair Phone: (760) 484-7810

E-mail: alfredovelasco209@gmail.com

www.Amgen2013Escondido.com

2012 AMGEN TOUR OF CALIFORNIA – KEY METRICS

• Largest annual spectator sporting event in California and largest cycling event in North America • Event attracts more than 2 million spectators and 100 million of economic impact to the state annually • World-class field of riders representing 24 countries • Three of the worlds top four cyclists and six of the world’s top ten teams participated in the

2012 AMGEN Tour of California • More than 3.5 billion online, print and television impressions worldwide • 44 hours of race coverage on NBC and NBC Sports Network, including 14 hours live on

NBC Sports Network • 2 hours of live race coverage of the final stage on NBC • The AMGEN Tour of California was broadcast in 216 countries and territories worldwide, including 20 new territories added

since 2011 • More than 1.3 million visitors to the official event website • 19,000 Twitter followers and 72,000 Facebook fans • More than 340,000 visitors to the online RadioShack Tour Tracker • 31 minutes average time spent watching the race on the RadioShack Tour Tracker • More than 36,000 downloads of the official Tour app • More than a 1,000-person entourage traveling with the event (including riders, event staff, officials and media) • More than 5,000 volunteers • The 2012 AMGEN Tour of California featured an international women’s time trial event, which featured a

world-class field of 12 participants and was won by 2008 Olympic Gold Medalist Kristin Armstrong • 2012 AMGEN Tour of California Champion: Robert Gesink (NED), Rabobank Cycling Team (NED) • 2012 Overall Team Winner: RadioShack-Nissan-Trek

ANSCHUTZ ENTERTAINMENT GROUP (AEG) ABOUT THE TOUR OWNER/OPERATOR

• Creator of the AMGEN Tour of California, the #1 cycling event in the Americas • Owner of The Bay to Breakers, one of the oldest and the largest footraces in the U.S. • The largest owner of sports teams in the world (11) • The #2 concert promoter in the world • Owner of STAPLES Center, the busiest and most profitable arena in the world, and working

toward the construction of a new 1.2B NFL stadium • Operator of The O2, the #1 concert venue in the world • The owner/operator of 100+ sports and entertainment venues worldwide • Power behind ‘L.A. LIVE’, the $3 billion downtown LA entertainment district • Owner of the 2012 Stanley Cup Champions, Los Angeles Kings and the 2012 MLS Cup

Champions, LA Galaxy, which fields one of the world’s most famous athletes, David Beckham

• Owner of Coachella, New Orleans Jazz Festival and Stagecoach, arguably the most influential music festivals in the U.S.

STAGE DEMOGRAPHICS (Los Angeles, 2012)

• 3.1 Million Adults have Cycled in the past year

• 3.1 Million Adults have Cycled in the past year 60% Men; 40% Women

• Average Age: 40 Years Old

• Average Household Income: $87,231 (compared to the average LA Household Income of $74,536)

• Average Home Value: $481,583 (compared to the average LA Home Value of $450,828)

• Education: 30% have a college degree or higher &12% have a post-grad degree

• Race: 46% Caucasian; 36% Hispanic 7% Asian; 5% African American

• Marital Status: 51% Married; 38% Single (never married)

• Residence: 61% Own; 34% Rent

• Children under 18 in Household: 49% Yes

*Source: Scarborough Los Angeles – 2012 Release 1

www.Amgen2013Escondido.com

WEB ANALYTICS • Unique Visitors: 779,418

(452,699 in 2011) from August 2011 to May 2012

• Total Visitors: 1.3 million from August 2011 to May 2012

• Page Views: 7,363,429

TOUR TRACKER • Visitors: 340,000 during the event • Average Time Streamed: 31 Minutes • App: 36,500 downloaded

(iOS and Android) • Top 10 Countries: USA, Canada, UK,

Netherlands, Brazil, Australia, France, Spain, Mexico & Germany

GLOBAL TELEVISION DISTRIBUTION • The AMGEN Tour of California has a global television distribution

platform of over 200 countries and territories (216 in 2012) worldwide and owns the rights and production of 100% of the broadcast including the content, features, announcer scripts, stories, billboards and all sponsor integration.

