As the world becomes more mobile, the Internet becomes more local. A Local Search strategy is a key factor in any hotel’s Search Engine Optimization (SEO) strategy. Local listings are essential to communicating to users and increasing your rank in local search on both the search engine results pages (SERPs) and Maps. HeBS Digital will help your property claim, optimize, and maintain your local listings.

After HeBS Digital claims your Local Listings on Google+ Local, Bing Maps and Yahoo Local, we will help you make your business known around the Local Community including in the Main Data Providers, Internet Yellow Pages, and on Local Directories. This will play a crucial role in your hotel’s local search rank.

Local Search Package: Two Options

Local Search & Listing Packages:

Local Search & Listings Optimization Package For new properties, rebranded properties, or for properties that have not done a local search package, we recommend the full optimization package to claim, optimize and update all search engine local directory listings (Google+ Local, Bing Local, Yahoo Local), the main data providers and the top local business directories. This will standardize your property’s information across all crucial touch points in the local listings system.

Local Search & Listings Optimization Ongoing Package: Follow-UpFor clients that have gone through the 12-months of the Local Search & Listings Optimization Package, we recommend a maintenance package for ongoing optimization and updates of the main search engine local directory listings (Google+ Local, Bing Local, Yahoo Local).

Local Listings Optimization Package: Branded PropertyFor branded properties whose search engine local directory listings (Google+ Local, Bing Local, Yahoo Local) are already claimed by the brands, we recommend this local listing optimization package to ensure that the property is listed on the main data providers and the top local business directories.

Local Search & Listings Optimization Package

Phone: 212.752.8186 E-mail: sales@hebsdigital.com Address: 1601 Broadway, 11th Floor, New York, NY 10019

A Little Background: Why is Local Search So Important? Local search has experienced an explosion of content in recent years and its influence is only becoming more concrete as Search Engines and Social Media continue to focus their efforts on Local integration. As the world becomes more mobile, the Internet becomes more local.

• By 2015, 30% of all search volume will have local intent (ComScore 2013)• The number of U.S. searchers using mobile phones grew 26 percent between March 2012 and December 2012 (ComScore, 2013)• 48% of U.S. mobile users accessed local content in December 2012 (Local Search 2013)• 61% of smartphone users make local searches from a device (Localeze/comScore 2012)• 49% of local searches are conducted without a specific business in mind

What are main data providers? Main data providers help search engines such as Google, Bing & Yahoo maintain accurate records. In addition to the information provided by the owners of the listings, search engines will rely on these data providers to verify and corroborate this information. This is the top reason that a business will see incorrect information on their listing even after updating it – it must also be updated in the main data providers. HeBS Digital checks all of these to ensure that your property’s information is standardized and accurate across all platforms.

Why is it so important to focus on local search? Google Carousel is yet another shuffle of the SERP. Sorted by the local search algorithm – which is separate than the organic search algorithm – these results are powered by Google+ Local. Only the carousel, paid ads, and Google Hotel Finder are above the fold, making it crucial for hotels to have a local presence.

Phone: 212.752.8186 E-mail: sales@hebsdigital.com Address: 1601 Broadway, 11th Floor, New York, NY 10019

Local Search & Listings Optimization Package