local presence management for restaurant chains by dac group
DESCRIPTION
We help restaurants and food-related chains appear comprehensively and accurately for local and relevant online searches on all devices such as mobile phones, tablets,desktops and GPS units, ensuring your customers and prospects have a flawless user experience until they enter your doors.TRANSCRIPT
Online Presence Management for
Restaurants
www.dacgroup.com
…when his phone rings. It’s his wife...
…when his phone rings. It’s his wife...
“Can you pick up lunch on the way home so we don’t have to cook?”
Adam wants to go somewhere new, so he
opens up his maps app and searches for “take out” close by…
…when his phone rings. It’s his wife...
“Can you pick up lunch on the way home so we don’t have to cook?”
…when his phone rings. It’s his wife...
“Can you pick up lunch on the way home so we don’t have to cook?”
Adam wants to go somewhere new, so he
opens up his maps app and searches for “take out” close by…
WILL YOU APPEAR?
How do you maintain consistent, accurate store information across a regional or national chain of stores?
How do you consistently rank high, for every store location, in unbranded local search results?
o Google Technologist Ed Parsons sites that 1 in 3 searches have local intent November, 2012
o Analysts predict that mobile will overtake PC for local search by 2015 April, 2012
67%
33% Google
Other
Over 4 Billion Monthly Local Searches
Get your information right…everywhere!
We have been in business for over 40 years and have been a full-service digital marketing solutions agency since 1997
Our heritage is in directional marketing and Yellow Pages advertising which has extended into the digital discipline of Local Listings Management and Presence Management
Unmatched ability to affect the accuracy and consistency of online listings through direct management of relevant search properties and strong relationships with data aggregators
◦ Direct management of properties such as Yelp, Foursquare, etc.
◦ Considered a top level authority by core data providers such as Acxiom, InfoGroup, Neustar/LocalEze and Nokia Navteq
Most comprehensive reporting platform in the industry for local listings
◦ We also have the ability to employ comprehensive reputation review and monitoring
Ability to clean up stray and duplicate listings
◦ These commonly arise as a result of locations opening and closing or through the acquisition of other businesses
Ability to handle “nested” locations
◦ Locations within a location such as in a mall or airport
No other agency can improve the accuracy, consistency, pervasiveness and rankings of your restaurant listings online like DAC Group
We are one of the top agencies in North America for listings management and our approach is entrusted by top-tier brands such as:
Client: National automotive franchise with 800+ locations & $250M in revenue
Challenge: Unmanaged listings, inconsistent information online, no central direction & poor local presence
Strategy: Client’s annual investment per location was $199. DAC Group applied our full Local Listings Management process
Results:
• clicks and direction requests doubled in 6 months (22K 46K)
• Incremental sales per location: $72,000
• Profit ROI delivered by this local search-based marketing initiative was 70:1
• Industry average for search-based marketing programs is 7:1, so DAC Group delivered 10x industry average results
Greg WellsDigital Marketing Specialist
Making our clients appear comprehensively and correctly is whatDAC Group does best. We have over 100,000 individual listingsunder management. We patiently and diligently wade through reamsof data, eliminating incorrect or out of date information whilepromoting the rich and relevant content to provide local businesseswith a highly accurate and visible presence within this criticalchannel. We don’t stop there.
We understand that as the channels converge online our efforts must multiply to keep our partners ahead of thecurve. SEO, mobile and social all play a part in our local listings management service; from building citations andreferences to bolster organic rankings in the local channel, through to robust local reputation managementprograms that focus on user ratings and reviews. We analyze and report on all the key performance indicatorsthrough our proprietary DiMITRI™ dashboard, drilling down to understand the performance at the individuallocation or rolling up to encompass a national or international footprint.
DAC Group www.dacgroup.comNew York | Chicago | Cleveland | Louisville | Rochester | Toronto | Montreal | Vancouver