• In previous years, ATOC was broadcast nationally with 14 hours of LIVE race coverage and 42 hours of total coverage on VERSUS (now NBC Sports Network)

• In 2012 ATOC was broadcast nationally with 14 hours of LIVE race coverage and 44 total hours of coverage on NBC Sports Network and NBC

• The final stage on Sunday, May 20, 2012 was broadcast LIVE on NBC • The ATOC was Internationally broadcast on EUROSPORT (Europe’s

largest sports network) and through their affiliates such as J Sport, Abu Dhabi Sport TV, EUROSPORT Asia, France TV and ESPN

PRINT

Official Event Program AEG partners annually with an industry-leading publication to create a content rich spectator

guide. The AMGEN Tour of California program will be provided complimentary with purchase at

official race merchandise locations. In addition, the spectator guide will be available in all hospitality

areas and provided to all VIP guests. The spectator guide will include information such as team

profiles, athlete features, sponsor advertisements, route details, cycling 101, bicycle safety and a

history of the sport.

ON-SITE EXPOSURE

Giant Video Screens Three giant video screens will be positioned in

Downtown Escondido to further enhance the on-site viewing experience. Located near the finish line and in

the Lifestyle Festival, these screens provide live race coverage, as well as sponsor logo and commercial

opportunities.

LIFESTYLE FESTIVAL The AMGEN Tour of California Lifestyle Festival will take place in Downtown Escondido in the newly constructed Maple Street Pedestrian Plaza. The Festival provides free race-day activities for spectators. With an emphasis on health and wellness, teaching visitors about healthy living and the benefits to living an active lifestyle, the Lifestyle Festival provides fans an opportunity to interact with the sport of cycling while anxiously anticipating each exciting finish. The AMGEN Tour of California Lifestyle Festival features: • Over forty (40) participants and interactive mobile displays daily • Health & Fitness – Cancer support and awareness, health and physical screenings, educational activities and more • Cycling Center - Bicycle safety, free bike valet, bicycling manufacturers and vendors featuring cycling gear, gadgets and apparel • Race Central Pavilion - Race merchandise, commemorative programs and sweepstakes promotions • Giant Video Screens - Live action viewing on three (3) giant video screens at the finish line as fans cheer on favorites out on the course leading up to the explosive sprint to the finish • Stage Finish and Awards Ceremony - Every day provides excitement of a new stage ending and traditional awarding of jerseys to stage and overall leaders

VIP HOSPITALITY TENTS

AMGEN Tour of California VIP Hospitality is unique and has turned many guests into lifelong cycling fans. The primary hospitality area is located at the finish line, providing fully catered food and beverage served in a premium location in

close proximity to the announcer’s and awards stage.

Michelob Ultra VIP Lounge will feature “A Taste of Escondido” with a focus on local restaurants and caterers.

VIP guests are able to watch live coverage on flat screen televisions, as well as the dynamic viewing experience of

the Tour Tracker.

Local Sponsorship Opportunities

Your investment will be used for race operations requirements including:

• Infrastructure and public safety provided by the City of Escondido and other local jurisdictions (e.g. Public Works, Fire, Police, EMT)

• Hotel accommodations (to house the 1,000+ person event —including riders, staff and media)

• Meals (for the riders, staff and media) • Resident/business notifications and public outreach Hosting the Tour’s overall start will expose Escondido and local sponsors to worldwide media coverage and bring thousands of visitors to the City and surrounding areas. Based on data from previous overall start host cities, the economic impact is expected to be significant.

TEAM PRESENTATION GALA SPONSOR One Available at this Level

(May be shared and may include product) Investment: $75,000

The Team Presentation Gala Sponsor(s) will enjoy maximum exposure at this high end dinner event to be held at the California Center for the Arts, Escondido on Friday, May 10. The event will be attended by prominent industry figures, Tour VIPs, sponsors, host city officials, media and fans. Sponsor(s) will be featured in event advertisements and participant communications. Additional benefits (with more to be added): • Logo with hyperlink on the official AMGEN Tour of California Web site’s City

of Escondido Page. • Logo with hyperlink on official City of Escondido AMGEN page and listing on

Escondido AMGEN Facebook page • Logo placement at event (e.g. company description and logo in program, and

logo gobos and/or banners) • 20 tickets to the Gala • 5 AMGEN Michelob Ultra VIP Lounge passes • A 30 second commercial on Lifestyle Festival big screen • Public Address Announcements about your company from the announcer’s

stage on race day • Award presenter at Stage Finish • Listing in the official AMGEN Tour of California Guide • Company name on direct mail flyer in City utility bill and on flyer distributed in

key retail locations (e.g. bike shops, fitness clubs, Downtown businesses, etc.)

