living working playing spending winninginfluential readership – the magazine reaches leaders in...

LI VINGWORKINGPLAY INGSPENDINGWINNINGTHE GOOD LIFEIN THE HEARTOF THE CITY

2013 MEDIA KIT

THE NEW BULL

THE BULL IS BA CK, AND IT’S BETTER THAN EVER.

RELEVANT CONTEN T, THE WAY IT SHOULD BE.

2013 MEDIA KIT

LIVING. WORKING. PL AYIN G. S P E N DING. W INN IN G.

22013 MEDIA KIT

The Bay Street Bull reaches the most influential, diverse and powerful market segment in Canada delivering relevant news, ideas and trends. By capturing the imagination and drive of the city and those who are behind its success, the Bull highlights how Bay Street and business across the nation is changing, who is driving this exciting transformation and what makes its financial and social centre tick.

Bay Street is the financial playground in Toronto, the country’s most vibrant city where the Bull brings to readers great writing wrapped in an engaging new aesthetic. Delivering 6 issues over the course of 2013, readers get a unique and fresh perspective, compelling content and commentary.

By going back to its roots, The Bay Street Bull is once again committed to reflecting who and what it means to work in Canada’s financial centre.

Every issue, readers can count on regular features spiced up and mixed in with a great blend of seasonal and timely spotlights highlighting what’s happening and just who is making it happen.

THE NEW BULL

THE BULL IS BA CK, AND IT’S BETTER THAN EVER.

RELEVANT CONTEN T, THE WAY IT SHOULD BE.

2013 MEDIA KIT


22013 MEDIA KIT

The Bay Street Bull reaches the most influential, diverse and powerful market segment in Canada delivering relevant news, ideas and trends. By capturing the imagination and drive of the city and those who are behind its success, the Bull highlights how Bay Street and business across the nation is changing, who is driving this exciting transformation and what makes its financial and social centre tick.

Bay Street is the financial playground in Toronto, the country’s most vibrant city where the Bull brings to readers great writing wrapped in an engaging new aesthetic. Delivering 6 issues over the course of 2013, readers get a unique and fresh perspective, compelling content and commentary.

By going back to its roots, The Bay Street Bull is once again committed to reflecting who and what it means to work in Canada’s financial centre.

Every issue, readers can count on regular features spiced up and mixed in with a great blend of seasonal and timely spotlights highlighting what’s happening and just who is making it happen.

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WHY THE BULL?

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2013 MEDIA KIT

A niche market spanning two very key demographics – professional Boomers and Millennials.

Readers are in the top 5% of Canadian earners all with significant disposable income.

Influential readership – The magazine reaches leaders in some of the highest offices and most influential businesses in the country.

Diverse and engaged readership – those who work and succeed on Bay Street represent a changing demographic spanning numerous cultural, gender and geographical boundaries all united by one thing, success.

Content and Personalities that Matter – Bringing to Bay Street a maga-zine that features editorial, an aesthetic and the personalities that readers are looking for and relate to on both a personal and professional level.

BRING ING YOU T A S TREE T

COME AND RU N WITH THE BULL

LIVING. WORKING. PLAYING. SPENDING. WINNING.

WHAT CAN THEBULL DO F YOU?

42013 MEDIA KIT

Bay Street is the workplace and playground to Canada’s most powerful and innovative influenceers. Not only are those who work on Bay Street a diverse bunch, they are also demanding great content for them and by them. By bringing together a unique team of contributors, ideas and opinions to the Bull, advertisers will have direct access to the most influential people in the country.

The Bull will play host to events, contests and discussion around what it means to LIVE, WORK, PLAY, SPEND and WIN with the best of them. Engaging readership through innovative advertising and marketing campaigns, the Bull brings to advertisers the unpr-ecedented opportunity to be a part of something special. From creative partnerships to sponsored content, playing with the Bull in 2013 can help drive your business and build awareness within a community that matters

The face of Bay Street is changing everyday. As boomers continue to pass the tourch to the millennial generation, the Bull will be providing great content the way Bay Street wants it.

With a fresh approach to interactive web and social media, the Bull will appeal to all key demographics on Bay Street united by the five pillars that we can all relate to.

