livret mit 2017-2018 - pantheon-sorbonne university · choay, françoise, 1992, l’allégorie du...

Université Paris 1 Panthéon-Sorbonne 12, place du Panthéon 75231 Paris Cedex 05 – Tel.: +33 (0)1 44 07 80 00 – www.univ-paris1.fr

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IREST Institute of Research and Higher Education in Tourism

MENU DES COURS

Management of International Tourism

Master 2 MIT

Responsable pédagogique

Linda Boukhris

Année Universitaire 2017-2018


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MODULES: USEFUL INFORMATION

Module timetables must be checked on the URBA online schedule:

o https://irest.urbaonline.com/ o There are no classes on the days marked in grey because IREST students will be on a

professional placement or an apprenticeship scheme. o There are classes on all other days. o Timetables are updated throughout the semester. o Please check URBA regularly for timetable/room changes. o Students must attend classes from day one. o For classroom locations, please refer to page 16 of this booklet.


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TABLEAU RECAPITULATIF DES MODALITES DE CONTROLE

SEMESTER 3 HOURS ECTS PROFESSOR MC

UE n° 1: CULTURAL and NATURAL HERITAGE and INTERNATIONAL TOURISM 77 8

Tourism management of World Heritage (WH) sites 20 2 UNITWIN CC

World Heritage (WH): Concepts, conventions and methods 15 2 Marielle Richon

(UNESCO) CC

Management of cultural projects 12 1,5 Jean-Michel Tobelem CC

Earned income, sponsorship, foundations, and philanthropy 15 1 Jean-Michel Tobelem CT (2h)

Organization and development of museum institutions 15 1,5 Jean-Michel Tobelem

(10h) / Fabrice Thuriot (5h) CT (2h)

UE n°2: INTERNATIONAL TOURISM AND ATTRACTIVENESS OF TOURISM DESTINATIONS 75 8

Strategies of tourist destinations 15 2 Linda Boukhris CT (1h30)

Tourism from a European perspective 15 1,5 Eric Philippart/ Alice

JUDE CC

Tourism in the Mediterranean region 15 1,5 TSARTAS CC

International cooperation policies 15 1,5 Jane STACEY CC

International Tourism and poverty reduction 15 1,5 Fréderic Thomas CC

UE n° 3: HOTEL INVESTMENTS and DEVELOPMENT STRATEGIES 45 5

Financement des entreprises hôtelières 15 2 Jean-Pierre Simonnet TBC

Intermédiation et e-tourisme 15 1 Gilles Reveillon TBC

Anglo-American public and private international tourism law 15 2 Phil Cameron CC

UE n° 4: GOBAL METROPOLISES and INTERNATIONAL TOURISM 45 5

City branding, tourism and the production of space 10 1 Linda Boukhris CC

Metropolization, Globalization and Tourism 20 2 Johann Novy TBC

Tourism attractiveness policies 15 2 Fréderic Thomas CT (2h)

UE n° 5: FOREIGN LANGUAGES 36 4

French as a foreign language 18 2

CC

French as a foreign language - advanced 18 2

CC

TOTAL 291 30


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SEMESTER 4 HOURS ECTS PROFESSOR

UE n° 1: Master thesis

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UE n° 2: Internship

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SEMESTER 3 UE 1 : CULTURAL and

NATURAL HERITAGE and

INTERNATIONAL TOURISM

77 45 45 8

Tourism management of World Heritage

(WH) sites

HOURS CM TD HETD ECTS PROFESSOR

20 10 10 2 UNITWIN

OBJECTIF DU COURS / CONTENT This module is one of the modules offered within the framework of the UNESCO Chair and the UNITWIN-UNESCO Network “Culture, Tourism, Development”. External speakers include university lecturers from the UNITWIN-UNESCO network, experts from the UNESCO World Heritage Centre, managers of Heritage and World Heritage networks and representatives from the World Heritage Council bodies. The module has been designed in line with the common standards shared by universities in the UNITWIN-UNESCO network. It aims to provide students with a toolkit that will enable them to identify current issues in the domain of heritage and more particularly its tourism management.