• 1 Robert Gesink autographed 2012 ATOC Leaders jersey • VIP experiences:

• Dine with the team (2 spots) • VIP car ride (1 spot in a follow car) • VIP Finish Line Experience (VIP hospitality pass, green room and

press conference access

MAJOR SPONSOR One available

Investment: $50,000

• Private VIP Tent • Your choice of local catering • Recognition on

www.amgen2013escondido.com • Listing in the official AMGEN Tour of

California Guide

VIP TENT SPONSOR One Available at this Level

(May be shared) Investment: $20,000

While there is just one VIP Tent sponsor opportunity, there are actually two VIP tents - the larger Michelob Ultra VIP Lounge, and a more intimate Local Hospitality Tent. This sponsor level allows your company to have potential brand presence in both. Benefits include (with more to be added): • Logo with hyperlink on the official AMGEN Tour of California Web site’s City

of Escondido page • Logo with hyperlink on official City of Escondido AMGEN page and listing on

Escondido AMGEN Facebook page • Logo placement or company name on official host city flyers and posters • Logo placement on official ATOC City “Thank you to Local Sponsors” banner

to be placed on race day • 1 half-page program ad in Official ATOC Guide • Logo placement in the tents (e.g. on table-top placards, banners (as

permitted by AEG) , programs and other handouts) • 5 Michelob Ultra VIP Lounge passes • 10 Local Hospitality Tent passes • 2 passes to the Team Presentation Gala • A 30 second commercial on Lifestyle Festival big screen • Public Address Announcements about your company from the announcer’s

stage on race day • Listing in the official AMGEN Tour of California Guide • Company name on direct mail flyer in City utility bill and on flyer distributed in

key retail locations (e.g. bike shops, fitness clubs, Downtown businesses, etc.)

• 1 autographed 2012 ATOC poster

“GRAND” SPONSOR One Available at this Level

Investment: $30,000 This elite sponsorship level offers the best opportunities to connect with race fans and followers.

Benefits include (with more to be added):

• 4 Michelob Ultra VIP Lounge passes • Award presenter at Stage Finish • A 30 second commercial on Lifestyle Festival big screen • Company mention in a tagged ATOC radio spot • Public address announcement about your company from the

announcer’s stage on race day • Logo with hyperlink on the official AMGEN Tour of California Web

site’s City of Escondido page • Logo with hyperlink on official City of Escondido AMGEN page and

listing on Escondido AMGEN Facebook page • Logo placement on official ATOC City “Thank you to Local Sponsors”

banner to be placed on race day • AMGEN Tour of California, Escondido logo usage • Listing in the official AMGEN Tour of California Guide • VIP car ride (1 spot in a follow car) • VIP Finish Line Experience (VIP hospitality pass, green room and press

conference access)

“BROADWAY” SPONSORS

Two Available at this Level Investment: $20,000

Benefits include (with more to be added): • 3 Michelob Ultra VIP Lounge passes • Award presenter at Stage Finish • A 30 second commercial on Lifestyle Festival big screen • Company mention in a tagged ATOC radio spot • Public address announcement about your company from the

announcer’s stage on race day • Logo with hyperlink on the official AMGEN Tour of California Web

site’s City of Escondido page • Logo with hyperlink on official City of Escondido AMGEN page and

listing on Escondido AMGEN Facebook page • Logo placement on official ATOC City “Thank you to Local

Sponsors” banner to be placed on race day • AMGEN Tour of California, Escondido logo usage • Listing in the official AMGEN Tour of California Guide • 1 2012 Team signed jersey

TEAM SPONSORS

Investment: $15,000

It’s almost like hosting a bunch of really fit foreign exchange students, except they’re not staying at your house and you’re not responsible for feeding their ravenous appetites, you’re just paying for it. The cost of this unique opportunity to host a team by providing food and lodging during their stay? That’s right: $15,000 per team. In addition to the benefits below, you may provide a special gift for the riders that will be waiting for them in their hotel rooms upon their arrival. Benefits include (with more to be added): • 4 Escondido LOC Hospitality Tent passes • 2 tickets to the Team Presentation Gala • Logo with hyperlink on the official AMGEN Tour of California Web site’s

City of Escondido page • Logo with hyperlink on official City of Escondido AMGEN page and

listing on Escondido AMGEN Facebook page • Logo placement on official ATOC City “Thank you to Local Sponsors”

banner to be placed on race day • AMGEN Tour of California, Escondido logo usage • Listing in the official AMGEN Tour of California Guide • Company listing on City utility bill stuffer

“MAPLE” SPONSORS

Three Available at this Level Investment: $10,000

Benefits include (with more to be added):

