lml- achu alumkal

8/2/2019 LML- achu alumkal

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Achu James

P11104


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In 1999 an agreement was signed with DaliemMotor Company of South Korea and enters the

motorcycle market with Adreno and Energy.

In 2006 strike forces shut down the Kanpur plant and

hence it had stopped national wide sales.

2007-work resumes , but only LML NV is produced

for the export market.

Re-entered the market with the model Select in2011.


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Key People

Mr. Deepak Singhania- Executive Chairman and M.D

Anurag Kumar Singhania-Whole Time Director.

K.C. Agarwal- Director and Company Secretary.


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Current Status

Re-enter the market with the model Select 4.

Currently focusing on northern and eastern markets.

Adopting phased growth strategy.(production

limited to 7000 units a year)

Have a strength of 700 employees.

Currently there are 340 dealers in northern and

eastern market.(majority in urban area)

Exporting vehicles to around 35 countries.

Follows a hub & spoke system in marketing.


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Future Plans

Plans to enter southern market by 2013

Plans to retain 10% market share in motorcyclemarket and 20% in scooter market,

Launch Indias first 200 cc geared scooter and re-

launch LML Freedom , its best selling motorcycle. Through sub dealers LML plan to expand its

dealership network to semi-urban and rural markets.

Focus on export motorcycles to 12 countries .

Selling spare parts online. Setting up training schools in Mumbai, Culcutta,

Bangaluru, Kanpur and Noida.


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Thank You


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lml- achu alumkal

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