LUMS Marketing Colloquium 2015 Event Agenda

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LUMS Marketing Colloquium 2015

Event Agenda

Day 1: 11th April 2015 0830 - 0930 Registration of participants at Registration Desk Venue: SDSB building LUMS 10:00 10:30 Opening Ceremony - Venue: Auditorium B3 SDSB building

Recitation of Holy Quran Dr. Sohail Naqvi Vice Chancellor LUMS Dr. Ehsan ul Haq Dean SDSB Mr. Shahzeb Hasan President LMEC

10:30 11:15 Guest Speaker Session Role of Agency in Building a Brand

Mr. Ali Zaidi, Client Director - BBDO

11:15 11:45 Competitions Workshop & Guidelines

11:45 12:30 Guest Speaker Session Agency Vs. Brand Debate Mr. Amer Sarfaraz CEO Bramerz Mr. Asim Naqvi CEO Ogilvy & Mather Mr. Sheraz Khan - Head of John Player Gold Lead, Asia-Pacific

13:00 14:30 Networking Lunch and Prayer Break - Venue: Executive Dining Center 14:30 17:00 OLOR Brand Plan Round 1 Venue: - SDSB 101, SDSB 102, SDSB 105 & SDSB 106

OLOR Brand Wars Round 1 Venue: SDSB 201, SDSB 204 & SDSB 205

1900 - 2100 Entertainment Night: Fareed Ayaz Qawalli Night Venue: Central Courtyard, Academic Block

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Day 2: 12th April 2015

10:30 11:00 Announcement of Results Round 1 Venue: B-3, SDSB Basement 11:00 11:30 Guest Speaker Session RedDOT Marketing Agency

Mr. Rashid Mughal CEO RedDot 11:30- 14:00 Ad Effect Competition Venue: B3, SDSB Basement OLOR Brand Plan Round 2 Venue: B1, SDSB Basement OLOR Brand Wars Round 2 Venue: SDSB 204 - 14:00 15:00 Networking Lunch & Prayer Break 1530 1600 Guest Speaker Session Olor, DHS International

GM DHS International Brand Manager, DHS International

17:00 18:30 Announcement of results and Presidents Speech & Closing Words