Local search process:

1. Consumer specifies their desire location marked by a pin

2. A relevant miles radius is drawn

Drive time search:

Where’s possible to reach by car within 30 minutes of Waterloo Station, London

Tube search:

Where’s possible to reach by London Underground within 30 minutes of Waterloo Station, London

Train time search:

Where’s possible to reach by train within 30 minutes of Waterloo Station, London

50% of search results returned using miles radius are difficult to get by car & public transport.

Long distance results that are easily accessible are ignored.