Lorenzo CANTONI

USI – Università della Svizzera italiana

(Lugano, Switzerland). UNESCO chair in ICT to

develop and promote sustainable tourism in World Heritage Sites

ICTs, Sustainable Tourism, & Heritage.

A map and two cases.

5 décembre 13h-16h

Bernard MOIZO

GRED (Gouvernance, Risque, Environnement, Développement), UMR

IRD/Université Paul Valéry Montpellier

Titre à venir 11 décembre 14h-16h

Marielle RICHON UNESCO World Heritage,

a Planet in the Galaxy of Heritage Conventions

8 janvier 15h-18h

Aurélie CONDEVAUX

Université Paris 1 Panthéon-Sorbonne,

Communities and World Heritage sites : case studies from the Pacific

5 décembre 9h-12h


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World Heritage (WH): Concepts, conventions and

methods


15 7,5 7,5 2 Marielle Richon (UNESCO)

CONTENT This module critically questions the scope of the notion of World Heritage and its evolution over the last four decades. It examines the founding texts (1972 UNESCO World Heritage Convention, UNESCO Convention for the Safeguarding of immaterial heritage [2003]), the declarations (Budapest Declaration on the Global Strategy for the World Heritage List that is representative, balanced and credible), the documents (Nara Document on Authenticity), the recommendations (Recommendation on the Historic Urban Landscape) and the directives (Directions for the inscription of specific types of property on the Heritage List, such as cultural landscapes, historic cities and city centres, heritage channels, heritage routes). The module also addresses the ICOMOS Charters and, in particular, the Venice Charter and the Burra Charter for the conservation of heritage sites and properties of cultural value. The module will examine the process of inscription on the World Heritage List (Chloé Camp de Montauzon) and look at the actors involved in the World Heritage inscription process, the nature of the properties inscribed on the UNESCO World Heritage List and their thematic, spatial and geographical evolution. Finally, the module will use a case study to focus on certain World Heritage Site categories, for example, sites linked to slavery and painful memories or to vine and wine. BIBLIOGRAPHY Bourdeau Laurent, Gravari-Barbas Maria, Robinson Laurent, 2015. World Heritage. Tourism and Identity, Ashgate. Cahier du patrimoine mondial n° 6, 7, 9, 13, 20, 23, 25, 26, 27. Choay, Françoise, 1992, L’allégorie du patrimoine, Paris : Editions du Seuil. 2009, Le patrimoine en questions, Paris : Editions du Seuil. Di Giovine, Michael, 2008. The Heritage-scape: UNESCO, World Heritage, and Tourism, Lexington Books. Labadi Sophia, 2013. UNESCO, Cultural Heritage and outstanding Universal Value. Value-based analyses of the World Heritage and Intangible Cultural Heritage Conventions, Altamira Press. Galla Amareswar, 2002. World Heritage. Benefits beyond Borders, Cambridge University Press. Riegl, Alois, 2003, Le culte moderne des monuments, Paris : L’Harmattan.

EIREST-IREST 18 décembre 13h30-15h30

SEMINAIRE CHAIRE UNESCO

Chaire UNESCO Culture, Tourisme,

Développement ; Centre du Patrimoine Mondial

de l’UNESCO, Association des Biens français du patrimoine

Mondial

Tourisme et technologies de l'information dans les sites du

Patrimoine mondial

6 décembre


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Management of cultural projects


15 7,5 7,5 18,75 1,5 Jean-Michel TOBELEM

CONTENT

We will identify key factors for the success or failure of cultural projects.

ADVISED READINGS

Jean-Luc Michaud, Guy Barrey, 2012, Acteurs et institutions du tourisme (De Boeck)

Montage de projets touristiques - Les clés d'une bonne conduite de projet - décembre 2010 (Atout France, Caisse des dépôts et consignations).

EVALUATION

Powerpoint presentation about the creation or the development of a cultural, touristic or leisure site.