Bay Street is the workplace and playground to Canada’s most powerful and innovative influencers. Not only are those who work on Bay Street a diverse bunch, they are also demanding great content for them and by them. By bringing together a unique team of contributors, ideas and opinions to the Bull, advertisers will have direct access to themost influential people in the country.

52013 MEDIA KIT

JUNEThe New Bull – Re-Launch IssueA showcase of the Bull’s new personality and swagger. A socially conscious and international view highlighted by introductions to contributors as well as the new Bull Team.Plus: Bay Street Food & Schmooze Guide. From new social spots, the best restaurants and a preview festival season, Bay Street embraces the best this time of year.

NOVEMBERTech. for the Savvy Entreprenuer – Tech Gift GuideWith discerning tastes, Bay Street wants only the best in high tech and the Bull brings it to them this holiday season. With its first annual Christmas wish list, the Bull features new releases, product testing and expert tips and tricks.Plus: The best in new innovations in the ski and snowboard world and where you’ll find the Bull’s testing out their new gear.

DECEMBERIt Was a Good Year – Best of Bay Street 2013Bay Street is far from quiet this time of year and the bull is not one to hibernate. Bringing readers, the best of 2013 as fashion, travel, tech, food, film, sports, and theatre.Plus: Where to find the best in luxury travel this winter – from Cruise Ships to Caribbean island hopping, the Bull brings you the best.

REGULAR SPOTLIGHT FEATURES

LAUNCH WITH THE BULLWe grab a bite and have a chat with the best Bull’s on Bay Street.

BAY STREET’S BESTRanking the Top Bay Street Restaurants, brokers, banks, etc.

OUT AND ABOUT WITH THE BULLPhotos from the Bay Street social calendar.

THE BULL ABROADHow Bay Street and its people work and play around the globe.

POPULAR REVIEWSTechnology, Media, Theatre, Festivals, etc.

FAST FACTS SECTIONLifestyles, Wealth, Health, and Real Estate.

SEPTEMBERFor the Love of the Game – Sports & Leisure IssueFrom patios to the city’s stadiums and arenas, Bay Street gets active after hours. With features on Golf, cottaging, fitness and the state of Toronto’s professional sports teams, there’s lots of fun to be had and our readers get just that.Plus: The best in Caribbean getaways and a Spotlight on California and Ontario Wine regions.

OCTOBERBay Street Style Guide – Fall Fashion IssueWhether at work or out on the town in style, Bay Street knows how to dress for a reason. With a feature on the personalities that are at the intersec-tion of business and fashion, the Bull gets a sneak behind the runway.Plus: TIFF round-up/New Film Feature and where to find the best European Christmas Markets.

EDITORIAL SPOTLIGHT CALENDAR

AD CLOSEAD DUEON SALE





May 3May 10June 4

Oct. 4Oct. 11Nov. 5

Nov. 1Nov. 8Dec. 3

Aug. 2Aug. 9Sept. 3

Aug. 30Sept. 6Oct. 1

*All editorial content is subject to change at the discretion of the Publisher and The Bay Street Bull Inc.

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May 3May 10June 4

Oct. 4Oct. 11Nov. 5

Nov. 1Nov. 8Dec. 3

Aug. 2Aug. 9Sept. 3



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May 3May 10June 4

Oct. 4Oct. 11Nov. 5

Nov. 1Nov. 8Dec. 3

Aug. 2Aug. 9Sept. 3



REGULAR FEATURES & COLUMNS

One-on-OneThe Bull sits down with Bay St.’s best and brightest.

FinanceOur financial expert shares his financial tips and thoughts on current market trends.

Out & AboutPhotos from the Bay Street social calendar.

Health Check:The Bull breaks down health and fitness topics relevant to 35-55’s.

The Bull’s Top 5 We rank Bay St.’s top five restaurants, bars, brokers, firms, etc.

Real Estate WatchFocusing on relevant issues that affect home and condo owners in the city.

Popular ReviewsWe review the latest restaurants, films, TV shows, music, gallery openings, gadgets and wine.

DestinationThe Bull travels around the world to profile the latest vacation destinations and hotspots.

THE BAY STREET BULL AUDIENCE

Based on distribution by Roltek Inc. Roltek is Canada’s leading source of news and information in Canada’s financial core, Bay Street.

