www.loc8ermobile.com

‣Stay connected with your kids using Loc8er:Mobile

INTRODUCTION

The ultimate secure mobile phone wristwatch for kids aged 5+, with GPS – and it’s all controlled by your smart phone.

HOW IT WORKS

‣Download App & connect to your child’s device

‣Manage pre-set call list‣Set call time limits

‣Set parameters around local areas

‣Monitor walk home from school in real time

‣Set alerts in cases of emergency

‣Activate and deactivate alerts to suit

‣Strap security‣Optional 24 hour

response centre

WHERE WE ARE NOW

Loc8er:Mobile will launch in 2015‣We will build up to over 40,000 users over the next 2 years

At the moment we're looking for equity funding of £275k:‣Helping us to modernise the design and technology, and transfer to manufacturing and market launch

‣Investment in 2 tranches with co-investment

DRIVERS

ChildrenParents

64% of parents think the world is a more dangerous place now than when they were growing up**based on information from our extensive MORI research

‣5 - 9 years old‣Pushing for more

independence‣Want more

freedom their parents

‣More worry over child safety

‣Tendency to be over protective

‣Want to stay in contact while they are apart

‣Press coverage of missing children perpetuates fear

COMPETITION

‣ Easily lost or stolen‣ Unwanted

communication‣ Uncontrolled Expense‣ No emergency location

‣ No voice communication‣ No benefit to the child

‣ No voice communication‣ Only works in close

proximity‣ No benefit to the child

MOBILE PHONES GPS TRACKERS RADIO MONITORS

BUSINESS MODEL

RRP £99.99

Web Sales: £149.99Channel Sales £50.00

MNORetailers

MARKET RESEARCH

‣ As well as extremely thorough MORI Research, focus groups delivered insight

MARKET RESEARCH

‣51% likely or very likely to use (parents of 6-9 year olds)

MARKET RESEARCH

£149.99 + £9.99/month

£99.99 + £9.99/month

Free + £9.99/month 18 month contract

‣20% likely or very likely to buy for £99 + £9.99/month

POTENTIAL‣There is a large UK market opportunity

‣At £99.99 there are a 500,000 people likely or very likely to buy‣100,000+ new potential buyers each year

‣Crucial insights on selling the product‣£149 vs. £99 doesn’t make a big difference. ‣£Free doubles the market to 1m+

‣Unit Sales Projections

Year Direct Retail & Network

Total

Year 2 628 8,550 9,178

Year 3 2,028 29,100 31,128

Year 4 3,468 50,700 54,168

GO TO MARKET PLAN

Year 1: Prepare •Build on Relationships•Customer Trials•Pilot Schemes MNO•Build Awareness

Year 2: Execute •Product Launch•Direct Web Sales•Pilot Schemes Retail•Sign Deals Year 3•Global Markets

Year 3: Grow •Premium Launch•Retail Sales Ramp Up• International partnerships•Second Generation Product

FINANCIAL PROJECTIONS

Year 1 Year 2 Year 3 Year 4

£‘000 £‘000 £‘000 £‘000

Revenues

Device Sales

- 700 1,814 2,356

Service Sales

- 400 2,907 7,707

Total Sales

- 1,100 4,722 10,064

Gross Profit

- 454 2,186 4,357

Gross Margins

0% 41% 46% 43%

Operating Profits

(223) 2 1,551 3,619

R&D Spend (Capitalised)

237 15 10 -

Year End Cash Position

61 206 2,030 5,938

EXIT OPPORTUNITIES

‣We plan to build a profitable, cash generative business‣Dividend payments‣Attractive to a financial buyer

‣Network Operators‣Building strategic relationships from the start

‣“Virtual” model is an excellent fit with network operators

‣Other Potential Interest‣Mobile handset manufacturers‣Childcare or Toy brands‣Security or Care companies

THE TEAM

Victoria O’Donoghue (Founder, CEO)‣ 15 years experience working in sales and marketing

Dean Corrigan (Founder, Inventor)‣ Founder and Inventor of Loc8er

Arthur Woode (Sales & Partnerships)‣ Over 20 years experience in mobile telecommunications

Robert Duncan (Guidance)‣ Over 30 years experience in telecommunications

Victoria O’Donoghue (Founder, CEO)‣ 15 years experience working in sales and marketing

FUNDING LOC8ER:MOBILE

‣So Far‣We have raised £600k through investors and also investment from founders ‣Granted patents in the UK, China and Hong Kong ‣Proof-of-concept prototypes‣High Growth Start-up Unit support‣Retailers and MNOs waiting to trial

‣Plan‣Form a new company with a new brand‣Refine product & service‣Recruit CEO & CFO

‣Launch 2015

SUMMARY

‣Loc8er increases child safety and gives parents peace of mind. ‣We have the hardest working team in marketing, sales and industry expertise who WILL NOT STOP until Loc8er:Mobile is on the market

● Currently looking for equity investment of £275k to help support the business over the first 2 years of trading

● Modernise product and technology● Redefine service● Rebrand

LINKS

Visit www.loc8ermobile.com for further information

➔ Watch the product demo CLICK HERE

➔ Watch the outtakes reel CLICK HERE

www.loc8ermobile.com