Earned income, sponsorship,

foundations, and philanthropy


15 7,5 7,5 20 1 Jean-Michel TOBELEM

CONTENT

This module will identify the current conditions and opportunities for change in the financing of cultural sites: entrance fees, other sources of earned income (bookshop, restaurant…), visitor relationship management, fundraising, endowment funds, philanthropy, and crowdfunding. We will therefore look at various ways to finance cultural sites (museums, monuments, archeological sites, interpretation centers…).

PROGRAM

Le financement des musées et du patrimoine ; La politique tarifaire ; Les ressources propres (boutique, cafétéria, location d’espace, autres ressources) ; Le mécénat et le parrainage ; La philanthropie ; Fondations et fonds de dotation ; Le crowdfunding ; La collecte de fonds

BIBLIOGRAPHY

Barrère, Christian, Barthélemy, Denis, Nieddu, Martino et Vivien, Franck-Dominique (dir.), 2004, Réinventer le patrimoine. De la culture à l’économie, une nouvelle pensée du patrimoine ? L’Harmattan, Paris. Benhamou, Françoise, 2012, Économie du patrimoine culturel, La découverte, Paris. Farchy, Joëlle et Sagot-Duvauroux, Dominique, 1994, Économie des politiques culturelles, PUF, Paris. Greffe, Xavier, 2003, La valorisation économique du patrimoine, La Documentation française, Paris. La culture mise à prix. La tarification dans les sites culturels (dir. J.-M. Tobelem), 2005, L’Harmattan, Paris. Patin, Valéry, 2005, Tourisme et patrimoine, La Documentation française, Paris. Tobelem, Jean-Michel, 2010 (2ème édition), Le nouvel âge des musées. Les institutions culturelles au défi de la gestion, Armand Colin, Paris.


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FINAL EVALUATION (CC) Rédaction d’un dossier portant sur une institution culturelle, selon les indications fournies en cours. Organization and

development of museum

institutions


15 7,5 7,5 18,75 1,5 Jean-Michel TOBELEM

(10h) Fabrice THURIOT (5h)

CONTENT

Like any organization, cultural sites must be “managed” while still respecting their missions and ethical considerations. The use of management techniques can therefore be implemented (strategy, marketing, quality control…) in a context of decreased public spending and intense competition. In this respect, the legal framework is important. PROGRAM

Culture, market and management; Management and Organisations; Strategy, surveys, performance, controlling, evaluation; Marketing of cultural sites; International comparisons

BIBLIOGRAPHY Bayart, Denis et Benghozi, Pierre-Jean, 1993, Le tournant commercial des musées en France et à l’étranger, La Documentation française. Colbert, François & Martin, Dan J. (ed.), 2008, Marketing Planning for Culture and the Arts, HEC Montreal. Le(s) publics(s) de la culture, 2003, sous la direction de Olivier Donnat, Paul Tolila, Presses de Sciences Po. Museum Management and Marketing, 2007, ed. by Richard Sandell & Robert R. Janes, Leicester Readers in Museum Studies, Routledge. Nielsen, Karen, 2007, Le mécénat mode d’emploi, Economica. Rentschler, Ruth & Hede, Anne-Marie, 2007, Museum Marketing. Competing in the Global Marketplace, Butterworth-Heinemann. Rouet, François (dir.), 2002, Les tarifs de la culture, La Documentation française, Paris. Tobelem, Jean-Michel, 2017, La gestion des institutions culturelles. Musées, patrimoine, centres d’art, Armand Colin, Paris. Tobelem Jean-Michel, 2014, Les bulles de Bilbao. Les mutations des musées depuis Frank Gehry (avec les contributions de Luis Miguel Lus Arana et Joan Ockman), éditions B2. Tobelem, Jean-Michel, 2010 (2ème édition), Le nouvel âge des musées. Les institutions culturelles au défi de la gestion, Armand Colin, Paris. Wallace, Margot A., 2006, Museum Branding, Altamira. MODALITES D’EVALUATION Final exam (1h30)


