2015 Best Practices

ORLANDO TV

WFTV & WRDQ Key Initiatives

Key Initiatives:• Launched Fast Start 2015 for Transactional, New Business and Digital.

• DSD participates in each AE focus meeting to track funnel and activity with LSM.

• Selected as a market for the 2015 CMG Digital Talent Program.

• Hired shared Digital Strategist Matt Santamarina alongside Orlando Radio.

• Hiring 2nd Digital AE.

• Launched our “Local Solutions Roundtable” monthly digital training sessions

• Held 2nd CMG Orlando Local Solutions Client Event & Sales Drive

Key Initiatives Continued

• Google Local Solutions Orlando post event sales drive.

• Mid-Year A/E reviews- ‘15 review/’16 plan, Funnel evaluation, Account opportunities & Review identified upsell opportunities.

• 85% of sales team completed (optional) CMG Google Reseller Representative Exam.

• Launched and had winner in the Google New York City Q2/Q3 incentive.

• IAB DMSC Certified- Sara Linartas, Ashley Williams and Dan Prudhomme. Lisa Kain, Darleen Mahoney and Cheryl Smith are scheduled for the “Class of August 2015” window. Elissa Crooks is scheduled for the “September” window for the DAOC certification.

Key Initiatives Continued

• IAB Certification: 3 people in “Class of August” & 7 people in “Class of November”.

• Will launch “Business Growth Sales Drive” for New Business and Online with Ad Profit 2015.

• 3 New hires are participating in Local Solutions Academy.

• Will launch Native Advertising tentatively in Q4.

• Member of the CMS pilot program that selected End Play for TV.

• Member of the Local Solutions Acceleration Program (LSAP) pilot committee.

• Member of the Wide Orbit Digital HUB pilot committee.

CMG Digital Talent Program

2015 WFTV Fast Start Campaign

Local Solutions Orlando Collaboration

o Google Local Solutions Client Seminars-2014 & 2015

Digital Strategist-Shared CMG Orlando Resource

$200,000+ in new online revenue.

$400,000+ in saved and retained online revenue.

$100,000+ upsold given analysis and reporting.

Google New York City Incentive

o Orlando TV Winner- Chelsy Barwick

Digital Escape Contest

o Orlando TV Winners: Tanya Babinski, Lisa Kain and Billy Charles

2nd Half of ‘15 into ‘16• Wide Orbit Launch – 8/31/15

• IAB Certification- Class of August & Class of November

• New Business Growth Roundtable – 9/16/15

• Onboarding and Dashboard expansion post pilots launch- 10/1/15

• GM iMR Program Target Focus post July kickoff

• Automotive, Healthcare & Home Services New Business/Digital for TV- 12/15

• Google Training & Orlando Client Seminar- Q1 2016

• Local Solutions Roundtable Topics 2015-16

• Local Solutions Acceleration Program/Orlando Marketing- 2016

• Orlando TV Client Events- 2016

Thank You!