• 4 AMGEN Tour of California Hospitality Tent passes • 2 tickets to the Team Presentation Gala • Booth space at the Local Lifestyle Festival • Logo with hyperlink on the official AMGEN Tour of

California Web site’s City of Escondido page • Logo with hyperlink on official City of Escondido

AMGEN page and listing on Escondido AMGEN Facebook page

• Logo placement on official ATOC City “Thank you to Local Sponsors” banner to be placed on race day

• AMGEN Tour of California, Escondido logo usage • Listing in the official AMGEN Tour of California

Guide

“KALMIA” SPONSORS

Four Available at this Level Investment: $5,000

Benefits include (with more to be added):

• 4 Escondido LOC Hospitality Tent passes • Booth space at the Local Lifestyle Festival • Logo with hyperlink on the official AMGEN Tour of

California Web site’s City of Escondido page • Logo with hyperlink on official City of Escondido

AMGEN page and listing on Escondido AMGEN Facebook page

• Logo placement on official ATOC City “Thank you to Local Sponsors” banner to be placed on race day

• AMGEN Tour of California, Escondido logo usage • Listing in the official AMGEN Tour of California

Guide

“JUNIPER” SPONSORS Five Available at this Level

Investment: $1,000 Benefits include (with more to be added): • Booth space at the Lifestyle Festival • 2 Escondido LOC Hospitality Tent pass • Logo with hyperlink on official City of Escondido

AMGEN page and listing on Escondido AMGEN Facebook page

• Logo placement on official ATOC City “Thank you to Local Sponsors” banner to be placed on race day

• AMGEN Tour of California, Escondido logo usage

“SMALL BUSINESS” SPONSORS

Affordable for all businesses. Call for pricing (760) 839-4587

Benefits include (with more to be added):

• Logo with hyperlink on official City of Escondido AMGEN page and listing on Escondido AMGEN Facebook page

• Logo placement on official ATOC City “Thank you to Local Sponsors” banner to be placed on race day

• AMGEN Tour of California, Escondido logo usage

OTHER LOCAL SPONSORSHIP

OPPORTUNITIES Investment: $2,500

• Kids’ Zone – 1 available • Bike Valet – 3 available Benefits Include (with more to be added): • 2 Escondido LOC Hospitality Tent Passes • Logo with hyperlink on official City of Escondido

AMGEN page and listing on Escondido AMGEN Facebook page

• Logo placement on official ATOC City “Thank you to Local Sponsors” banner to be placed on race day

• AMGEN Tour of California, Escondido logo usage • Recognition from announcer’s stage • Logo banner placement at sponsored location (i.e.

Kids’ Zone, Bike Valet)

OTHER LOCAL SPONSORSHIP OPPORTUNITIES

(CONTINUED)

In-Kind Services • Special Event Equipment Rental (canopies, tables, chairs,

linens, etc.) • Catering and beverages • Audio/Visual Equipment • Entertainment • Printing and Advertising • Floral Bouquets and Décor • Port-a-potties • Etc.

Benefits Include: • Logo with hyperlink on official City of Escondido AMGEN

page and listing on Escondido AMGEN Facebook page • Logo placement on official ATOC City “Thank you to Local

Sponsors” banner to be placed on race day • AMGEN Tour of California, Escondido logo usage • Recognition from announcer’s stage • Sign placement at sponsored service location (i.e. “Catering

provided by ___.”)

SPECIAL EVENTS

The Escondido Local Organizing Committee welcomes community events organized

around the Tour. Please contact us if your company or non-profit would like to organize an event.

Example special event ideas include…

•Cycling Race - "Tour de Escondido" may or may not follow the same race circuit as the Tour, with prizes donated by local sponsors •Tour of California Foot Race/Run/Walk - May or may not follow the same course as the Tour. Non-competitive, family oriented and open to the public •Lifestyle Events – Fashion show featuring athletic apparel •Tour de Trike - Children's or adults’ tricycle ride/race •Safety Clinics in Schools - Local cycling club members visit schools and promote safety, local involvement and the Tour of California •Scavenger Hunts - Schools or youth organizations place clues along the Tour route •Entertainment – Live bands and performers along Tour route

Or tell us your idea – we will work with you!

You’re invited to take part in this one of a kind outreach opportunity.

Contact us today about becoming a

local AMGEN Tour of California sponsor:

Alfredo Velasco, Financial Development Chair Phone: (760) 484-7810

E-mail: alfredovelasco209@gmail.com

www.AMGEN2013Escondido.co