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UE 2 : INTERNATIONAL

TOURISM AND ATTRACTIVENESS OF

TOURISM DESTINATIONS

75 37,5 37,5 8

Strategies of tourist

destinations


15 7,5 7,5 18,75 2 BOUKHRIS

OBJECTIFS DU COURS The objective of the course is to understand the socio-economic, political and cultural dimensions of the strategies applied to tourism destinations at several scales and by a diversity of public and private actors. The concepts of strategy will be introduced, its background will be highlighted and its methodologies and tools will be presented. The concept of tourism destinations will also be challenged. The role of space and heritage will be emphasized in the processes of strategic planning within the frame of tourism development. Several case studies applied in France and in the world will be explored based on tourism destinations presenting very different socio-economic, political and cultural realities. LECTURES CONSEILLEES Journals with foresight and scenario studies: The Journal of Tourism Futures: http://www.emeraldinsight.com/journal/jtf Futures: http://www.journals.elsevier.com/futures MODALITES D’EVALUATION Final exam (1h30)

Tourism from a European

perspective


15 7,5 7,5 18,75 1,5 Eric PHILIPPART / Alice JUDE

OBJECTIF DU COURS Europe is the number one tourist destination worldwide, and the tourism sector is the European Union’s third biggest socio-economic activity. The objective of this module is for students to gain a better understanding of the resources used by European institutions and their objectives for developing this strategic economic sector. CONTENU 1. European Institutions and European actors 2. European policies related to tourism sector - introduction 3. European policies related to tourism sector – detailed analysis 4. European funding for tourism issues 5. Case studies based on the European scale LECTURES CONSEILLES Jean-Luc Michaud, Guy Barrey (2012), Acteurs et organisations du tourisme, Ed. De Boeck, 176 pages. François Vellas (2002), Économie et politique du tourisme international, Nouv. éd. Paris, Économica. MODALITE D’EVALUATION


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Final exam (1h30)

Tourism in the Mediterranean

region


15 7,5 7,5 18,75 1,5 TSARTAS / LANQUAR

CONTENT The aim of this module is to present (i) the main economic and political challenges of tourism in the Mediterranean area, which is, alongside Europe, the main tourist region of the world in terms of tourist incoming and outgoing flows and (ii) the specific challenges for the sector in the region. PROGRAM Après une introduction générale aux caractéristiques et données du tourisme dans le bassin méditerranéen, les séances seront consacrées successivement à des thématiques plus spécifiques qui viseront à mieux comprendre l'hétérogénéité des situations régionales : au-delà de l'importance historique et actuelle du tourisme balnéaire pour l'ensemble de la Méditerranée, nous verrons que le développement touristique dans la région recouvre de fortes inégalités, qui soulèvent des enjeux en matière de développement social et économique, ainsi que des défis en matière de renouvellement des images et des stratégies de destination. BIBLIOGRAPHY Berriane M. et Moizo B., 2014, « Local initiatives, public policies and the development of tourism in the rural Morocco: A 15 year perspective on development initiatives in rural tourism », Frontiers in Science and Engineering, Hassan II Academy of Science and Technology, Rabat, Volume 1- Number 1, [en ligne], http://horizon.documentation.ird.fr/exl-doc/pleins_textes/divers14-10/010063164.pdf . El Bahri A. et P.-C. Pupion, 2014, « Tourisme solidaire et parties prenante : le cas de la région de Mahrès », Revue Interdisciplinaire Management, Homme et Entreprise, 1(10) : 3-22. Tsartas P., 1998, La Grèce: du tourisme de masse au tourisme alternatif, Editions L’ Harmattan, Série: Tourisme et Sociétés, Paris Tsartas P., Coccossis, H., Vasileiou, M, 2014, Regional Perspectives on Tourism Geographies: The Case of Greece, in Julie Wilson, Salvador Anton Clave (ed.) Geographies of Tourism (Tourism Social Science Series, Volume 19) Emerald Group Publishing Limited, pp.91 – 103. EVALUATION Final exam (2h)

International cooperation

policies


15 7,5 7,5 18,75 1,5 Jane STACEY

CONTENT This module deals with international tourism development, the main challenges facing governments in this domain, multilateral cooperation to develop informed political responses and some of the policies implemented to tackle these challenges. It aims to give students information on and an understanding of some of the policies that are currently in place in a sample of countries. BIBLIOGRAPHY OCDE (2016), Tendances et politiques du tourisme de l’OCDE.