INDUSTRY EXPOSURE & DISTRIBUTION

DISTRIBUTION & DEMOGRAPHICS

42% Women

READERS58% Men

AVERAGE PERSONAL INCOME

$157,000AVERAGE HOUSEHOLD INCOME

$260,000UNIVERSITYEDUCATED.

EIGHTY FIVE PERCENT

25KTOTAL

11,500

4,000

3,1002,600

2,000

900

900

MAJOR BANKS

BROKERS & FINANCIAL PLANNERS

LEGAL, ACCOUNTING & CONSULTING

RADIO, TELEVISION & MEDIA

MISC. BUSINESSES

GOVERNMENT & OTHER

COMP. MAIL LIST & EXTRA

BRINGING THE BULL ONLINE

Beyond our traditional magazine readers, the Bull knows where the future is taking us. Coming in the spring of 2013,the Bull’s newly designed website and social media channels, will reach a broader audience of individuals all on the cusp of personal and professional success.

These readers prefer Facebook to Face Time and we’ll be happy to give it to them. With a free digital subscription being offered in 2013, the Bull plans on establishing a strong relationship with the future leaders of Bay Street and creating a space for them to interact, engage and play.

Our readers are discerning, thoughtful, affluent and think about how they reward themselves. Well travelled and well connected, they seek out ideas and experienced that will add meaning and value to their already compelling lives.

With the passing of the torch clearly in sight, Boomers and Millennials tastes are converging at a rapid rate and the Bull is right there at the forefront establishing this dialogue. By utilizing old (print) and new (web) media platforms, the Bull builds a connection and drives its message to those who matter connecting the dots of success.

$6,900

$4,690

$5,990

Size 1x 3x 6x

$4,265 $3,975

$3,540

$3,100

$3,890 $3,310

$3,425

$6,495

$2,900

$8,250

$11,040 $10,400

$7,500 $7,015

$6,720$7,195$7,910

$8,595 $7,820 $7,310

$9,580

72013 MEDIA KIT

AD RATES & SPECS

*Rates for inserts and other special requirements available upon request.

Tinted SectionNEW: A features section for sponsored content and other advertising specials. Tinted so it stands out from the rest of the Bull and up to 20 pages in length, please inquire directly for further specifics on pricing and content requirements.

Outside Back Cover

8.75” x 12.5” (bleed trim)

Inside Back Cover

8.75” x 12.5” (bleed trim)

Inside Front Cover

8.75” x 12.5” (bleed trim)

Double Page Spread

17.5” x 12.5” (bleed trim)

1/4 Page

4.25” x 6”

1/3 Page

2.83” x 12”

1/2 Page

8.5” x 6”

Full Page

8.75” x 12.5” (bleed trim)

AD SUBMISSIONHi-Res PDF or native files from InDesign, Illustrator,Photoshop. All fonts and images must be sent with native files. All pictures must be 300dpi (CMYK colour mode). EPS files must have all fonts embedded as outlines. All colour ads must be supplied with a high-resolution, full-colour, contract-quality proof to ensure proper reproduction.

The publisher will not be responsible for reproduction of colour advertisements submitted without a high-resolution, full-colour, contract-quality proof.

Ads created in Microsoft Office programs will not be accepted.

EMAILSubmit to [email protected]

FTPaddress: ftp.baystbull.comlogin: [email protected]: 8@y57Bull

CD/DVDArt to be supplied on a Macintosh formatted CD-ROM to:Derooted creative agency49 Spadina Ave. Suite 304Toronto, ON M5V 2J1t: 416 596 9222 e: [email protected]

All supplied disks must indicate the following:· Contents (disk directory printout)· Advertiser Name· Ad Number· Issue Date· Name and Contact Information

WEBFree web service for large files transfer,go to www.yousendit.comsend to: [email protected]

82013 MEDIA KIT

A MESSAGE FROMTHE BULL

We personally invite you to come run with the Bull in 2013. It’s an exciting time to be Living, Working, Playing, Spending and Winning in Canada and there’s no better place to do that than on Bay Street.

Please join in the fun and we assure you this is an opportunity that shouldn’t be missed.

Cheers,

The Bay Street Bull Team

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