Local company Radio Harrow is a local charity radio station for Harrow, Middlesex, England, promoting health and wellbeing within the local community through its broadcasting and NHS befriending service. The charity launched in April 2015 after two local broadcasters; Radio Northwick Park and Harrow Community Radio came together. The two organisations had previously worked in partnership over a number of years in the lead up to the creation of Radio Harrow.Now combined, the new organisation has 150 volunteers, two state of the art studios, a production area, equipment to enable it to broadcast via the Internet and FM waveband and the ability to produce outside broadcasts from anywhere within the London Boroughs of Brent, Harrow and Ealing.

National companyBANG Radio (formerly known as Life FM) is a community radio station that was established in 2001 available to the UK. Genres include UK Hip Hop, RnB, Reggae, Dancehall, Soca, Afrobeat, Afro House, Grime, Dubstep, Garage/UKG.They have aims which include:Provide a high quality radio service, broadcasting on FM and on the Internet Provide opportunities for personal and professional development within the context of music and media for young peopleProvide a platform for (young) people and organisations to share information and express their opinions, talents and views Enhance civic participation and promote community cohesion by engaging communities and organisations in and through it’s broadcast.

Multinational companyGoogle Inc. is an American multinational technology company specializing in Internet-related services and products. These include online advertising technologies, search, cloud computing, and software.Google was founded by Larry Page and Sergey Brin on September 4, 1998 (17 years ago) while they were students at Stanford University. Together they own about 14 percent of its shares but control 56 percent of the stockholder voting power through supervoting stock.Its mission statement from the outset was "to organise the world's information and make it universally accessible and useful,“ and its unofficial slogan was "Don't be evil".

Horizontal Integration

Horizontal Integration is a Media Company's Ownership of several businesses of the same value. A Media Company can own a Magazine, Radio, Newspaper, Television and Books. Almost all Media companies have horizontal integration. It helps to create more money and makes the company more popular amongst readers.

Vertical Integration 

Vertical Integration is when a Media Company owns different business in the same chain of production and distribution. For example, a 20th Century Fox owns the studios in Hollywood, they also own the cinemas, the TV channels and the DVD rental shops. They own parts of chain so that they can make money from every part of it. 

Benefits and drawbacks of horizontal integrationIncreased profit margins and market share. Greater influence Agenda settings (people who set trends such as clothing)Rationalised operationsInstitutional synergies

Reduce choice and competitionPossible creation of monopoles and oligopolies Reduce media pluralityPossible bias over balance Control of informationReduced workforce

Google

This is an example of a vertical integration as Youtube is in a same field

Control over production Distribution and exhibition Greater synergiesIncreased profits

Unfair economic and political influence

Benefits and drawbacks of vertical integration