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The $35 nillian clothtng retatlerhas saturated the Norwegian market.

Next <top. Mall af America

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News, ldeas & Trends in Br ief ]

has sokl ncrrly 50 stations in Portlancl'snrctnrpolitiur arca to thc likcs of Intcl anclNil<c, ancl thc nrotor ancl courpoucutr-nanufhctu rer Sirnknlnrotive, r,r,hichr.nrrkes parts firr Arcir.noto. Others irremore establishecl bnsinesses, like the50-ycar-old AnrFor lllcctronics, whicl'rbcgan sclling its rviring systcnrs to thc

I-^AUNCHElectric Paradise?

Six months after N,'[ark Frohnmayer ancll-ris co-firurrclers solcl their vicleo gameclevelopir.rg company, (iarage(iirr.nes, toIA( I firr $50 million in 2007 , Frohlr-r-nayer lirunchcd a ncu, busincss: an clcc-tlic-car nranufacturcr callcd Arcir.nclto.

'l'l-rat rnay not souncl like the mostobvious career shift, but, givenFrol t r t t t t i tyer 's loei t t ior t . i t r r r ight l r r 'a snrart onc. l lasccl in I ')ugcnc, Oregon,Arcirrroto is P11'1 , t1 , gnrwirrgcor"rccntration of 27 electric-cari.rncl component compirnics al<lr-rgthc I l0-mi lc- l< lns corr ic lor tk)nrPortlancl to liugcnc.

Will Arcinroto's l)ulse Ii l ' , a tear-shapccl tl.rrcc-whcclcr, apprcirl to cirrbuycrs? Frohnuraycr l isLrrcs thcrc is nobcttcr place to firrcl out than in Portlanclitsclf. "l)urtlancl has l-racl somc of t lrcearlicst, urost cnthusiastic lcaclershipirroLr ncl clcc tric vch icl cs," says ( )l.rclscaScxton, an alterrrativc-hrel expert.'Ancl the ir.rclustry tcnds to alignwith where the n'rarket is."

Most of tl-rese colnpanies are start-Llps,inclucling thc charging-statior.r nranufnc-turcr Shorcpowcr'li:chnologics, which

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EV NationPortland, 0regon, isn't the only place wtth innovative electnccar slart ups. Here are some olher promisinq reqions:

LoSANGELES ( 1

Coda Automot ive'sfour-door wi l l go onsale th is year for$45,000. ACPropuls ion l icensed Oits drive system toTesla and to BMW

> BOSTONBoston-Power is aleader in cut t ing-edgel i th ium-ion batteryf^-h^^l^^. ,

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Systems, whoseh:t tor io< rro r rcad hv

Navistar and others.

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*-- ]ANDERSON, INDIANA BrightAutomot ive, wi th backing fromOeneral Motors. is developing aplrg-rn hybr id var fo ' use by { leets.

EV urarl<et two ycars ago. Mcanwhilc,Nissan, Navistrrr, ljorcl, ancl Mitsubishihavc choscn Purtlancl to tcst-markcttl.re ir clcctric vchiclcs.

' l 'hcrc arc goocl rcasons an clcctriccar inclustry is tal<ing holcl in anrlarouucl Portlancl. l" irst, thcrc is plcnty

CONTINUED ON THE NEXT PAGE +

Never look over your shoulderI t 's a cut throat wor ld, so you had better keep an eye on the compet i t ion. Right? Wrong, wr i tes venturecapitalist Fred Wilson (avc.com). The smart strategy, he says, is to do your best and forget about the rest.

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FEBRUARY 20T T

Highway Ready Arcimoto's Pulse LT has a top speed of 65 mph

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Sage solutions worl< l i l<e you do[o the needs of small and medir-need powerFully simple accountthal make the mosl of every cHR modules Lhat cover payrolt tSage has your answer. l l 's the !transForm business through betthat 's helping 6.1 mi l l ion businr

Download your Sage Toolkib toin your company. VisiL sagetoo

O 201 0 Saie Softwafe ic. Ai l I ght5.e5erv.rd Sal le. Imerl ionf ! l lefe n i re r ! t l ls iered l r ; rdert ; r r rJ of l rad-"

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of local demand. The city had

the most hybrid vehicles per

capita in the country in 2008

and 2009, according to auto-motive researcher R. L. Polk &

Co. American City Business

Journals ranks Portland thegreenest city in the country,and its compact 145 squaremiles make Portland easy tonavigate in an electric vehiclewith limited range.

