LOCAL SEO:WHAT IS IT,REASONS FOR IT,& STRATEGIESCreated By KriXis Consulting

WHAT IS LOCAL SEO?

Local SEO (Search Engine Optimization) is the process of optimizing your website to show up locally (depending on where the search is made) for targeted keywords or phrases on search engine results.

The image below depicts local SEO, which are the businesses listed accompanied with a red arrow on the map.

REASONS FOR LOCAL SEOMOBILE TRAFFIC

• More people are connected to the Internet now than ever because of devices such as smartphones.

• Smartphone search utilizes the built-in GPS systems, which in turn show local businesses based on the surrounding area.

• The image to the right shows local SEO’s effect on a mobile device.

REASONS FOR LOCAL SEOProfessional Appearance• Many people don’t understand SEO and

believe that being at the top of a Google search result is based on how good the business is.

Budget Friendly• Only 10% of businesses have claimed their

free Google local listing, many other free opportunities exist to boost local SEO.

REASONS FOR LOCAL SEO

LOCAL SEO STRATEGIES

We are going to touch on one free strategy to boost your local SEO on this SlideShare, however, if you want a

more in-depth guide to to local SEO strategies our blog post should be your next stop.

LOCAL SEO STRATEGIESDirectory Listing Strategy

1. Finding Listing Directories:1. MUST HAVE – Google places for business, Bing

places for business, Yahoo local listing, Yelp, Merchant Circle, Yellow Pages, Manta, City Search and Local.com

2. Click the link for a list of 100 business listing directories.

1. Proper Listing Submission:1. You need to ensure that all information is

identical across each listing. The information that each of these commonly share is NAPw (Business Name, Address, Phone and Website).

DO YOU WANT TO LEARN MORE?

Visit Our Local SEO Blog Post