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MODALITES D’EVALUATION / FINAL EVALUATION Contrôle continu

International Tourism and

poverty reduction


15 7,5 7,5 18,75 1,5 THOMAS

COURSE DESCRIPTION Despite being the world's largest service sector industry, the importance of the tourism sector for a country’s overall growth performance and, more specifically, for its potential to address both growing inequalities and poverty reduction, have often been neglected by many governmental and non-governmental agencies. Criticism of the “Pro-poor impact” of the tourism sector is often based on either the lack of efficiency of unrestrained economic growth to reduce poverty in parallel to the depletion of environmental resources (Woodward and Simms, 2006), or on the lack of evidence demonstrating the tourism sector’s potential in terms of poverty alleviation (Goodwin 2006, Harrison and Schipani 2007, Scheyvens 2007, Plüss and Bakes 2002 cited in Scheyvens 2009). Therefore, the objective of this course is to review both the debate on tourism as a tool for poverty reduction and the different methods that address the measurement of the so-called “pro-poor impact” of tourism. Finally, we provide concrete examples of what effective strategies to reduce poverty through tourism look like in practice. CONTENT INTRODUCTION PRO-POOR TOURISM vs. TOURISM AND POVERTY REDUCTION The debate on semantics Tourism: a tool for poverty reduction? Tourism and poverty reduction: An issue of capacities • Capacities of poor communities to take benefits from tourism • Capacities of governments and organization to make benefits to the poor

MEASURING THE IMPACT OF TOURISM ON THE POOR Definitions of poverty Tourism and definitions of poverty Measuring the impact of tourism on poor people or local economies: The value chain analysis DEVELOPING AND ENHANCING THE TOURISM SECTOR AND ITS PRO-POOR IMPACT Introduction Strategies to reduce poverty through tourism development/management Different (not mutually exclusive) poverty-reduction approaches to tourism ADVISED READINGS Ashley C, Mitchell J. 2007. Assessing how tourism revenues reach the poor: Findings from the application of innovative diagnostic tools offer new ways to understand and boost revenues from tourism for the poor. ODI Briefing paper 21, 5 Blake A, Arbache J, Sinclair M, Teles V. 2008. Tourism and Poverty Relief. Annals of Tourism Research 35(1), 107-126 Chok, S., J. Macbeth, et al. (2007). Tourism as a Tool for Poverty Alleviation: A Critical Analysis of ‘Pro-Poor Tourism’ and Implications for Sustainability. Pro-poor Tourism: Who Benefits? edited by C. Michael Hall, Current themes in tourism, Channel View Publications 34-55. Denman R, Denman J. 2004. Tourism and poverty alleviation recommendations for action. Madrid: World Tourism Organisation (Report nr. ISBN: 92-844-0701-X) Dwyer L, Forsyth P, Dwyer W. 2010. The travel and tourism competitiveness index as a tool for economic development and poverty reduction in Strategic management in tourism edited by Luis Moutinho, Cambridge university press 313p. Dwyer L, et Thomas F. 2011. Tourism yield measures for Cambodia. Current issues in tourism vol. 2011, pp. 1 – 26, DOI:10.1080/13683500.2011.604405


