lmatech2014 - leveraging "big data" to drive law firm business development: long-term...
DESCRIPTION
Debra Baker, Founder, Law Leaders Lab The strategic question that drives law firms today should not be, “How can we bill more hours?” but, “How can we deliver better outcomes to our clients?” The answer lies in using the unique data inside every law firm that most lawyers ignore. Many technology companies have mastered the art of using Big Data to create compelling insights and to better define their products and services to respond to that knowledge. Law firms have barely scratched the surface. Done right, law firms can draw upon the knowledge-based data inside their firms to clearly differentiate themselves from competitors AND create an accumulative advantage that gives clients a reason to keep coming back. This session will provide both a 10,000 foot view of the opportunity and a real-life case study with the goal of getting participants to rethink the way they currently create insights and provide practical steps for using data to change the way clients think about the work their lawyers do. Drawing on examples from inside and outside of the legal industry, this program will show marketers how to leverage internal knowledge and data that exists inside your firm to build insights that clearly define the business outcomes clients can expect from working with your firm and to create more compelling and valuable content-based marketing programs that will drive clients to you.TRANSCRIPT
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Big Data and Knowledge Work
Presented by Debra Baker, CEO, Law Leaders Lab
Leveraging “big data” to drive law firm business development: Long-term opportunities, short-term applications
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Strategy = Differentiation
The Future of Law Firm Marketing
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3Copyright 2014. All rights reserved.
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4Copyright 2014 Law Leaders Lab. All rights reserved.
SOURCE: Harvard Business Review
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9Copyright 2014 Law Leaders Lab. All rights reserved.
Begin with the End: The Law Leaders ApproachOpportunity
Mapping
Decision-maker profiles
Pain point-solution analysis
Message Platform
Differentiation Strategies
Client Intelligence
Business & Technology Processes
Outcome-focused Service Packages
Services Niches
Business Case
“Why should
clients hire you over
anyone else who does
what you do at the same
price.”
4-Point Performance
Plan
Business Development
Client Relationship Management
Awareness and Credibility
Accumulative Advantage
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For more information:[email protected] 619-501-7909