\{4rat's more, Intel andother local tech companies,together with a once-boomingmotor-coach industry, Providea wealth of high-tech andmanufacturing talent. Thenthere is the impending rollout

of 1,100 charging stations,funded by the U.S. DePart-ment of Energy, as well asstatewide tax incentives forelectric-vehicle purchases.

Arcimoto intends to startselling its Pulse later this year.

With its slender shape, thediminutive Pulse is the antith-esis of a hulking SUV and anatural, Frohnmayer hoPes,for progressive Oregon urban-ites. Because it has only threewheels, the Pulse is classifiedas a motorcycle, but it hasregular car seats and a carlike,instrument-rich dashboard.Frohnmayer is betting thePulse will appeal to commut-ers, because it can travel at

highway speeds and has arange of up to 160 miles.A sweetener is the Pulse'sexpected price tag of $ 1 7,500,

less than half the price of a

CheryVolt.In Portland proper,

Michael Czysz's I 2-employeecompany, MotoCzysz, is busYmaking an integrated electricdrive system called the Digital

Drive. Czysz started his com-pany five years ago as a manu-

24 tNc. FEBRUARY20I1

facturer of high-performancemotorcycles, but he turned to

building electric drive systemstlvo years ago, first for motor-

rycles and now for cars.MotoCzysz's drive system,which will be available by the

second quarter oi this year' is

a fully integrated system that

includes the motor, inverter,

cooling system, oil pump,

and virtually all otheressential components.

The Digital Drive hasreceived rave reviews from the

industry press, and CzYsz saYshe is in talks about selling it to

companies in the U.S., faPan'and India. "I think Portland is

the perfect environment for

us," he says. "It's comPetitiveon the manufacturing side. It's

competitive on the technologYside, and it's a leader on the

environmental side."-IssieLapowslq

Jessica Jackley,r : i the micrcle ndKiv;.*rg, hasFcL;nder, a crowdsi i* that h* lPsIJr . - r : f i tc t rdy. "As

I n*al izer j thet i t was verY di f f iepcr$on io inv*si in busineEsesJackiev savs.. " .Frederick51. Ur ' , r : t b l r lL ' i r , l i r i lS k,r t l -c

Tempr, h is C;r ibbean teiCar ibL:e an at t i tudc is al l abouland appret iat ing l i ie,"say* Mnrt*n, whoEel i fesly le channel ,based rn Newark, l " lew

"J*rsey, iE avai labl t onnrcre lhan ?5 f , l r ib-bean is lands. " l wanlto brrng lhai tn thewcrld."^".Matt Maloneyand Mike Evans,faundurs of 0rubl" luh,a We b se rvice forordering lakeoui,re cent ly laiEcd $i ' lmi l l ion from VC frrrr tHcrrchrnark Cal , i la l "Rel lau

gaod at cnoking, bui lheY'rc

technnloqy," says MalnneY,tne mOney to

ol c i t ies l f re s i lePaula Abdul hasAudit ionBnothfor submit l ingt0 caslrnq dTV shows andSinqinq leqend

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Pat'sWorldPat Boone has sold / '5nr i l l ion records. He is alsoan auihr:r, phi lanthroPisi,and enirepreneur- Here'sa sampling of his ventures

Lamb & Lion Records:ln t l re 1970s, Boone'sChrist ian record labelproduced albums bYlhe Pat Boone Farni lYand such rock bandsas DeGarmo & Key.

The Gold Label t Gold caiers BooNE

to older s ingers, including" jack Jones; RogerWil l iams, Pianist i r : thePresidents; and Boone'sdauEhter, Debhy Boone.

ZeroPollutionMotors:Boone isa paftnsf

ln ihe U.5. l icensee ofthis Frenclr maker ofcompressed -a ir- poweredcars. He has been lobbY-ing U.5- mayors to buy thecars for governrnent use-

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