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Goodwin H. 2008. Pro-poor tourism: a response. Third World Quarterly 29(5): 869-871. Harrison D. 2008. Pro-poor Tourism: a critique. Third World Quarterly 29(5): 851-868. Harrison D. 2009. Pro-poor Tourism: Is There Value Beyond ‘Whose’ Rhetoric? Tourism Recreation Research 34(2): 200-202. Haughton J, Khandker S. R. 2009. Handbook on poverty and inequality. Washington, DC : World Bank, 419 p Jamieson W, Goodwin H, Edmunds C. 2004. Contribution of Tourism to Poverty Alleviation: Pro Poor Tourism and the Challenge of Measuring Impacts. Transport Policy and Tourism Section, Transport Division UN ESCAP. Jiang M, DeLacy T, Mkiramweni N.P, Harrison D. 2011. Some evidence for tourism alleviating poverty. Annals of Tourism Research 38(3):1181-1184. Meyer D. 2009. Pro-Poor Tourism: Is There Actually Much Rhetoric? And, If So, Whose? Tourism Recreation Research 34(2): 197-199. Mitchell J, Ashley C. 2010. Tourism and Poverty Reduction: Pathways to Prosperity, Earthscan, London. Scheyvens R. 2009. Pro-Poor Tourism: Is There Value Beyond the Rhetoric? Tourism Recreation Research 34(2): 191-196. Wattanakuljarus A, Coxhead I. 2008. Is tourism-based development good for the poor? A general equilibrium analysis for Thailand. Journal of Policy Modelling, 30 (6), 929-955. Zhao, W. and J. R. B. Ritchie (2007). Tourism and Poverty Alleviation: An Integrative Research Framework. Pro-poor Tourism: Who Benefits? Perspectives on Tourism and Poverty Reduction. C. M. Hall, Current themes in tourism, Channel view publications: 9-33. EVALUATION Contrôle continu

UE 3 : HOTEL INVESTMENTS and

DEVELOPMENT STRATEGIES

45 22,5 22,5 5

Financement des

entreprises hôtelières


15 7,5 7,5

2 Jean Pierre SIMONNET

THE SYLLABUS WILL BE PRESENTED BY THE PROFESSOR DURING HIS FIRST CLASS. Intermédiation et

e-tourisme HOURS CM TD HETD ECTS PROFESSOR

15 7,5 7,5

1 Gilbert REVEILLON

THE SYLLABUS WILL BE PRESENTED BY THE PROFESSOR DURING HIS FIRST CLASS.


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Anglo-American public and private international tourism law


15 7,5 7,5 18,75 2 Phil Cameron

CONTENU / CONTENTS This module is divided into three (unequal) parts: (1) public international tourism law and (2) private international tourism law and (3) Cultural Heritage and Sustainable Development. Part 1 will consist of a brief introduction to the legal norms concerning tourism, introduced by the World Tourism Organization, UNESCO, OECD and the European Union. Part 2 will focus on international private tourism law. Following a general introduction (a) to international private law and a brief summary of legal acts and facts, the following will be studied: (b) the international jurisdiction of USA and French courts in private tourism law, (c) the determination of the law governing private tourism law, and (d) the impact of foreign judgements in private tourism law in the USA and France. Elements of common law (from Anglo-American countries, particularly USA) will also be studied in the resolution of some of the practical case studies presented in Part 2. Part 3 Cultural Heritage and Sustainable Tourism Development: A legal study of the field of planning for economically and environmentally sustainable communities focusing on traditional government land use and environmental regulations, but also on private sector initiatives to create ecologically sensitive new industries. Mention of successful and troubled cultural and religious tourism in its legal system's context, giving examples from Muslim countries, Egypt, Nigeria, Canada, USA, India, China, Japan, Europe, New Zealand, Australia, and other countries. Emphasis is placed on law, good laws and bad laws, from international governmental organization standards such as OECD, EU, UNESCO, UN-WTO, the millennium development goals, as well as, regional agreements, country based laws, and local ordinances protecting religious development and those laws that harm religious tourism. LECTURES CONSEILLEES / BIBLIOGRAPHY Hotel, Restaurant, and Travel Law 7th edition, ISBN:1418051918, Authors: Karen Morris, Norman G Cournoyer, Anthony G Marshall, Norman Cournoyer, Anthony Marshall, Karen L Morris Tourism Legislation and the Millennium Development Goals, A guide to analyse Tourism Legislation in the Context of the MDG Aurthor John Downes. Handbook of Travel, Tourism, and Cultural Heritage Law, with international law analysis and comparative studies with North Carolina, California, the USA, Mexico, Dominican Republic, China, Egypt, and other countries, Author: Phil Cameron MODALITES D’EVALUATION / FINAL EVALUATION The final examination will take place during the last hour of class. Final written examination – that includes true-false, multiple choice, short answer of one or two sentences, and long answer of a paragraph or two.

