Tipping point between virtual and physical worlds,

NFC works

Leverage digital proximity ecosystems

François Lecomte-VagniezLOBARY

+33 6 81 49 44 94 flecomte@lobary.com

www. lobary.com

@lobary

September 25th, 2013

© Lobary 2013

2© Lobary 2013. Tipping points between virtual and physical worlds, NFC works.

Smartphone’s customer centric relations

Deliver

the promiseLeverage

social impacts

Catch the

winning instant

Get attention

3© Lobary 2013. Tipping points between virtual and physical worlds, NFC works.

Smartphone’s ecosystems challenges

Cross-Channel

Check-inBig Data

Crowdsourcing

Cloud

m-Wallet

Browser

4© Lobary 2013. Tipping points between virtual and physical worlds, NFC works.

Omni-channel means « Constant Service »

ShoppingeCommerce

5© Lobary 2013. Tipping points between virtual and physical worlds, NFC works.

Brand/Merchant/SP coexistence on device

• Deliver instant value

– Anytime

– Anywhere

– Any device

• Perform transactions

– Remotely or physically around

– Quickly and positively

– In confidence

• Simplify shares

– Local social communities

– Customer’s feebacks

– Device appearing

Provide « seamless » interactions

initiated by the user itself !

6© Lobary 2013. Tipping points between virtual and physical worlds, NFC works.

Some technologies for mobile interactions

Interaction Geoloc (LBS) Bluetooth QR Code NFC

Information

On demand

(Tag read)

Yes

Apps based

Yes

Apps based

Yes

Reader required

Yes

Native gesture

Secured

Transactions

(Card emul.)

No Not standardized Yes

Private

transactions,

loyalty and

ticketing

Yes

Private and EMV

transactions,

loyalty, tickets,

access…

Appearing

(peer-2-peer)

No Yes

with configuration

No

Impossible

Yes

Native gesture

Availability

on smartphones

Almost all Almost all

On version 2 or 3

Almost all Most Android

Limits ‐ Apps based

‐ Intrusive

‐ Intrusive

‐ Unsecured ?

‐ iBeacon only ?

‐ Proprietary

Ecosystems

- Customer

awareness

- Not Apple…

7© Lobary 2013. Tipping points between virtual and physical worlds, NFC works.

NFC & QR mixed for seamless experiences

• Customer awareness

– How does it work ?

– Can I trust this ?

• Marketing messages

– Where is the interaction point ?

– Why would I do this ?

• Solution’s ergonomy

– Is this page easy to use ?

– Can I easily enter data requested ?

– Where do I store my advantages ? Could I pay safely ?

• In-Shop transaction

– Where are my advantages valid ?

– How do I use my coupons / prepaid vouchers at POS ?

– How can I share this experience with my friends ?

8© Lobary 2013. Tipping points between virtual and physical worlds, NFC works.

EMV

Scheme Online/Offline

transaction

Online

transaction

Online

platform

NFC & QR in synergies for mobile payment

AcquiringIssuingWALLETS m-POS

9© Lobary 2013. Tipping points between virtual and physical worlds, NFC works.

5 areas to leverage digital proximity experience

1. in-Shop interactions

– Product/Service information

– Application loading

– WiFi connection

2. Local campaign

– OOH marketing campaign

– Drive-2-Store

– Gaming / instant wins

3. Dematerialized advantages

– Paper coupons to digital

– Prepaid vouchers

– EMV contactless compliance

4. Ecosystems at work

– Digital cities

– Bank mobile wallets

– MNO’s solutions

– Others… Passbook, GW, etc.

5. Social relations leveraged

– Social Check-in

– Facebook Like

– Customer instant feedback

10© Lobary 2013. Tipping points between virtual and physical worlds, NFC works.

NFC works… non exclusively !

• Instant value delivery + omni-channel relation are the goals

– “More choice, here and now.”

– “Best deals, my way.”

– “Easy transaction, all channels and in confidence.”

– “Social impacts, in continuous.”

• The end-user decides for preferred interactions…

– Convenience, ease for use, confidence, familiar, local ecosystems friendly…

Pull mode = NFC / QR Code - or LBS within Apps

Push mode = Alerts, SMS – eg. Bluetooth (Apple iBeacon).

– NFC to be enabled in almost 80% smartphones (Android, Microsoft)…

• NFC is a strong enabler for seamless successful experiences

– Why not trying ?

Thank you

François Lecomte-VagniezLOBARY SARL

+33.6.81.49.44.94 flecomte@lobary.com

www. lobary.com

@lobary

12© Lobary 2013. Tipping points between virtual and physical worlds, NFC works.

• Lobary value proposal

Improving customer’s mobile experience : infos/promotions, in-shop, coupons/payments, gaming, social check-in...

Leveraging digital proximity ecosystems for your business.

• Digital Proximity value delivered smartly

1. Tune your vision

Prospective, market opportunities, use-cases.

2. Set-up your strategy to go

Go-to-Market, business case, turn-key solutions, ROI’s.

3. Run into ecosystems

Quick-wins, local opportunities, partnership work.

Leverage digital proximity ecosystems