UE 4 : GOBAL METROPOLISES and

INTERNATIONAL TOURISM

45 22,5 22,5 5


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City branding, tourism and the production of

space


15 7,5 7,5 18,75 1,5 Linda BOUKHRIS

OBJECTIFS DU COURS / CONTENTS The objective of the course is to understand the socio-economic, political and cultural dimensions of the urban branding policies implemented at several scales, by a diversity of public and private actors, in order to attract new inhabitants, new investors and tourists. We will identify the role of city branding in the production of space (new urban dynamics such as gentrification, “tourismification” etc.) and the production of new tourist practices. Several case studies applied in France and in the world will be explored based on urban territories presenting very different socio-economic, political and cultural realities (very attractive territories, marginalized territories, ordinary territories etc.). PROGRAM Definition of the concepts; Branding/Theming/staging the post-industrial cities; Strategies and tools of city branding; Case studies. BIBLIOGRAPHY Dinnie K., 2010, City branding. Theory and Cases, Palgrave Macmillan. Gravari-Barbas M., 2013, Aménager la ville par la culture et le tourisme, Paris, Éditions le Moniteur. Hannigan J., 2005, Fantasy City: Pleasure and Profit in the Postmodern Metropolis, Londres, Routledge. Marcotte P. et al., 2011, « Branding et labels en tourisme : réticences et défis », Management & Avenir, 7(47), pp. 205-222. FINAL EVALUATION Contrôle continu Metropolization,

Globalization and Tourism


20 10 10 0 2 Johann NOVY

THE SYLLABUS WILL BE PRESENTED BY THE PROFESSOR DURING HIS FIRST CLASS.

Tourism attractiveness

policies


15 7,5 7,5 18,75 2 Frédéric THOMAS

COURSE DESCRIPTION Today, the tourism attractiveness of a destination cannot be separated from the broader problematic of the attractiveness of a territory. Additionally, the notion of attractiveness rises simultaneously to the one of competitiveness between cities. This course provides first an overview of a number of theoretical perspectives that seek to explain the clustering of economic activities including the role of the public authority. Then, it gives concrete examples of the different public policy options to support the tourism attractiveness of destinations at both macroeconomic and microeconomic levels. Finally, after reviewing the


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evolution of empirical studies on attractiveness, the students will learn from the different methods to measure the attractiveness of a destination.

CONTENT I. Introduction - defining attractiveness

II. Theoretical framework of the territorial attractiveness III. The criteria of tourist attractiveness IV. Public policies and attractiveness of destinations V. Tourism as a system

VI. The different public policy options to support the tourism attractiveness of destinations I. Supply side

II. Demand side VII. The power of local authorities

VIII. The measurement of attractiveness ADVISED READINGS AMENDOLA M., J.-L. GAFFARD and F. SARACENO, 2004 : « Wage Flexibility and Unemployment: The Keynesian Perspective Revisited », The Scottish Journal of Political Economy, volume 51, n° 5, November. CALAY, V. (2007). "D’une politique nationale de prestige à un marketing urbain: Les formes d’attractivité dans les politiques de valorisation des trois Capitales de l’Europe", Dossier L’attractivité touristique des territoires, Teoros 26-2. CRACOLICIA, F. AND P. NIJKAMP (2006) Attractiveness and Effectiveness of Competing Tourist Areas A Study on Italian Provinces. CUNILL, O. M. (2006). The growth strategies of hotel chains: best business practices by leading companies, Routledge. EUROPEAN UNION (2003) Report on European seminar on cluster policy, June (http://ec.europa.eu/ enterprise/entrepreneurship/support_measures/cluster/seminar_report.pdf) FABRY, N. (2009). "Clusters de tourisme, compétitivité des acteurs et attractivité des territoires." Revue internationale d'intelligence économique 1: 55-66. GAFFARD J.-L., 2005 : «Développement global et globalisation: nouveaux regards sur la croissance, le bien-être, les inégalités inter- régionales et l’attractivité des territoires », Revue de l’OFCE n° 94. HATEM, F. (2007). Le rôle des clusters dans les politiques d’attractivite. L’attractivité des territoires: regards croisés. Actes des séminaires, PUCA, 18-22 INGALLINA, P. (2007). L’attractivité des territoires. In L’attractivité des territoires: regards croisés, actes des séminaires, PUCA, 10-18. KRUGMAN P., (ed.), 1986 : Strategic Trade Policy and the New International Economics, Cambridge, Massachusetts, MIT Press. MARTIN, H. S. and I. A. R. d. Bosque (2008). "Exploring the cognitive–affective nature of destination image and the role of psychological factors in its formation." Tourism management 29: 263-277. MARTY, F. (2005). "Politiques d’attractivité des territoires et règles européennes de concurrence: Le cas des aides versées par les aéroports aux compagnies aériennes " Revue de l’OFCE 94: 97-125. MUNNELL A.H., 1992: « Policy Watch: Infrastructure, Investment and Economic Growth », Journal of Economic Perspectives, vol 6, n° 4, pp. 189-198. POON, A. (1993) Tourism, Technology and Competitive Strategies, Wallingford: CAB International SOLDO, E. (2007). Le développement culturel: un outil au service de l’attractivité des territoires euro-méditerranéens.: 36. MODALITES D’EVALUATION Final exam (2h)


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Classroom list and addresses

Classroom Address Projection equipment

Rooms Broca 21 rue Broca, 75005 Paris Rooms with video projector

Descartes amphitheater, Sorbonne Rue de la Sorbonne, 75005 Paris

(Metro stop: Luxembourg or Cluny-Sorbonne)

Room D630, Sorbonne Rue de la Sorbonne, 75005 Paris

Galerie Richelieu - ground floor


1 video projector, to be borrowed from the exam room.









Room 2, Panthéon Place du Panthéon, 75005 Paris

(Staircase K, 2nd floor)

(Metro stop: Luxembourg)

1 video projector – to reserve, contact the porter (ground floor office).

Room 303, Institut Michelet 3 rue Michelet

75006 Paris

(Room on the 3rd floor, just

Video projector and computers are set up in the room.


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by the stairwell exit)

(Metro stop: Port Royal or Luxembourg)

Room 106, Institut Michelet 3 rue Michelet

75006 Paris

Video projector and computers are set up in the room. There is an extra socket for laptops.

INHA, Room Demargne 2 rue Vivienne, 75002 Paris

(Metro stop: Bourse, Pyramides, Palais Royal)


Contact the porter to open the room.









Tolbiac Room 302, Centre 17 rue de Tolbiac

17 rue de Tolbiac 75013 Paris

(Metro stop: Biblio. F. Mitterrand)

Video projector to be reserved (contact Reception).

Tolbiac Room 404, Centre 17 rue de Tolbiac 17 rue de Tolbiac 75013 Paris





Tolbiac Room 405, Centre 17 rue de Tolbiac 17 rue de Tolbiac 75013 Paris






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Tolbiac Room, Centre Pierre Mendès France


(Metro stop: Olympiades)

du Lycée Claude Monet amphitheater

1 rue docteur Magnan, 75013 Paris

The amphitheater is in the basement (on the left as you come into the building).

(Metro stop: Olympiades, Tolbiac or Place d’Italie)

Video projector at the Reception on the ground floor.

Fondation Hellénique, Cité Universitaire Internationale de Paris

47 B Boulevard Jourdan

75014 Paris

(Metro stop: Porte d’Orléans or Cité Universitaire)

Video projector at Reception (set up by request).

Maison de la Tunisie, Cité Universitaire Internationale de Paris

45 A Boulevard Jourdan

75014 Paris

(Metro stop: Porte d’Orléans or Cité Universitaire)

Video projector and microcomputer set up.

Attention: you must provide your student card to access the rooms.


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livret mit 2017-2018 - pantheon-sorbonne university · choay, françoise, 1992, l’allégorie du...

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